Export marketing-online-koda-med-ee

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Simple presentation given at the Estonian Chamber of Commerce to Mediterranean organisations: to start discussion and workshop on website credibility, accessibility and content strategy.

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Export marketing-online-koda-med-ee

  1. 1. Export Marketing Online KODA MED WORKSHOP
  2. 2. The Conversion Funnel
  3. 3. Visibility: SEO <ul><li>80/20 rule applies . </li></ul><ul><li>Adwords is good test. </li></ul><ul><li>Adwords plus SEO = more than 100% . </li></ul><ul><li>Key factors:  </li></ul><ul><li>Title . </li></ul><ul><li>URL . </li></ul><ul><li>Meta desc tag (to get the click) . </li></ul><ul><li>Content - H tags, bold etc. </li></ul><ul><li>Links . </li></ul><ul><li>Sitemap . </li></ul>
  4. 4. Visibility: LinkedIn
  5. 5. Accessibility <ul><li>Technical </li></ul><ul><li>Cultural </li></ul><ul><li>Linguistic </li></ul>
  6. 6. Credibility is Essential Credibility checklist and Source: Stanford University .
  7. 7. Usability: Tips for B2B Conversion Maximisation <ul><li>Six simple steps: </li></ul><ul><li>Answer prospects questions. </li></ul><ul><li>Facilitate scanning. </li></ul><ul><li>Make navigation obvious. </li></ul><ul><li>Speak your customers’ language. </li></ul><ul><li>Create intuitive forms. </li></ul><ul><li>Invest in usability testing. </li></ul><ul><li>  </li></ul><ul><li>Source: searchengineland.com . </li></ul>
  8. 8. Usability
  9. 9. Content is King
  10. 10. Analyse and Engage

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