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Strategic approachto Facebook marketing       Marko Saue
There are more than 1131business FB Pages in Estonia
Most companies don’t havesocial media marketing strategy?
Most players on our team don’t know       which goal to score in?
Do you need 50 000 fans?Is it OK to spend 10 000€?
It all depends on what your strategy is!
Simple structure SMM strategy
Background:what are the problems & opportunities?
Goals:what do you want to achieve?
Target Groups:who are you talking to?
Channel Usage:marketing, sales, ads,CR, CS, PR, R&D, HR, IM?
Value for Fans:what’s in it for them?
Metrics:what should you measure?
Administrators:who will do the talking?
Five guiding principles:Build a strategy that is social by design   Create an authentic brand voice           Make it inte...
Facebook by objectiveFoster product development and innovation            Generate awareness    Drive preference and diffe...
Product Development
Crowdsourcing
Preference and Differentiation
Awareness
Traffic
Sales
PR & CSR
Recommendation
FB Resources:facebook.com/goalmarketing
Thank You!Marko SaueGoal Marketing OÜ552 5757marko@goal.ee
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Tallinn Socialfest 2012 - Marko Saue

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ADVANCED USE OF FACEBOOK IN MARKETING

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Transcript of "Tallinn Socialfest 2012 - Marko Saue"

  1. 1. Strategic approachto Facebook marketing Marko Saue
  2. 2. There are more than 1131business FB Pages in Estonia
  3. 3. Most companies don’t havesocial media marketing strategy?
  4. 4. Most players on our team don’t know which goal to score in?
  5. 5. Do you need 50 000 fans?Is it OK to spend 10 000€?
  6. 6. It all depends on what your strategy is!
  7. 7. Simple structure SMM strategy
  8. 8. Background:what are the problems & opportunities?
  9. 9. Goals:what do you want to achieve?
  10. 10. Target Groups:who are you talking to?
  11. 11. Channel Usage:marketing, sales, ads,CR, CS, PR, R&D, HR, IM?
  12. 12. Value for Fans:what’s in it for them?
  13. 13. Metrics:what should you measure?
  14. 14. Administrators:who will do the talking?
  15. 15. Five guiding principles:Build a strategy that is social by design Create an authentic brand voice Make it interactive Nurture your relationships Keep learning
  16. 16. Facebook by objectiveFoster product development and innovation Generate awareness Drive preference and differentiation Increase traffic and sales Build loyalty and deepen relationships Amplify recommendation and WOM Gain insights
  17. 17. Product Development
  18. 18. Crowdsourcing
  19. 19. Preference and Differentiation
  20. 20. Awareness
  21. 21. Traffic
  22. 22. Sales
  23. 23. PR & CSR
  24. 24. Recommendation
  25. 25. FB Resources:facebook.com/goalmarketing
  26. 26. Thank You!Marko SaueGoal Marketing OÜ552 5757marko@goal.ee
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