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Bsa Benefits Presentation

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  • 1.  
  • 2. Who is Backpacking South Africa?
    • BSA is a member-driven association - 160 members country-wide
    • Trust formed in 1999
    • Our purpose is to market South Africa and its regions as the best international backpacking and adventure destination
    • National body – BSA Eastern Cape, BSA Western Cape, BSA Kwa-Zulu Natal
    • OUR MEMBERS INCLUDE
    • Budget accommodation suppliers
    • Adventure & cultural tour companies
    • Transport providers
    • Language schools & education
    • Volunteer projects
    • Communication providers
    • Tourism services
    • Work and Cultural Exchange
  • 3. BSA – Mandate
    • To market South Africa (and its regions) globally as a preferred backpacker destination, by offering distinctive, world-class backpacker experiences within a unique environment
    • To work towards the establishment of a professional backpacker tourism industry based upon accreditation and guidelines
    • To develop South Africa’s domestic tourism market within the backpacker tourism industry
    • To raise awareness and consciousness in South Africa and globally of the importance of South Africa as a backpacker destination
    • To improve the public perception of backpackers and thereby eliminate the stigma associated with backpackers as itinerant wanderers
    • To raise funds and/or obtain funding to achieve the aforementioned objectives
  • 4. BSA - Achievements
    • In the last 2 years, BSA accomplished the following goals:
    • Received “government support”:
    • BSA has received R2,2 million to attend international shows from the Department of Trade and Industry (the dti) in the last 2 years
    • WYSTC 2007 was “a resounding success”
    • 10 BSA members were sponsored R40 000 each to be part of SA 1 st National Pavilion at WYSTC in Istanbul
    • Cocktail evening worth R70 000
    • WYSTC 2008 – New York
    • WYSTC 2012 would be hosted by South Africa
  • 5. Achievements continued….
    • 2 . We are endorsed by the Department of Trade & Industry
    • 3. We are recognised by South African Tourism
    • 4. Statistics
    • Backpacker Publication (the dti) and FRIDGE report sponsored by NEDLAC
    • 5. Moola Magic Loyalty Program
    • BSA’s no1 tangible benefit -R51000.00 worth of Sales since June 2006
    • 6. Full-time employee
    • 7. Membership increase of 30% since June 2007
    • 8. Relationships with SA Embassies world wide
    • 9. Members of ATA, APTA, WYSETC, NAA and FEDHASA
  • 6. Why belong to BSA ? – FEW good reasons
    • South Africa’s premier hostel, adventure, language and volunteer network
    • Sharing information regarding the upliftment and improvement of our businesses
    • Policing bilkers and missing people alert
    • Creates opportunity to showcase our products at the best Youth & Adventure Travel Shows
    • For few Rands worth of membership we receive THOUSANDS of Rands worth of destination marketing
    • Being part of an association of which government has finally realized the potential and identified “Backpacking” as a niche market thereby assisted us with funding to compete with the likes of the Ozzies
    • Access to the world’ s cutting edge information regarding our travel sector
    • An executive committee that is dedicated beyond belief.  They are made up of true leaders
    • Moola Magic- members’ a loyalty program. Not only providing benefit to the members but to the backpacker who now saves heaps of money and stays with products that are members of the association
    • No other association that covers so many sectors
  • 7. Why belong to BSA?
    • 11 . A great website – to be improved as and when the funds become available
    • 12. Brochure with up to date information
    • 13. No other organisation has so many members with community projects
    • 14. Changing perceptions of people both locally and around the world as to :
    • What youth travel in Africa is REALLY all about
    • What we as BSA can offer the intrepid traveler by way of :
            • Quality Budget accommodation
            • Amazing and unique adventures
            • Proven life changing Overland Travel
            • World leaders in Volunteer Tourism be it community or conservation projects.
            • Language Travel experiences from Cape to Cairo learning English, Swahili and Arabic
  • 8. More ….
    • BSA is the right vehicle to drive Youth and Adventure Travel in Africa
    • BSA is an important part of the bigger picture, promoting our frequently overlooked industry to government
    • Four years ago, the dti did not know what backpacking is, in the last 2 years thanks to BSA, dti invested R2 million into promoting SA as the premier backpacking destination in the world
    • 18. Lastly, the networking for business and then the sharing of common ideas and problems with colleagues who have the same problems is worth it alone
  • 9. BSA – Members Benefits
    • Marketing – Provinces; members; packages
    • Travel Shows
    • Moola Magic
    • Map & Brochures
    • Website Exposure – direct links; Moola sales
    • Networking
    • Representation
    • Information & Stats
    • Discounts:
    • 25% off TV License
    • Cheaper credit card rates & credit card facilities
    • Discounts on Insurance
    • Discounts on Furniture
  • 10. 2008 & FUTURE OF BSA
    • Increase membership in Southern Africa
    • BSA Chapters – Garden Route, Gauteng, Mpumalanga
    • Develop Routes
    • Increase membership benefits
    • 4 International shows per year – self-funded
    • Corporate sponsorship
    • 2 marketing publications per year – distributed locally and internationally
    • Develop and maintain the BSA website
    • Generate income through website advertising and Moola Sales
    • Moola Magic – increase awareness and sales
    • WYSTC 2012, Indaba 2009 etc
    • Transformation and BSA mentorship program
    • BSA is transforming into SAYSETC……
    • South African Youth Student & Education Travel Confederation