Do you just incentivise people to be your friends with special offers etc. e.g. on facebook? Not good. You should want real friends and fans, who can offer the potential for multiple, real, human connections.
Do you REALLY want to offer your target audiences genuine added value?
Have you committed enough time and money to create quality content for your audiences?
Are you aware why people like to share what you say and do online?
Is it really, really easy for people to share what you say and do online?
Don’t “join the conversation” to hit your quarterly numbers.
Don’t create a Facebook Fan Page if your product sucks.
Don’t use Twitter if a “student” will post for you.
D on’t engage if you won’t listen and change.
Connecting with customers, partners and employees can drive innovation, decrease cycle time, improve customer service and so on.
It has a transformative power but, like fire, not everyone is ready to wield it without getting burned.
Source - Mashable
Saving M oney with S ocial Training, Ideas, Education
Building a knowledge base, like a wiki or other collaborative resource center, to avoid having to reinvent and redeploy training materials, and to spread the effort and costs of development across all of the contributors.
Creating a video library of employee-generated tutorials, tips, and ideas based on common training needs for new employees.
Building an internal social network or communication platform so that employees can share their best practices and learning on and ongoing basis.
Looking into attending seminars and events virtually, or curating materials, links and information from backchannel discussions, like on Twitter.
Hosting organized peer-sharing sessions on Skype to do remote meetings or training sessions
Deploying an internal UserVoice or other idea capture/voting mechanism to curate ideas for improving business processes, like a virtual suggestion box.