Tallinn Socialfest 2012 - Andri Viiand

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ONLY 40% OF MARKETERS ARE USING GOOGLE+, BUT MANY PLAN TO CHANGE THAT… WHY?

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Tallinn Socialfest 2012 - Andri Viiand

  1. 1. ONLY 40% OF MARKETERS ARE USING GOOGLE+, BUT MANY PLAN TO CHANGE THAT… WHY? Andri Viiand NB! 01.06.2012 plus.google.com/105130307481212721689
  2. 2. Step one in every strategy -facing the factsYes - Google has fucked up beforeNo - Google + is not going awayPoint: Time for marketers like me to start facingthe situation and learning to make use of it..
  3. 3. Google history with Social.. Sorry.. history does fit into one slide.. or one hundred.. LINK
  4. 4. User statistics.. (almost fact) About 170 million Google+ users.
  5. 5. Why Google+ matters?Answer is in the name -Not a website.. not application..it is - company strategy."This is just the next version of Google. Everything is being upgraded. We already have users.We’re now upgrading them to what we consider Google 2.0."
  6. 6. One step in strategySearch, plus Your World(since January) Profiles in searchPhotos from you and your friendsGoogle+ content from your circles Related people and pages
  7. 7. SEO?How Google + effects results?More people add you and more there is sharingactivity the better are your changes to appear insearch..
  8. 8. Google pages for business Creating is very easy..
  9. 9. Power of CirclesBusinesses will be able to categorize followers by demographics,interests, purchasing habits, etc. This way, a company can communicatewith specific groups based on who they are and what they want to hear.Next Action:Set up multiple circles for your target audience.
  10. 10. Google HangoutsFree and easy video conferencing for masses.Interviews, client meetings etc.Clever additions● Screensharing and Google Docs sharing● Hangouts On Air Broadcast your Hangouts live and record them as YouTube videos.● Add phone participants.
  11. 11. Google(+) LocalSimple way to discover and share local information.Featuring Zagats (restoran ratings and reviews site nowowned by google) scores and recommendations frompeople you trust in Google+.It’s integrated into Search, Maps and mobile and availableas a new tab in Google+ —creating one simple experienceacross Google.
  12. 12. Integrate with your websiteBadge ButtonNB! Associates page with G+page Widget
  13. 13. Heck.. why not +1 your campaignemail? Mailchimp has this built in ..
  14. 14. Tip: Install Google+1 buttonfor Chrome
  15. 15. Next Actions● Create personal profile● Create page for business With good photos and "about" page.● Install Google +1 button to your Chrome● Create multiple circles with target audience● Find and follow people in target audience● Post messages of value with Call to Actions (repost old but relevant old blog posts :-)
  16. 16. Final step● Measure and start again .. Ripples tool for posts Social Reports in Google Analytics
  17. 17. Google+ and transparency● Information already leaking out of Google ○ Internal discussion leaked accidentaly ○ Google internal meeting recorded and shared (on purpose)
  18. 18. Google Project Glass
  19. 19. Google Project Glass(available by Christmas?)
  20. 20. Thank you! Order your first +1 campaign today
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