Sam Michel - Digital Marketing Opportunities In The UK For Estonians

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E!UK Sam Michel - Digital Marketing Opportunities In The UK For Estonians

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  • Sam Michel - Digital Marketing Opportunities In The UK For Estonians

    1. 1. Digital Marketing Opportunities <ul><li>Working with </li></ul><ul><li>with the UK’s digital sector </li></ul><ul><li>Sam Michel </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.chinwag.com </li></ul><ul><li>E!UK </li></ul><ul><li>7th May 2008 </li></ul>
    2. 2. Agenda <ul><li>Chinwag </li></ul><ul><li>The UK Market </li></ul><ul><li>Confidence </li></ul><ul><li>Skills Emergency </li></ul><ul><li>Opportunities for Estonians </li></ul>http://www.chinwag.com /19
    3. 3. Chinwag <ul><li>Chinwag - a community media company </li></ul><ul><li>uk-netmarketing email forum, founded 1996 </li></ul><ul><ul><li>UK’s oldest forum for new media marketers </li></ul></ul><ul><ul><li> http://www.chinwag.com/uk-netmarketin g </li></ul></ul><ul><li>Three key operations: </li></ul><ul><ul><li>Chinwag.com - Community for digital marketers </li></ul></ul><ul><ul><li>Chinwag Jobs - Digital marketing recruitment website </li></ul></ul><ul><ul><li>Chinwag Live – Lively Q&A sessions with industry experts </li></ul></ul><ul><li>Consultancy: </li></ul><ul><ul><li>Social media and community marketing strategy </li></ul></ul>http://www.chinwag.com /19
    4. 4. UK Agency Market <ul><li>Top 100 digital agencies: </li></ul><ul><ul><li>2007 Turnover €722m </li></ul></ul><ul><ul><li>64% owned independently </li></ul></ul><ul><li>Advertising market: </li></ul><ul><ul><li>€4bn in 2007 </li></ul></ul><ul><ul><li>38% growth in 2007 </li></ul></ul>http://www.chinwag.com /19 Source: NMA, Top 100, 2007 Source: IAB UK, online ad-spend study, 2007
    5. 5. Market Confidence <ul><li>Current confidence high </li></ul><ul><li>Six months’ time, 8% fall </li></ul><ul><li>77% of agencies positive </li></ul><ul><li>Media sector less positive </li></ul><ul><li>Agency staff happiest with pay </li></ul>http://www.chinwag.com /19 Source: Chinwag Digital Pulse, March 2008 - http://www.chinwag.com/digitalpulse
    6. 6. Skills Emergency? http://www.chinwag.com /19
    7. 7. UK Staff Shortages <ul><li>Recruiting and retention difficult </li></ul><ul><ul><li>97% have difficulty in finding & retaining staff </li></ul></ul><ul><ul><li>76% difficult to retain staff within their companies </li></ul></ul><ul><li>Freelance vs. Permanent </li></ul><ul><ul><li>Mid-sized business plan most growth </li></ul></ul><ul><ul><li>Permanent rather than freelance </li></ul></ul><ul><ul><li>Freelancers used where recruitment is toughest </li></ul></ul>http://www.chinwag.com /19 Source: Chinwag Digital Skills Survey, Dec 2007 - http://www.chinwag.com/reports/chinwag-jobs-skills-shortage-2007
    8. 8. UK Business Impact <ul><li>Staff costs rising </li></ul><ul><ul><li>75% of businesses are planning to raise increase the salaries </li></ul></ul><ul><ul><li>Less than half planning above inflation wage rises </li></ul></ul><ul><li>Skills shortage affects growth </li></ul><ul><ul><li>57% say skills shortage slowed business growth in 2007 </li></ul></ul><ul><ul><li>20% think staff shortages may affect business viability </li></ul></ul>http://www.chinwag.com /19 Source: Chinwag Digital Skills Survey, Dec 2007 - http://www.chinwag.com/reports/chinwag-jobs-skills-shortage-2007
    9. 9. Digital Dangers http://www.chinwag.com /12
    10. 10. Digital Dangers <ul><li>Career ladders </li></ul><ul><li>“Too busy” cycle </li></ul><ul><li>Links with colleges & universities </li></ul><ul><li>Industry marketing itself </li></ul><ul><li>Reducing staff numbers too quickly </li></ul><ul><li>Coordinated government support </li></ul>http://www.chinwag.com /12
    11. 11. Opportunities <ul><li>For agencies </li></ul><ul><ul><li>Project work: particularly tech & marketing </li></ul></ul><ul><ul><li>Extra production resource for agencies </li></ul></ul><ul><ul><li>Outsourced departments </li></ul></ul><ul><ul><li>Partnerships with UK companies </li></ul></ul><ul><ul><li>Staff exchange? </li></ul></ul><ul><li>For individuals </li></ul><ul><ul><li>Freelance & long-term contract work </li></ul></ul><ul><ul><li>Work experience </li></ul></ul><ul><li>- Blue Barracuda </li></ul><ul><li>Partnerships </li></ul><ul><li>Short-term, fast turnaround projects </li></ul><ul><li>Communication is vital </li></ul><ul><ul><li>No. 1 issue - project management and language discrepancies causing confusion </li></ul></ul>http://www.chinwag.com /12
    12. 12. Critical Factors <ul><li>Communication skills </li></ul><ul><li>Local market knowledge </li></ul>http://www.chinwag.com /12 otherwise, confusion.... Pic: cervus on flickr: http://www.flickr.com/photos/cervus/1221737578/
    13. 13. Next Steps <ul><li>Getting work... </li></ul><ul><ul><li>Build your reputation </li></ul></ul><ul><ul><li>Build your brand </li></ul></ul><ul><ul><li>Participate online </li></ul></ul><ul><ul><li>Face-to-face meetings </li></ul></ul><ul><ul><li>Client testimonials </li></ul></ul><ul><ul><li>Do great work! </li></ul></ul>http://www.chinwag.com /12 Pic: Or Hiltch on flickr: http://www.flickr.com/photos/orcaman/163568035/
    14. 14. Useful Resources <ul><li>Forums </li></ul><ul><ul><li>uk-netmarketing </li></ul></ul><ul><ul><li>regional groups </li></ul></ul><ul><li>Events & networking </li></ul><ul><ul><li>http://www.chinwag.com/events/upcoming </li></ul></ul>http://www.chinwag.com /12 http://www.chinwag.com http://www.e-consultancy.com http://www.nmk.co.uk
    15. 15. Thanks <ul><li>Any questions? </li></ul><ul><li>…or email me later if you prefer. </li></ul><ul><li> [email_address] om </li></ul><ul><ul><ul><li>Tel: +44 (0)20 718 2923 </li></ul></ul></ul>http://www.chinwag.com /12

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