Export Marketing Online  GARAGE48HUB WORKSHOP
The Conversion Funnel
Visibility: SEO <ul><li>80/20 rule applies . </li></ul><ul><li>Adwords is good test. </li></ul><ul><li>Adwords plus SEO = ...
Visibility: LinkedIn
Accessibility <ul><li>Technical </li></ul><ul><li>Cultural </li></ul><ul><li>Linguistic </li></ul>
Credibility is Essential Credibility checklist   and Source:  Stanford University .
Usability: Tips for B2B Conversion Maximisation <ul><li>Six simple steps: </li></ul><ul><li>Answer prospects questions. </...
Usability
Content is King  :  Interviews
Analyse and Engage
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  • Questions and answers Update profile of key people Connect email and people u might know Create company page and add linkedin button to website See stats Join groups and display relevant ones Search companies(prospects and partners): get introduced to people via your 1st level contacts and also follow the company. Signal search for news from people and then comment or connect. Use answers to show your expertise and recommend colleagues/partner experts and post questions of your own. Add skills to your profile. Gte and give recommendations Status update on profile. Add feeds from twitter? Connect with people, me and your address book. Say thanks and add sales message or Q when they connect. Add 50!! Skills Follow target client companies.
  • Export marketing-online-garage48 hub

    1. 1. Export Marketing Online GARAGE48HUB WORKSHOP
    2. 2. The Conversion Funnel
    3. 3. Visibility: SEO <ul><li>80/20 rule applies . </li></ul><ul><li>Adwords is good test. </li></ul><ul><li>Adwords plus SEO = more than 100% . </li></ul><ul><li>Key factors:  </li></ul><ul><li>Title . </li></ul><ul><li>URL . </li></ul><ul><li>Meta desc tag (to get the click) . </li></ul><ul><li>Content - H tags, bold etc. </li></ul><ul><li>Links . </li></ul><ul><li>Sitemap . </li></ul><ul><li>Tools: Insights, Trends, KW reséarch. </li></ul>
    4. 4. Visibility: LinkedIn
    5. 5. Accessibility <ul><li>Technical </li></ul><ul><li>Cultural </li></ul><ul><li>Linguistic </li></ul>
    6. 6. Credibility is Essential Credibility checklist and Source: Stanford University .
    7. 7. Usability: Tips for B2B Conversion Maximisation <ul><li>Six simple steps: </li></ul><ul><li>Answer prospects questions. </li></ul><ul><li>Facilitate scanning. </li></ul><ul><li>Make navigation obvious. </li></ul><ul><li>Speak your customers’ language. </li></ul><ul><li>Create intuitive forms. </li></ul><ul><li>Invest in usability testing. </li></ul><ul><li>  </li></ul><ul><li>Source: searchengineland.com . </li></ul>
    8. 8. Usability
    9. 9. Content is King : Interviews
    10. 10. Analyse and Engage
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