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The 7 Step Marketing Plan
 

The 7 Step Marketing Plan

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Short presentation used for our Marketing Workshops

Short presentation used for our Marketing Workshops

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    The 7 Step Marketing Plan The 7 Step Marketing Plan Presentation Transcript

    • The 7 step Marketing Plan by Amanda Brown Alterra Business Consulting
    • Step 1: Understand your Market and Competition
      •    
      • Ask yourself the following questions:
      •  
      •           Are there segments of my market which are being underserved?
      •  
      •           Are these segments big enough to make money?
      •  
      •           What share do I need to just break even?
      •  
      •           Is there too much competition?
      •  
      •           Can I capitalise on the weaknesses in my competition’s offerings?
      •  
      •           Does my market value my unique competitive offering?
    • Step 2 – Understand your Customer
      • Among other things you need to know what motivates your customers to buy?
      •  
      •     Is it looking good, being healthy, getting rich, relieving pain, helping  people enjoy their leisure time?
      •  
      •      How does my customer normally buy similar products – in a shop, over the Internet, from a catalogue?
      •  
      •      Who are the primary buyer and the primary buying influencer?
      •  
      •      What habits to they have?
    • Step 3 – Pick a Niche
      •  
      •  
      • It’s much easier to jump up and down in a small puddle rather than a big ocean.
      •  
      •  
      •  
      • Carve out a niche and then develop a 2nd but not before you’ve captured the first.
    • Step 4 – Develop your Marketing Message
      •  
      • a)     Proof that the prospects’ problem is so important it should be 
      •        solved now, without delay
      •  
      • b)     Why you are the best business to solve their problem
      •  
      • c)     Benefits they will receive
      •  
      • d)     Examples and testimonials from existing customers
      •  
      • e)     Explanation of prices and payments terms
      •  
      • f)      Your unconditional guarantee
      •  
    • Step 5 - The Marketing Medium
      •  
      •                      Printed
      •  
      •                      Advertising
      •                     
      • Verbal
      •                      Internet
      •                      Personal
        •  
    • Step 6 - Set Goals
      •  
      •                     Specific
      •  
      •                     Measurable
      •                    
      • Achievable
      •                     Realistic
      •                     Timely
        •  
    • Step 7 - Develop your Budget
      •  
      •                     Marginal marketing costs
      •                    
      • Low-cost solutions
      •                     The true value of a client
      •                     80:20 rule
      •                     Marketing metrics
      •                    
        •  
    • Alterra Business Consulting
      •  
      •                     40 Lemsford Village
      •                     Nr Welwyn Garden City
      • Herts AL8 7TR
      •                     01707 373138
      •                     07947 502760
      •                     [email_address]
      •                     www.alterra-consulting.co.uk
        •