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Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design
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Alastair Cole - Swimming Against The Tide: Information Architecture And UI Design

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E!UK Alastair Cole - Alastair Cole Swimming Against The Tide Information Architecture And UI Design

E!UK Alastair Cole - Alastair Cole Swimming Against The Tide Information Architecture And UI Design

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    1. Alastair Cole Interactive Production Director [email_address] Swimming Against the Tide Information Architecture and User Interface Design
    2.  
    3. What? Who? Why? How? Examples Definitions Inputs & outputs People Where & when Requirement Goal Best practice Skills & tools Cadbury Big Give
    4. What?
    5. <ul><li>Combining organization, labelling, and navigation schemes? </li></ul><ul><li>Building a conceptual framework that defines structure, content and relationships? </li></ul><ul><li>Creating user experiences that make users happy? </li></ul>What? Who? Why? How? Examples Information Architecture
    6. User Interface Design What? Who? Why? How? Examples
    7. Information Architecture Online strategy Technical development Usability studies Content taxonomy Requirements capture Client feedback Visual design What? Who? Why? How? Examples
    8. Who?
    9. Information Architects Project Managers Developers (Technical) Interactive Producers Designers (Creative) What? Who? Why? How? Examples
    10. <ul><li>Clients </li></ul><ul><li>Pre-agency engagement </li></ul><ul><li>Agencies </li></ul><ul><li>Specification stage </li></ul><ul><li>Independents </li></ul><ul><li>Specialists </li></ul>What? Who? Why? How? Examples
    11. Why?
    12. What? Who? Why? How? Examples Volume of content Time 660 BC Categorisation 3000 BC Writings 1450 Hand press 500 AD Copying 1480 Vatican 1876 Decimal 1970 SGML 1992 Internet Explosion 1994 Information Architects 1900 London library
    13. “ average Briton or American now facing around 3,000 marketing messages a day” guardian.co.uk Jan ‘07 What? Who? Why? How? Examples
    14. What? Who? Why? How? Examples
    15. What? Who? Why? How? Examples Everything should be made as simple as possible, but not simpler.” “
    16. What? Who? Why? How? Examples
    17. What? Who? Why? How? Examples
    18. What? Who? Why? How? Examples
    19. How?
    20. <ul><li>Approach </li></ul><ul><li>Skills </li></ul><ul><li>Tools </li></ul><ul><li>Results </li></ul>What? Who? Why? How? Examples
    21. What? Who? Why? How? Examples Users Content Context IA Approach goals, business model, organisation values, politics, culture, resources volume, format, metadata, structure, organisation who they are, their information seeking behaviour and needs, vocabulary
    22. What? Who? Why? How? Examples Skills Users Content Context IA defining business needs, project management, scope & definition, business & systems analysis, managing client expectations, technical constraints indexing & cataloguing, XML & metadata, thesaurus dev, site architecture, writing, navigation, labelling, content man. requirements capture, articulating needs, contextual inquiry, personas, task analysis, user journeys, usability testing
    23. <ul><li>Requirements capture </li></ul><ul><li>Mind mapping </li></ul><ul><li>Workshops/focus groups </li></ul><ul><li>Site maps & wireframes </li></ul><ul><li>Visio </li></ul><ul><li>Axure </li></ul><ul><li>Collaboration </li></ul><ul><li>Basecamp </li></ul><ul><li>Confluence </li></ul>What? Who? Why? How? Examples Tools
    24. What? Who? Why? How? Examples Results
    25. What? Who? Why? How? Examples Results
    26. What? Who? Why? How? Examples Results
    27. Examples
    28.  
    29.  
    30. Questions?

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