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Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
Pay4results opencoffeeriga
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Pay4results opencoffeeriga

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Presentation made at OpenCoffee Riga about Pay4results.eu

Presentation made at OpenCoffee Riga about Pay4results.eu

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  • 1. Pay4results.euEuropean CPC, CPA & Affiliate Network<br />
  • 2. About Me<br />Nearer 50 than 40. English.<br />Creative Strategy Director – ex-Boss<br />Passionate about the internet since 1997 when I discovered Manchester United (BOO!) had a website and Liverpool FC did not!<br />Started one of UK’s first internet marketing agencies 1997. <br />Sold it 2002.<br />Imported to Estonia by a Princess in 2005.<br />Love travelling (to escape the winters)<br />Fan of The Fall, Liverpool FC, anywhere hot with a great beach, my two kids (Miabel and Josep)<br />www.pay4results.eu <br />
  • 3. About Altex<br />Estonia’s first specialist internet marketing agency<br />Multicultural, multinational<br />Altex is a „European agency based in Tallinn“<br />Turnover grown each year<br />Modest profit every year<br />Reinvest profit into experimentation and people<br />„Magnet for excellence“<br />Ready to expand now the basics are right<br />Eco-friendly, charitable to community<br />Share our knowledge and skills with all <br />100+ presentations here<br />www.pay4results.eu <br />
  • 4. Pay4results.eu – What is it?<br />www.pay4results.eu <br />
  • 5. pay4results.eu – how does it work?<br />www.pay4results.eu <br />
  • 6. pay4results.eu - conception<br />Resurrection of an old dream to run an affiliate network<br />I loved affiliate marketing back in 99-02 and helped bring CJ.com to UK : did projects with Umbro, Adidas etc.<br />I remember life before Google. Go.com anyone? Altavista PPC?<br />CEE/Baltics ready now thanks to Adwords and Facebook.<br />Altex handlingaffiliate programsfor clients and doing CPAdeals with GA tracking<br />Talkingto lots of people. lots of „uh huhs“ and „erm maybes“<br />www.pay4results.eu <br />
  • 7. pay4results.eu - birth<br />November 2010<br />Chose DirectTrack - the established historical leader<br />English-Estonian-Russian languages<br />Estonia market only (usual story)<br />Lots of technical problems – wrong person in control<br />Lots of overtime, stress, working USA time.<br />Launch was later than planned and buggy<br />70,000€ promotion „ignored“<br />„6“ on birth reaction tool ;)<br />www.pay4results.eu <br />
  • 8. pay4results.eu - early expectations<br />10,000 affiliates in less than 6 months<br />Will be popular with individuals: Facebookers, Twitterers<br />Individuals will be the best earning affiliates<br />Advertisers will beat down the door to buy CPA<br />Agencies will love being able to guarantee results to clients<br />www.pay4results.eu <br />
  • 9. pay4results.eu -early doubts<br />10,000 affiliates in less than 6 months. NO- less than 1000<br />Will be popular with individuals: Facebookers, Twitterers. NO<br />Individuals will be the best earning affiliates. NO<br />Advertisers will beat down the door to buy CPA. 50/50<br />Agencies will love being able to guarantee results to clients. NO<br />www.pay4results.eu <br />
  • 10. pay4results.eu -the good, <br />Quality affiliates<br />Very few fraud attempts<br />Latvia (launched Q1 2011)<br />growing faster than Estonia<br />Repeat advertisers – „always on“<br />Finance companies love us<br />Networks and agencies testing<br />International campaigns<br />www.pay4results.eu <br />
  • 11. pay4results.eu -the bad,<br />Estonia growing slower than expected<br />Translation problems – terminology<br />Media agency resistance<br />Screwing up CPC/CPA campaign switchover<br />Main website still sucks a bit<br />Affiliate activation rate lower than targeted<br />www.pay4results.eu <br />
  • 12. pay4results.eu -and the ugly<br />www.pay4results.eu <br />
  • 13. pay4results.eu -key turning points<br />Board backing for the idea<br />Pjotr Tsevtkov & Björn Wetz<br />Egils & Aigars @ Infinitum<br />Moving from DirectTrack to Cake Marketing<br />Big client project termination<br />Major investment plan approved<br />Webit 2011 & Login2012<br />New Russian partner<br />Hitting profitability <br />www.pay4results.eu <br />
  • 14. pay4results.eu -future expectations<br />10 countries by Christmas 2011<br />27 by Christmas 2012<br />2M€ revenue as a minimum 2012<br />Lots of hard work<br />Breaking into CPM market?<br />International team<br />New spin off projects and new service clients for altex marketing<br />www.pay4results.eu <br />
  • 15. pay4results.eu -future challenges<br />Multilingual service<br />Multicurrency payouts<br />Legal obstacles in some markets<br />Maintaining profitability in rapid growth phase<br />Partner representation v local company v franchise choices<br />Maintaining high traffic quality<br />Improving customer service<br />Educating affiliates how to earn more<br />www.pay4results.eu <br />
  • 16. pay4results.eu -world domination?<br />What’s after Europe expansion? <br />Number one in Europe in all markets?<br />The Americas? Africa? Asia?<br />Acquisition of other networks for instant growth?<br />Selling out?<br />www.pay4results.eu <br />
  • 17. pay4results.eu -get involved<br />Sales: Aigars aigars@pay4results.eu or me robin@payresults.eu<br />Technical & All Other Questions: support@pay4results.eu<br />More about altex marketing oü @ www.altex.ee<br />www.pay4results.eu <br />
  • 18. Tips for Entrepreneurs<br />The devilisin the detail<br />Don’t overwork, enjoy life<br />Make mistakes fast - learn and never repeat same mistake<br />Assumption is the mother of all fuck ups<br />Understand your limitations. Delegate. Outsource. Step aside.<br />Don’t be greedy. Share shares.<br />Ideas are cheap, execution is everything<br />If you don't ask, you don't get<br />Ne teconfundantillegitimi!<br />Act decisively and fast, react even faster<br />Don’t sell yourself cheap<br />Don’t be afraid to fail – trust your instincts<br />www.pay4results.eu <br />

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