Alastair Cole Interactive Production Director [email_address] Swimming Against the Tide Information Architecture and User Interface Design

What? Who? Why? How? Examples Definitions Inputs & outputs People Where & when Requirement Goal Best practice Skills & tools Cadbury Big Give

What?

Combining organization, labelling, and navigation schemes? Building a conceptual framework that defines structure, content and relationships? Creating user experiences that make users happy? What? Who? Why? How? Examples Information Architecture

Combining organization, labelling, and navigation schemes?

Building a conceptual framework that defines structure, content and relationships?

Creating user experiences that make users happy?

User Interface Design What? Who? Why? How? Examples

Information Architecture Online strategy Technical development Usability studies Content taxonomy Requirements capture Client feedback Visual design What? Who? Why? How? Examples

Who?

Information Architects Project Managers Developers (Technical) Interactive Producers Designers (Creative) What? Who? Why? How? Examples

Clients Pre-agency engagement Agencies Specification stage Independents Specialists What? Who? Why? How? Examples

Clients

Pre-agency engagement

Agencies

Specification stage

Independents

Specialists

Why?

What? Who? Why? How? Examples Volume of content Time 660 BC Categorisation 3000 BC Writings 1450 Hand press 500 AD Copying 1480 Vatican 1876 Decimal 1970 SGML 1992 Internet Explosion 1994 Information Architects 1900 London library

“ average Briton or American now facing around 3,000 marketing messages a day” guardian.co.uk Jan ‘07 What? Who? Why? How? Examples

What? Who? Why? How? Examples

What? Who? Why? How? Examples Everything should be made as simple as possible, but not simpler.” “

What? Who? Why? How? Examples

What? Who? Why? How? Examples

What? Who? Why? How? Examples

How?

Approach Skills Tools Results What? Who? Why? How? Examples

Approach

Skills

Tools

Results

What? Who? Why? How? Examples Users Content Context IA Approach goals, business model, organisation values, politics, culture, resources volume, format, metadata, structure, organisation who they are, their information seeking behaviour and needs, vocabulary

What? Who? Why? How? Examples Skills Users Content Context IA defining business needs, project management, scope & definition, business & systems analysis, managing client expectations, technical constraints indexing & cataloguing, XML & metadata, thesaurus dev, site architecture, writing, navigation, labelling, content man. requirements capture, articulating needs, contextual inquiry, personas, task analysis, user journeys, usability testing

Requirements capture Mind mapping Workshops/focus groups Site maps & wireframes Visio Axure Collaboration Basecamp Confluence What? Who? Why? How? Examples Tools

Requirements capture

Mind mapping

Workshops/focus groups

Site maps & wireframes

Visio

Axure

Collaboration

Basecamp

Confluence

What? Who? Why? How? Examples Results

What? Who? Why? How? Examples Results

What? Who? Why? How? Examples Results

Examples

Questions?