Tallinn Socialfest 2012 - Andri Viiand
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Tallinn Socialfest 2012 - Andri Viiand

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ONLY 40% OF MARKETERS ARE USING GOOGLE+, BUT MANY PLAN TO CHANGE THAT… WHY?

ONLY 40% OF MARKETERS ARE USING GOOGLE+, BUT MANY PLAN TO CHANGE THAT… WHY?

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  • 1. ONLY 40% OF MARKETERS ARE USING GOOGLE+, BUT MANY PLAN TO CHANGE THAT… WHY? Andri Viiand NB! 01.06.2012 plus.google.com/105130307481212721689
  • 2. Step one in every strategy -facing the factsYes - Google has fucked up beforeNo - Google + is not going awayPoint: Time for marketers like me to start facingthe situation and learning to make use of it..
  • 3. Google history with Social.. Sorry.. history does fit into one slide.. or one hundred.. LINK
  • 4. User statistics.. (almost fact) About 170 million Google+ users.
  • 5. Why Google+ matters?Answer is in the name -Not a website.. not application..it is - company strategy."This is just the next version of Google. Everything is being upgraded. We already have users.We’re now upgrading them to what we consider Google 2.0."
  • 6. One step in strategySearch, plus Your World(since January) Profiles in searchPhotos from you and your friendsGoogle+ content from your circles Related people and pages
  • 7. SEO?How Google + effects results?More people add you and more there is sharingactivity the better are your changes to appear insearch..
  • 8. Google pages for business Creating is very easy..
  • 9. Power of CirclesBusinesses will be able to categorize followers by demographics,interests, purchasing habits, etc. This way, a company can communicatewith specific groups based on who they are and what they want to hear.Next Action:Set up multiple circles for your target audience.
  • 10. Google HangoutsFree and easy video conferencing for masses.Interviews, client meetings etc.Clever additions● Screensharing and Google Docs sharing● Hangouts On Air Broadcast your Hangouts live and record them as YouTube videos.● Add phone participants.
  • 11. Google(+) LocalSimple way to discover and share local information.Featuring Zagats (restoran ratings and reviews site nowowned by google) scores and recommendations frompeople you trust in Google+.It’s integrated into Search, Maps and mobile and availableas a new tab in Google+ —creating one simple experienceacross Google.
  • 12. Integrate with your websiteBadge ButtonNB! Associates page with G+page Widget
  • 13. Heck.. why not +1 your campaignemail? Mailchimp has this built in ..
  • 14. Tip: Install Google+1 buttonfor Chrome
  • 15. Next Actions● Create personal profile● Create page for business With good photos and "about" page.● Install Google +1 button to your Chrome● Create multiple circles with target audience● Find and follow people in target audience● Post messages of value with Call to Actions (repost old but relevant old blog posts :-)
  • 16. Final step● Measure and start again .. Ripples tool for posts Social Reports in Google Analytics
  • 17. Google+ and transparency● Information already leaking out of Google ○ Internal discussion leaked accidentaly ○ Google internal meeting recorded and shared (on purpose)
  • 18. Google Project Glass
  • 19. Google Project Glass(available by Christmas?)
  • 20. Thank you! Order your first +1 campaign today