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  • 1. Web Analytics Tõnis Hinnosaar altex marketing, partner Innovative Internet Marketing TM Internet Marketing
  • 2. What are we talking about? Innovative Internet Marketing TM Internet Marketing
  • 3.
    • What web analytics is?
    • How can different parties from an organisation benefit from it?
    • How can YOU benefit from it?
    • Google Analytics & example case
    Innovative Internet Marketing TM Internet Marketing
  • 4. What it is?
    • TIMITI
    • Try It! Measure It! Tweak It!
    • Jim Sterne
    Innovative Internet Marketing TM Internet Marketing
  • 5. Analytics ≠ Metrics Innovative Internet Marketing TM Internet Marketing
  • 6. Benefits
    • Better understanding of ROI
    • Targeted marketing activities
    • Optimising conversions
    • Savings on customer support (help yourself)
    Innovative Internet Marketing TM Internet Marketing
  • 7. Google Analytics
    • http://www.google.com/analytics/
    Innovative Internet Marketing TM Internet Marketing
  • 8. Foundation examples Innovative Internet Marketing TM Internet Marketing
  • 9. 1. Programs Innovative Internet Marketing TM Internet Marketing
  • 10.
    • Traffic sources
    • What keywords bring in traffic?
    • What do people search onsite?
    • Content performance
    Innovative Internet Marketing TM Internet Marketing
  • 11. Example and Task
    • How archimedes has solved splitting content & tracking through Google Analytics?
    • What can you learn from keywords that send traffic?
    Innovative Internet Marketing TM Internet Marketing
  • 12. 2. Recruit Participants (Goals) Innovative Internet Marketing TM Internet Marketing
  • 13.
    • Engagement
    • Conversion
    • Document downloads
    • Form submissions
    • Contact coordinator / tutor
    Innovative Internet Marketing TM Internet Marketing
  • 14. Example and Task
    • What is a conversion?
    • Let’s define some measurable actions
    Innovative Internet Marketing TM Internet Marketing
  • 15. 3. Savings in $ Innovative Internet Marketing TM Internet Marketing
  • 16.
    • ROMI
    • Traffic from partner sites
    • Traffic from PR and Social
    • Note that time cost money as well
    Innovative Internet Marketing TM Internet Marketing
  • 17. Example and Task
    • How could Archimedes optimise it’s marketing investments?
    Innovative Internet Marketing TM Internet Marketing
  • 18. 4. Geo targeting Innovative Internet Marketing TM Internet Marketing
  • 19.
    • Traffic sources by location
    • Which regions are engaging most?
    • Apart from geo locations, also networks, referrals
    Innovative Internet Marketing TM Internet Marketing
  • 20. Example and Task
    • Let’s define segments based on location and on-site activities
    Innovative Internet Marketing TM Internet Marketing
  • 21. 4. Other … Innovative Internet Marketing TM Internet Marketing
  • 22.
    • What information does our organisation need to know?
    • How does our website supports that?
    • Google Analytics measurable goals configuration
    Innovative Internet Marketing TM Internet Marketing
  • 23. What else do you need to know? Innovative Internet Marketing TM Internet Marketing
  • 24.
    • No errors allowed
    • Customisation needed (search engines, site search, goal tracking)
    • Custom reports and segments
    • Add relevant reports on dashboard and use email function
    Innovative Internet Marketing TM Internet Marketing
  • 25.
    • [email_address]
    • Skype: tonish50
    • www.altex.ee
    Thank you! Innovative Internet Marketing TM Internet Marketing

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