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Website conversion workshop slides for ddve
 

Website conversion workshop slides for ddve

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    Website conversion workshop slides for ddve Website conversion workshop slides for ddve Presentation Transcript

    • Website Conversion Strategy Workshop for DDVE By Robin Gurney Strategy Director @ www.altex.ee
    • About Altex
      • Estonia’s first specialist internet marketing agency
      • Multicultural, multinational
      • Altex is a „European agency based in Tallinn“
      • Turnover grown each year
      • Modest profit every year
      • Reinvest profit into experimentation and people
      • „ Magnet for excellence“
      • Ready to expand now the basics are right
      • Eco-friendly, charitable to community
      • Share our knowledge and skills with all
      • 100+ presentations here
      • www.pay4results.eu is growing fast.
    • About Me
      • Nearer 50 than 40. English.
      • Creative Strategy Director – ex-Boss
      • Passionate about the internet since 1997 when I discovered Manchester United (BOO!) had a website and Liverpool FC did not!
      • Started one of UK’s first internet marketing agencies 1997.
      • Sold it 2002.
      • Imported to Estonia by a Princess in 2005.
      • Love travelling (to escape the winters)
      • Fan of The Fall, Liverpool FC, anywhere hot with a great beach, my two kids (Miabel and Josep)
    • The Conversion Funnel
    • Visibility: Google Adwords
      • Choose a product or service
      • Keyword research in target markets
      • Check trends and insights
      • Set up an account if you don’t have one
      • Google keyword research tool
      • Google Trends
      • Google Insights
      • Choose target market
      • Write an ad
      • Choose landing page
      • Start campaign
      • Test test test
    • Visibility: SEO
      • 80/20 rule applies .
      • Adwords is good test.
      • Adwords plus SEO = more than 100% .
      • Key factors: 
      • Title .
      • URL .
      • Meta desc tag (to get the click) .
      • Content - H tags, bold etc.
      • Links .
      • Sitemap .
      • SEO Ranking Factors
    • Visibility: LinkedIn
    • CPC and CPA
    • Credibility is Essential Credibility checklist and Source: Stanford University .
    • Usability
    • Content is King
    • Analyse and Engage
    • Tips for Entrepreneurs
      • The devil is in the detail
      • Don’t overwork, enjoy life
      • Make mistakes fast - learn and never repeat same mistake
      • A ssumption is the mother of all fuck ups
      • Understand your limitations. Delegate. Outsource. Step aside.
      • Don’t be greedy. Share shares.
      • Ideas are cheap, execution is everything
      • If you don't ask, you don't get
      • N e te confundant illegitimi !
      • Act decisively and fast, react even faster
      • Don’t sell yourself cheap
      • Don’t be afraid to fail – trust your instincts
    • Magnet 4 Excellence
      • Help us GROW
      • Contact Andri Viiand
      • http :// www.linkedin.com/in/andriviiand
      • [email_address]