Pay4results opencoffeeriga


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Pay4results opencoffeeriga

  1. 1. Pay4results.euEuropean CPC, CPA & Affiliate Network<br />
  2. 2. About Me<br />Nearer 50 than 40. English.<br />Creative Strategy Director – ex-Boss<br />Passionate about the internet since 1997 when I discovered Manchester United (BOO!) had a website and Liverpool FC did not!<br />Started one of UK’s first internet marketing agencies 1997. <br />Sold it 2002.<br />Imported to Estonia by a Princess in 2005.<br />Love travelling (to escape the winters)<br />Fan of The Fall, Liverpool FC, anywhere hot with a great beach, my two kids (Miabel and Josep)<br /> <br />
  3. 3. About Altex<br />Estonia’s first specialist internet marketing agency<br />Multicultural, multinational<br />Altex is a „European agency based in Tallinn“<br />Turnover grown each year<br />Modest profit every year<br />Reinvest profit into experimentation and people<br />„Magnet for excellence“<br />Ready to expand now the basics are right<br />Eco-friendly, charitable to community<br />Share our knowledge and skills with all <br />100+ presentations here<br /> <br />
  4. 4. – What is it?<br /> <br />
  5. 5. – how does it work?<br /> <br />
  6. 6. - conception<br />Resurrection of an old dream to run an affiliate network<br />I loved affiliate marketing back in 99-02 and helped bring to UK : did projects with Umbro, Adidas etc.<br />I remember life before Google. anyone? Altavista PPC?<br />CEE/Baltics ready now thanks to Adwords and Facebook.<br />Altex handlingaffiliate programsfor clients and doing CPAdeals with GA tracking<br />Talkingto lots of people. lots of „uh huhs“ and „erm maybes“<br /> <br />
  7. 7. - birth<br />November 2010<br />Chose DirectTrack - the established historical leader<br />English-Estonian-Russian languages<br />Estonia market only (usual story)<br />Lots of technical problems – wrong person in control<br />Lots of overtime, stress, working USA time.<br />Launch was later than planned and buggy<br />70,000€ promotion „ignored“<br />„6“ on birth reaction tool ;)<br /> <br />
  8. 8. - early expectations<br />10,000 affiliates in less than 6 months<br />Will be popular with individuals: Facebookers, Twitterers<br />Individuals will be the best earning affiliates<br />Advertisers will beat down the door to buy CPA<br />Agencies will love being able to guarantee results to clients<br /> <br />
  9. 9. -early doubts<br />10,000 affiliates in less than 6 months. NO- less than 1000<br />Will be popular with individuals: Facebookers, Twitterers. NO<br />Individuals will be the best earning affiliates. NO<br />Advertisers will beat down the door to buy CPA. 50/50<br />Agencies will love being able to guarantee results to clients. NO<br /> <br />
  10. 10. -the good, <br />Quality affiliates<br />Very few fraud attempts<br />Latvia (launched Q1 2011)<br />growing faster than Estonia<br />Repeat advertisers – „always on“<br />Finance companies love us<br />Networks and agencies testing<br />International campaigns<br /> <br />
  11. 11. -the bad,<br />Estonia growing slower than expected<br />Translation problems – terminology<br />Media agency resistance<br />Screwing up CPC/CPA campaign switchover<br />Main website still sucks a bit<br />Affiliate activation rate lower than targeted<br /> <br />
  12. 12. -and the ugly<br /> <br />
  13. 13. -key turning points<br />Board backing for the idea<br />Pjotr Tsevtkov & Björn Wetz<br />Egils & Aigars @ Infinitum<br />Moving from DirectTrack to Cake Marketing<br />Big client project termination<br />Major investment plan approved<br />Webit 2011 & Login2012<br />New Russian partner<br />Hitting profitability <br /> <br />
  14. 14. -future expectations<br />10 countries by Christmas 2011<br />27 by Christmas 2012<br />2M€ revenue as a minimum 2012<br />Lots of hard work<br />Breaking into CPM market?<br />International team<br />New spin off projects and new service clients for altex marketing<br /> <br />
  15. 15. -future challenges<br />Multilingual service<br />Multicurrency payouts<br />Legal obstacles in some markets<br />Maintaining profitability in rapid growth phase<br />Partner representation v local company v franchise choices<br />Maintaining high traffic quality<br />Improving customer service<br />Educating affiliates how to earn more<br /> <br />
  16. 16. -world domination?<br />What’s after Europe expansion? <br />Number one in Europe in all markets?<br />The Americas? Africa? Asia?<br />Acquisition of other networks for instant growth?<br />Selling out?<br /> <br />
  17. 17. -get involved<br />Sales: Aigars or me<br />Technical & All Other Questions:<br />More about altex marketing oü @<br /> <br />
  18. 18. Tips for Entrepreneurs<br />The devilisin the detail<br />Don’t overwork, enjoy life<br />Make mistakes fast - learn and never repeat same mistake<br />Assumption is the mother of all fuck ups<br />Understand your limitations. Delegate. Outsource. Step aside.<br />Don’t be greedy. Share shares.<br />Ideas are cheap, execution is everything<br />If you don't ask, you don't get<br />Ne teconfundantillegitimi!<br />Act decisively and fast, react even faster<br />Don’t sell yourself cheap<br />Don’t be afraid to fail – trust your instincts<br /> <br />