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Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
Web Analytics
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  • 1. Web Analytics Tõnis Hinnosaar altex marketing, partner Innovative Internet Marketing TM Internet Marketing
  • 2. What are we talking about? Innovative Internet Marketing TM Internet Marketing
  • 3.
    • What web analytics is?
    • How can different parties from an organisation benefit from it?
    • How can YOU benefit from it?
    • Google Analytics & example case
    Innovative Internet Marketing TM Internet Marketing
  • 4. What it is?
    • TIMITI
    • Try It! Measure It! Tweak It!
    • Jim Sterne
    Innovative Internet Marketing TM Internet Marketing
  • 5. Analytics ≠ Metrics Innovative Internet Marketing TM Internet Marketing
  • 6. Benefits
    • Better understanding of ROI
    • Targeted marketing activities
    • Optimising conversions
    • Savings on customer support (help yourself)
    Innovative Internet Marketing TM Internet Marketing
  • 7. Google Analytics
    • http://www.google.com/analytics/
    Innovative Internet Marketing TM Internet Marketing
  • 8. Foundation examples Innovative Internet Marketing TM Internet Marketing
  • 9. 1. Programs Innovative Internet Marketing TM Internet Marketing
  • 10.
    • Traffic sources
    • What keywords bring in traffic?
    • What do people search onsite?
    • Content performance
    Innovative Internet Marketing TM Internet Marketing
  • 11. Example and Task
    • How archimedes has solved splitting content & tracking through Google Analytics?
    • What can you learn from keywords that send traffic?
    Innovative Internet Marketing TM Internet Marketing
  • 12. 2. Recruit Participants (Goals) Innovative Internet Marketing TM Internet Marketing
  • 13.
    • Engagement
    • Conversion
    • Document downloads
    • Form submissions
    • Contact coordinator / tutor
    Innovative Internet Marketing TM Internet Marketing
  • 14. Example and Task
    • What is a conversion?
    • Let’s define some measurable actions
    Innovative Internet Marketing TM Internet Marketing
  • 15. 3. Savings in $ Innovative Internet Marketing TM Internet Marketing
  • 16.
    • ROMI
    • Traffic from partner sites
    • Traffic from PR and Social
    • Note that time cost money as well
    Innovative Internet Marketing TM Internet Marketing
  • 17. Example and Task
    • How could Archimedes optimise it’s marketing investments?
    Innovative Internet Marketing TM Internet Marketing
  • 18. 4. Geo targeting Innovative Internet Marketing TM Internet Marketing
  • 19.
    • Traffic sources by location
    • Which regions are engaging most?
    • Apart from geo locations, also networks, referrals
    Innovative Internet Marketing TM Internet Marketing
  • 20. Example and Task
    • Let’s define segments based on location and on-site activities
    Innovative Internet Marketing TM Internet Marketing
  • 21. 4. Other … Innovative Internet Marketing TM Internet Marketing
  • 22.
    • What information does our organisation need to know?
    • How does our website supports that?
    • Google Analytics measurable goals configuration
    Innovative Internet Marketing TM Internet Marketing
  • 23. What else do you need to know? Innovative Internet Marketing TM Internet Marketing
  • 24.
    • No errors allowed
    • Customisation needed (search engines, site search, goal tracking)
    • Custom reports and segments
    • Add relevant reports on dashboard and use email function
    Innovative Internet Marketing TM Internet Marketing
  • 25.
    • [email_address]
    • Skype: tonish50
    • www.altex.ee
    Thank you! Innovative Internet Marketing TM Internet Marketing

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