Search Engine Optimisation (SEO) Tõnis Hinnosaar altex marketing, partner Innovative Internet Marketing TM Internet Marketing

SEM is becoming the key element for online user behaviour Innovative Internet Marketing TM Internet Marketing

Why is it difficult? Innovative Internet Marketing TM Internet Marketing

Most users click on organic results Excellent content is needed You need to know what people search for before you offer it to them You need to speak their language Innovative Internet Marketing TM Internet Marketing

Most users click on organic results

Excellent content is needed

You need to know what people search for before you offer it to them

You need to speak their language

How search engines work Innovative Internet Marketing TM Internet Marketing

Process Search engines visit websites automatically They index documents Carry through queries Put results in order RELEVANCY POPULARITY Innovative Internet Marketing TM Internet Marketing

Search engines visit websites automatically

They index documents

Carry through queries

Put results in order

RELEVANCY

POPULARITY

SEO three legs Technical Linking Content Innovative Internet Marketing TM Internet Marketing

1. Technical Website “kitchen” CMS Stability Server Innovative Internet Marketing TM Internet Marketing

Website “kitchen”

CMS

Stability

Server

2. Content Keyword research Content creation Not just text Innovative Internet Marketing TM Internet Marketing

Keyword research

Content creation

Not just text

3. Linking Internal – links on my site Cross – links between our sites External – links pointing to my site from outside Innovative Internet Marketing TM Internet Marketing

Internal – links on my site

Cross – links between our sites

External – links pointing to my site from outside

Ranking factors There are many Let’s focus on these that you can control

There are many

Let’s focus on these that you can control

Title Innovative Internet Marketing TM Internet Marketing

URL Innovative Internet Marketing TM Internet Marketing

Update frequency Innovative Internet Marketing TM Internet Marketing

Headings (H1 ...) Innovative Internet Marketing TM Internet Marketing

Keyword use in body text Innovative Internet Marketing TM Internet Marketing

ALT tags Innovative Internet Marketing TM Internet Marketing

Optimising images Innovative Internet Marketing TM Internet Marketing

Bold, Strong Innovative Internet Marketing TM Internet Marketing

Internal linking Innovative Internet Marketing TM Internet Marketing

Controlling external links Innovative Internet Marketing TM Internet Marketing

Duplicate content Innovative Internet Marketing TM Internet Marketing

Sitemaps Innovative Internet Marketing TM Internet Marketing

If you want to dig deeper Directory structure Domain name Document age META tags Validation S erver uptime D ownload time R obots.txt R edirection s Use of JavaScript

Directory structure

Domain name

Document age

META tags

Validation

S erver uptime

D ownload time

R obots.txt

R edirection s

Use of JavaScript

Google http://www.google.com/addurl/ http://www.googl.com/webmasters/tools Innovative Internet Marketing TM Internet Marketing

http://www.google.com/addurl/

http://www.googl.com/webmasters/tools

Yahoo http://searchmarketing.yahoo.com/srchsb/ssb.php https://ecom.yahoo.com/dir/submit/intro/ $299 Innovative Internet Marketing TM Internet Marketing

http://searchmarketing.yahoo.com/srchsb/ssb.php

https://ecom.yahoo.com/dir/submit/intro/ $299

Bing http://www.bing.com/docs/submit.aspx Innovative Internet Marketing TM Internet Marketing

http://www.bing.com/docs/submit.aspx

Keyword research: Adwords http://adwords.google.com/select/Login Yahoo PPC https://login31.marketingsolutions.yahoo.com/ Bing/MSN https://adcenter.microsoft.com/ Innovative Internet Marketing TM Internet Marketing

Adwords http://adwords.google.com/select/Login

Yahoo PPC https://login31.marketingsolutions.yahoo.com/

Bing/MSN https://adcenter.microsoft.com/

Site http://www.archive.org/ Site:... @ Google http://www.w3.org/ XML, robots.txt & 404 http://www.submitexpress.com/analyzer/ http://www.webconfs.com/keyword-density-checker.php Innovative Internet Marketing TM Internet Marketing

http://www.archive.org/

Site:... @ Google

http://www.w3.org/

XML, robots.txt & 404

http://www.submitexpress.com/analyzer/

http://www.webconfs.com/keyword-density-checker.php

Links https://siteexplorer.search.yahoo.com/ http://www.linkdiagnosis.com/ http://www.backlinkwatch.com/index.php http://www.socialmeter.com http://home.snafu.de/tilman/xenulink.html http://www.touchgraph.com/TGGoogleBrowser.html Innovative Internet Marketing TM Internet Marketing

https://siteexplorer.search.yahoo.com/

http://www.linkdiagnosis.com/

http://www.backlinkwatch.com/index.php

http://www.socialmeter.com

http://home.snafu.de/tilman/xenulink.html

http://www.touchgraph.com/TGGoogleBrowser.html

[email_address] skype: tonish50 www.altex.ee Thank you! Innovative Internet Marketing TM Internet Marketing

[email_address]

skype: tonish50

www.altex.ee