• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Tallinn Socialfest 2012 - Andri Viiand
 

Tallinn Socialfest 2012 - Andri Viiand

on

  • 678 views

ONLY 40% OF MARKETERS ARE USING GOOGLE+, BUT MANY PLAN TO CHANGE THAT… WHY?

ONLY 40% OF MARKETERS ARE USING GOOGLE+, BUT MANY PLAN TO CHANGE THAT… WHY?

Statistics

Views

Total Views
678
Views on SlideShare
676
Embed Views
2

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Tallinn Socialfest 2012 - Andri Viiand Tallinn Socialfest 2012 - Andri Viiand Presentation Transcript

    • ONLY 40% OF MARKETERS ARE USING GOOGLE+, BUT MANY PLAN TO CHANGE THAT… WHY? Andri Viiand NB! 01.06.2012 plus.google.com/105130307481212721689
    • Step one in every strategy -facing the factsYes - Google has fucked up beforeNo - Google + is not going awayPoint: Time for marketers like me to start facingthe situation and learning to make use of it..
    • Google history with Social.. Sorry.. history does fit into one slide.. or one hundred.. LINK
    • User statistics.. (almost fact) About 170 million Google+ users.
    • Why Google+ matters?Answer is in the name -Not a website.. not application..it is - company strategy."This is just the next version of Google. Everything is being upgraded. We already have users.We’re now upgrading them to what we consider Google 2.0."
    • One step in strategySearch, plus Your World(since January) Profiles in searchPhotos from you and your friendsGoogle+ content from your circles Related people and pages
    • SEO?How Google + effects results?More people add you and more there is sharingactivity the better are your changes to appear insearch..
    • Google pages for business Creating is very easy..
    • Power of CirclesBusinesses will be able to categorize followers by demographics,interests, purchasing habits, etc. This way, a company can communicatewith specific groups based on who they are and what they want to hear.Next Action:Set up multiple circles for your target audience.
    • Google HangoutsFree and easy video conferencing for masses.Interviews, client meetings etc.Clever additions● Screensharing and Google Docs sharing● Hangouts On Air Broadcast your Hangouts live and record them as YouTube videos.● Add phone participants.
    • Google(+) LocalSimple way to discover and share local information.Featuring Zagats (restoran ratings and reviews site nowowned by google) scores and recommendations frompeople you trust in Google+.It’s integrated into Search, Maps and mobile and availableas a new tab in Google+ —creating one simple experienceacross Google.
    • Integrate with your websiteBadge ButtonNB! Associates page with G+page Widget
    • Heck.. why not +1 your campaignemail? Mailchimp has this built in ..
    • Tip: Install Google+1 buttonfor Chrome
    • Next Actions● Create personal profile● Create page for business With good photos and "about" page.● Install Google +1 button to your Chrome● Create multiple circles with target audience● Find and follow people in target audience● Post messages of value with Call to Actions (repost old but relevant old blog posts :-)
    • Final step● Measure and start again .. Ripples tool for posts Social Reports in Google Analytics
    • Google+ and transparency● Information already leaking out of Google ○ Internal discussion leaked accidentaly ○ Google internal meeting recorded and shared (on purpose)
    • Google Project Glass
    • Google Project Glass(available by Christmas?)
    • Thank you! Order your first +1 campaign today