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Presentation given to the Estonian Chamber of Commerce. ...

Presentation given to the Estonian Chamber of Commerce.
Export Marketing Online: Optimising the Performance of Your website and Other e-Channels. A practical demonstration and guide showing how you can increase the quality and quantity of sales and leads from the internet.

full program at http://www.koda.ee/?id=47111&c_tpl=1023 in Estonian

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    Export marketing-online Export marketing-online Presentation Transcript

    • Export Marketing Online Optimising the Performance of Your website and Other e-Channels Robin Gurney Director @ www.altex.ee
    • The Conversion Funnel
    • Visibility: Google Adwords
      • Choose a product or service.
      • Keyword research in target markets.
      • Show trends and insights. 
      • Set up an account if you don’t have one .   
      • Choose target market.
      • Write an ad.
      • Choose landing page .
      • Perhaps even start a campaign .
      • Join altex MCC and benefit .
    • Visibility: SEO
      • 80/20 rule applies .
      • Adwords is good test.
      • Adwords plus SEO = more than 100% .
      • Key factors: 
      • Title .
      • URL .
      • Meta desc tag (to get the click) .
      • Content - H tags, bold etc.
      • Links .
      • Sitemap .
      • SEO Ranking Factors
    • Visibility: LinkedIn
    • Credibility is Essential Credibility checklist and Source: Stanford University .
    • Usability: Tips for B2B Conversion Maximisation
      • Six simple steps:
      • Answer prospects questions.
      • Facilitate scanning.
      • Make navigation obvious.
      • Speak your customers’ language.
      • Create intuitive forms.
      • Invest in usability testing.
      •  
      • Source: searchengineland .com .
    • Usability
    • Content is King
    • Analyse and Engage