Backpacking And Youth Presentation

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DTI presentation done at Lebos's backpackers in Soweto. Backpacking in South Africa.

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Backpacking And Youth Presentation

  1. 1. Backpacking and Youth Travel 28 November 2007
  2. 2. <ul><li>Background : the dti </li></ul><ul><li>Background : backpacking </li></ul><ul><li>Findings </li></ul><ul><li>Where to from here? </li></ul>Contents
  3. 3. Background : the dti’s tourism focus <ul><li>Dti tourism unit (sector desk): Enterprise and Industry Development Division (EIDD) </li></ul><ul><li>Investment and Business Development </li></ul><ul><ul><li>Niche market industry development </li></ul></ul><ul><li>Niches can diversify business opportunities, markets AND benefits </li></ul><ul><li>Best practice in Australia, Canada, etc. </li></ul><ul><li>Backpacking, business tourism and community-based tourism reports ( www.nedlac.org.za ) </li></ul>
  4. 4. Background: Backpacking <ul><li>Backpacking: lack of understanding and information on this niche </li></ul><ul><li>Backpacking and Youth travel trends publication </li></ul><ul><li>For existing and new businesses, government officials, and other tourism stakeholders </li></ul><ul><li>Primary aim: increase awareness and support for backpacking amongst all stakeholders </li></ul>
  5. 5. Findings: Backpacking and Youth Travel <ul><li>WYSETC(2007): youth = 20% of global travellers </li></ul><ul><li>In Australia, Backpacking = AUS $3 Billion </li></ul><ul><li>In SA, 90 000 backpackers in 2005; approx R900 million in direct spend </li></ul><ul><ul><li>Huge opportunity presents itself </li></ul></ul><ul><ul><li>Need to focus and work together to realise this </li></ul></ul>
  6. 6. Findings: Where do they come from?
  7. 7. <ul><ul><li>Tend to travel independently, have flexible travel schedules, </li></ul></ul><ul><ul><li>Travel for a longer period (42 days), </li></ul></ul><ul><ul><li>Prefer budget accommodation, cost conscious, </li></ul></ul><ul><ul><li>Place emphasis on meeting other travellers, </li></ul></ul><ul><ul><li>Keen on informal and participatory holiday activities </li></ul></ul><ul><ul><ul><li>explore other cultures (83%), </li></ul></ul></ul><ul><ul><ul><li>excitement (74%), </li></ul></ul></ul><ul><ul><ul><li>and increasing knowledge (69%). </li></ul></ul></ul>Findings: Backpacking and Youth Travel
  8. 8. Findings: Backpacking and Youth Travel
  9. 9. Findings: Backpacking and Youth Travel
  10. 10. Findings: Backpacking and Youth Travel
  11. 11. <ul><li>Not only hippies! Real value too… many choose this way of travel. </li></ul><ul><li>Bring benefits to out-of-the-way places: geographic spread. </li></ul><ul><li>Seek authenticity and interaction. </li></ul><ul><li>Younger travellers return later in life. </li></ul><ul><li>Per day spend is less, trip spend often the same, or more. </li></ul><ul><li>Global industry is growing, competitive, increasingly formalised. </li></ul><ul><li>Product must innovate, provide high levels of service AND experience. </li></ul>Consider this….
  12. 12. Where to from here? <ul><li>We need to pursue opportunities in this growing segment: we need your buy-in and partnerships </li></ul><ul><li>Distribute publication with Tourism Enterprise Programme, Small Enterprise Development Agency. </li></ul><ul><li>Continue to work with Backpacking South Africa on formalising the industry: </li></ul><ul><ul><li>Market support (e.g. World Youth Student Travel industry Conference). </li></ul></ul><ul><ul><li>Registering an industry association with the dti. </li></ul></ul>
  13. 13. <ul><li>THANK YOU </li></ul><ul><li>QUESTIONS? </li></ul>

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