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June 19, 2013 | @802dotchrisChris SilvaAnalyst, Altimeter GroupRise Of The Connected WorkplaceTaking Mobile To The Next Le...
“There is no chance that the iPhone is goingto get any significant market share.”Steve Ballmer, 2007
1. Overview Of Mobile Trends2. The Connected Workplace3. Recommendations4. Q/AAgenda
4We’re Very Mobile Now, ButWe’re Just Getting Started.
Smartphones Have Outshipped PCs, Lead InMobile DevicesIn Q1, 2013 418.6Mmobile phones wereshipped, 51.6% ofwhich smartphones
Device Growth Has Been RemarkableSource: KPCB, Gartner, IDCWe still haveroughly 5x thenumber of mobilephone users assmartp...
We’re Just Getting Started, GloballyCountry 2011 MarketShare (%)2012 MarketShare (%)2016 MarketShare (%)2011-2016CompoundA...
China and U.S. to lead, India to boomSource: IDC Worldwide mobile phone tracker, 2012 Q2 Forecast Release
2013 2012 2011Tablets 0.53 0.54 0.27Laptops/Notebooks 1.07 1.32 1.01Smartphones 0.98 1.05 0.97Mobile phones 0.28 0.37 0.32...
Increasingly, the deviceswe carry areoverqualified for theroles they’re given.
 We’re well past the 50% mark of smartphoneowning mobile users, it’s growing fast, but there’seven more to come. There ar...
1. Overview Of Mobile Trends2. The Connected Workplace3. Recommendations4. Q/AAgenda
13“A combination of mobiletechnologies, collaborative andsocial tools giving rise toparticipatory processes inside anorgan...
Source: Altimeter Group June 2012 “Power To The People”Mobile Is Based One 3 Common Archetypes
ConsumptionSolutionsExample UseCasesSolutions in this category canbe largely classified as contentmanagement or contentpre...
CollaborationSolutionsExampleUse CasesCollaborative solutions arefocused on the interchange ofinformation contained in fil...
ComputeSolutionsExample UseCasesEither extending via VirtualDesktop Infrastructure (VDI) orreplicating applications or the...
Complex ToolsHigh ValueComplex ToolsLow ValueBasic ToolsLow ValueThe Path To Mobile MaturitySource: Altimeter Group June 2...
19Getting to connected requires aTEARDOWN, not a renovation.
Mobile, While Critical, Isn’t the LeadREMODELThe Common ApproachREBUILDThe Effective ApproachWorkflowRedesigned ProcessesT...
223 Simple Rules To RebuildFor Mobile:• Start with a process• Don’t lead with tech• Don’t default to thedefaults
Start With A Process,Not the Company:Large CandyManufacturerIssue: Working toincrease efficiency ofinternal forecasters by...
Don’t Lead WithTech: MultinationalEducational FirmIssue: Seeking to driveeffectiveness ofinformation-based toolsto a distr...
Don’t Default To TheDefaults : SMBProfessionalServicesIssue: New ownerwanted to take thecompany virtual, but hadto revamp ...
1. Overview Of Mobile Trends2. The Connected Workplace3. Recommendations4. Q/AAgenda
Recommendations: Getting To Connected Start with Process: Most organizations aresaddled with tools and end up in remodel ...
1. Overview Of Mobile Trends2. The Connected Workplace3. Recommendations4. Q/AAgenda
Q&Acsilva@altimetergroup.commakemobilework.com@802dotchrisChris SilvaDisclaimer: Although the information and data used in...
Altimeter Group provides research andadvisory for companies challenged by businessdisruptions, enabling them to pursue new...
Chris Silva, Altimeter Group e2 Boston 2013 Connected Workforce Sessiobn
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Chris Silva, Altimeter Group e2 Boston 2013 Connected Workforce Sessiobn

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My session on the rise of the connected workforce, delivered at the e2 event, Boston, Ma June 19, 2013.

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  • http://www.canalys.com/newsroom/smart-phones-overtake-client-pcs-2011http://www.pcmag.com/article2/0,2817,2418200,00.asp
  • http://www.idc.com/getdoc.jsp?containerId=prUS23668012#.UNLQS6xtpBn
  • In short, you should never begin content marketing until you have an ongoing plan for measurement and analysis. Not only will it continually inform endeavors as they move forward, it will also help justify the time, energy, resources, and budget required to get those endeavors underway to the people in the corner office.Know what constitutes effective metrics. Example – Fortune 100 company was going to measure app success of competitors based on star ratings in Apple store. This is not an accurate measure of success, as such rating systems are inherently flawed and usually do not encompass a large enough sample size to be significant.According to analytics firm Localytics, 26 percent of apps downloaded in 2010 were only used once. That means those overall download stats often mask the fact that many apps fail to catch on with users.
  • In short, you should never begin content marketing until you have an ongoing plan for measurement and analysis. Not only will it continually inform endeavors as they move forward, it will also help justify the time, energy, resources, and budget required to get those endeavors underway to the people in the corner office.Know what constitutes effective metrics. Example – Fortune 100 company was going to measure app success of competitors based on star ratings in Apple store. This is not an accurate measure of success, as such rating systems are inherently flawed and usually do not encompass a large enough sample size to be significant.According to analytics firm Localytics, 26 percent of apps downloaded in 2010 were only used once. That means those overall download stats often mask the fact that many apps fail to catch on with users.
  • In short, you should never begin content marketing until you have an ongoing plan for measurement and analysis. Not only will it continually inform endeavors as they move forward, it will also help justify the time, energy, resources, and budget required to get those endeavors underway to the people in the corner office.Know what constitutes effective metrics. Example – Fortune 100 company was going to measure app success of competitors based on star ratings in Apple store. This is not an accurate measure of success, as such rating systems are inherently flawed and usually do not encompass a large enough sample size to be significant.According to analytics firm Localytics, 26 percent of apps downloaded in 2010 were only used once. That means those overall download stats often mask the fact that many apps fail to catch on with users.
  • Transcript of "Chris Silva, Altimeter Group e2 Boston 2013 Connected Workforce Sessiobn"

    1. 1. June 19, 2013 | @802dotchrisChris SilvaAnalyst, Altimeter GroupRise Of The Connected WorkplaceTaking Mobile To The Next Level
    2. 2. “There is no chance that the iPhone is goingto get any significant market share.”Steve Ballmer, 2007
    3. 3. 1. Overview Of Mobile Trends2. The Connected Workplace3. Recommendations4. Q/AAgenda
    4. 4. 4We’re Very Mobile Now, ButWe’re Just Getting Started.
    5. 5. Smartphones Have Outshipped PCs, Lead InMobile DevicesIn Q1, 2013 418.6Mmobile phones wereshipped, 51.6% ofwhich smartphones
    6. 6. Device Growth Has Been RemarkableSource: KPCB, Gartner, IDCWe still haveroughly 5x thenumber of mobilephone users assmartphone users.
    7. 7. We’re Just Getting Started, GloballyCountry 2011 MarketShare (%)2012 MarketShare (%)2016 MarketShare (%)2011-2016CompoundAnnualGrowth Rate(%)China 18.3 26.5 23.0 26.2USA 21.3 17.8 14.5 11.6India 2.2 2.5 8.5 57.5Brazil 1.8 2.3 4.4 44.0UK 5.3 4.5 3.6 11.5Rest of world 51.1 46.4 46.0 18.1Total 100 100 100 20.5Source: IDC Worldwide mobile phone tracker, 2012 Q2 Forecast Release
    8. 8. China and U.S. to lead, India to boomSource: IDC Worldwide mobile phone tracker, 2012 Q2 Forecast Release
    9. 9. 2013 2012 2011Tablets 0.53 0.54 0.27Laptops/Notebooks 1.07 1.32 1.01Smartphones 0.98 1.05 0.97Mobile phones 0.28 0.37 0.32Netbooks/Ultra 0.07 0.12 0.11Other 0.03 0.07 N/ATotal 2.96 3.47 2.68Devices Per Person Comes Into FocusSource: The iPass Q1 Mobile Workforce reportMore devices areshipping, but we’recarrying fewerbecause we’relearning how to usethem “smarter”
    10. 10. Increasingly, the deviceswe carry areoverqualified for theroles they’re given.
    11. 11.  We’re well past the 50% mark of smartphoneowning mobile users, it’s growing fast, but there’seven more to come. There are few “givens” now. Making the devices we’re carrying count is mostimportant – users already rely on these toolsheavily at home, can they do so at work? Migrate the “app” discussion of how to create acompelling user experience for users, todaysdevices can be the “it” and don’t have to be the“or.”11How Mobile Changes The Game
    12. 12. 1. Overview Of Mobile Trends2. The Connected Workplace3. Recommendations4. Q/AAgenda
    13. 13. 13“A combination of mobiletechnologies, collaborative andsocial tools giving rise toparticipatory processes inside anorganization.”Defining The Connected Workplace
    14. 14. Source: Altimeter Group June 2012 “Power To The People”Mobile Is Based One 3 Common Archetypes
    15. 15. ConsumptionSolutionsExample UseCasesSolutions in this category canbe largely classified as contentmanagement or contentpresentation Solutions aimed atre-purposing content from acentral store for access ondevices and other computingplatforms by users.• Intranet access• Documentreview• Data portalaccessConsumption Tools: For Information Workers
    16. 16. CollaborationSolutionsExampleUse CasesCollaborative solutions arefocused on the interchange ofinformation contained in filesand media with either a centralinformation store on premise oroff premise consisting of new,purchased storage or existingdata stores like MicrosoftSharepoint.• Cloud filestorage/retrieval• Documentmarkup/annotation• Interactivesystem accesse.g. CRMCollaboration Tools Empower Field, Sales
    17. 17. ComputeSolutionsExample UseCasesEither extending via VirtualDesktop Infrastructure (VDI) orreplicating applications or theentire computing platform on amobile device, Compute Solutionsfocus on letting the user computefrom anywhere, though complex,back-end infrastructure may berequired to bring these solutions tofruition.• Full mobile accessto applications• Virtualized accessto “thick”applications• Replacement of“traditionalcomputinghardwareCompute Keeps Execs, Technical Workers Working
    18. 18. Complex ToolsHigh ValueComplex ToolsLow ValueBasic ToolsLow ValueThe Path To Mobile MaturitySource: Altimeter Group June 2013Simple ToolsHigh ValueValueToOrganizationComplexity To Deploy
    19. 19. 19Getting to connected requires aTEARDOWN, not a renovation.
    20. 20. Mobile, While Critical, Isn’t the LeadREMODELThe Common ApproachREBUILDThe Effective ApproachWorkflowRedesigned ProcessesTools Redesigned ProcessesWorkflow ToolsNewProcessNewEfficiencyNewRoles
    21. 21. 223 Simple Rules To RebuildFor Mobile:• Start with a process• Don’t lead with tech• Don’t default to thedefaults
    22. 22. Start With A Process,Not the Company:Large CandyManufacturerIssue: Working toincrease efficiency ofinternal forecasters byimproving input from field Large US Manufacturer Distributed SyndicateSales Team Working from Paperand Excel ForecastsBeginning with a goal ofmodernizing the orderprocess, a mobile-basedworkflow emerged, savinghours for forecasting staff.
    23. 23. Don’t Lead WithTech: MultinationalEducational FirmIssue: Seeking to driveeffectiveness ofinformation-based toolsto a distributed field staff. US Based Global Network ofProfessionals Field Workers haveMultiple AffiliationsStarting with replacement oflegacy information systems,allowed this organization togrow into new process,choose related tools
    24. 24. Don’t Default To TheDefaults : SMBProfessionalServicesIssue: New ownerwanted to take thecompany virtual, but hadto revamp all of theirtools to do so. UK -Based New leadership Taking company virtualBecoming virtual, the CEO setthe course for a completerefresh on internal IT andtools, shifting the balance interms of what was “critical.”
    25. 25. 1. Overview Of Mobile Trends2. The Connected Workplace3. Recommendations4. Q/AAgenda
    26. 26. Recommendations: Getting To Connected Start with Process: Most organizations aresaddled with tools and end up in remodel mode.While tempting, this process won’t yieldtransformative results; Don’t Lead with Technology: Leading with thedesired outcome allows for selection of the righttools to empower all mobile workers; Don’t Default to Defaults: Migrating existingprocesses in sum to a new, mobile workflow islikely to introduce more pain than it alleviates
    27. 27. 1. Overview Of Mobile Trends2. The Connected Workplace3. Recommendations4. Q/AAgenda
    28. 28. Q&Acsilva@altimetergroup.commakemobilework.com@802dotchrisChris SilvaDisclaimer: Although the information and data used in this report have been produced and processed from sources believed to bereliable, no warranty expressed or implied is made regarding the completeness, accuracy, adequacy or use of the information. Theauthors and contributors of the information and data shall have no liability for errors or omissions contained herein or forinterpretations thereof. Reference herein to any specific product or vendor by trade name, trademark or otherwise does notconstitute or imply its endorsement, recommendation or favoring by the authors or contributors and shall not be used for advertisingor product endorsement purposes. The opinions expressed herein are subject to change without notice.
    29. 29. Altimeter Group provides research andadvisory for companies challenged by businessdisruptions, enabling them to pursue newopportunities and business models.Visit us at www.altimetergroup.comor contact info@altimetergroup.com.About Us
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