Data source, Google/Thinkmobile (http://www.thinkwithgoogle.com/insights/library/studies/2011-holiday-consumer-intentions/)
We can help companies answer the three fundamental mobile questions:How do I respond now?What’s my strategy and business case now and in the future?What’s coming next/how can I be ready/what the next pivot point?
http://mashable.com/2011/03/23/starbucks-card-mobile-payments/http://mashable.com/2011/01/18/starbucks-mobile-payments/Starbucks Card Mobile [iTunes link] lets users add their Starbucks Cards, track rewards and reload cards as needed via PayPal or credit card. To pay with their phone, app users simply select “touch to pay” and hold up the barcode on their mobile device screen to the 2-D scanner at the register.Starbucks is using its own custom-built technology to enable the 2-D mobile barcode scans. The coffee retailer opted for barcode scanning over near field communication technology — which Google is exploring — because of its limited availability. The coffee retailer was reluctant to wait for a NFC ecosystem to develop when its customers have expressed interest in mobile payments now, according to Chuck Davidson, the category manager of innovation on the Starbucks Card team. “Once there are more users, we will adapt,” he says.In testing, Starbucks assessed the mobile payment option by measuring application speed, transaction speed and total customer wait time, says Brady Brewer, vice president of Starbucks Card and brand loyalty. In all instances, Starbucks Card Mobile was the fastest way for customers to pay.Starbucks is investing in mobile payments, an investment Davidson describes as modest in relation to expectations, because customers have requested the option and have shown a propensity to not only pay with Starbucks Cards — one in five transactions are made using a Starbucks Card — but frequently use their smartphones while waiting in line.
http://business.transworld.net/26458/features/the-north-faces-nate-bosshard-on-measuring-iphone-app-success/We went deeper with the information on each resort, added 24/48/72 hour reporting, added a global “top 10″ tab for people to see what spots are popping-off outside of their favorite resorts.Another feature we’re all super excited about is the addition of the global avalanche report. On the weather side we’ve partnered with Weather Underground and onthesnow.com as our main weather services. We found they deliver the most comprehensive weather reporting. We also made sure that it delivers for our global partners by setting up a metric-system default for people who download the application outside of the US.The biggest innovation for this new version; and a first in the world of apps, is the integration of Twitter as an enhancement to the reporting. We pulled in Twitter’s search API so users can see all conversations happening within Twitter about their favorite resorts without leaving the app. We even took it one step further and separated the conversation between the public and official resort Twitter streams. Users are also able to update their Twitter status from within the app and see what others are saying about their favorite resorts in real time.
SOURCE:http://www.forbes.com/2009/11/23/best-worst-apps-cmo-network-worst-apps_slide_2.htmlThis app is fun, but as a branded mobile app, is entirely useless for users to find out more information about Longhorn Steakhouse. The Atlanta-based restaurant chain rolled out this 3D app that puts customers behind the grill, flipping a Longhorn steak. Users can hear the meat sizzle as it flips, but there's nothing more to it. The app doesn't give information on steakhouse locations or a link back to the company's Web site, menu, Q&A, contact us, testimonials, community page, Nothing.Tags:#mobile#gamification#retail#longhornsteakhouse#jessica
Data Source: Google/thinkmobile (http://www.thinkwithgoogle.com/insights/library/studies/2011-holiday-consumer-intentions/)
Chris Silva, GSMI Mobile Marketing Strategies Keynote, 2011
1 Creating An App For That: Choosing Your Mobile StrategyMobile Marketing Strategies SummitDecember 7, 2011Chris SilvaIndustry Analyst, Mobile
34THANK YOUChris SilvaIndustry Analyst, Mobilecsilva@altimetergroup.commakemobilework.comTwitter: 802dotchris Get my research on my blog:
35ABOUT USAltimeter Group is a research-based advisory firm that helpscompanies and industries leverage disruption to their advantage.Visit us at http://www.altimetergroup.com or firstname.lastname@example.org.