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James Ainsworth, Alterian. Community Manager for Social & Web Solutions - Public speaking
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James Ainsworth, Alterian. Community Manager for Social & Web Solutions - Public speaking

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This is a sample of a talk on social media monitoring where I highlight the data behind the conversations that power the web and offer insight that can be used to make better business decisions. Get …

This is a sample of a talk on social media monitoring where I highlight the data behind the conversations that power the web and offer insight that can be used to make better business decisions. Get in touch if you would like me to present for you.

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  • Thank you for choosing to be here and not at TFMA or watching Man Utd v Chelsea. Ive tried to make everything I say as soundbiteable as possible so you can tweet along and make this look like the best TED talk there ever was…just be careful of the people that start following you when I talk about the Mangasm…
  • Matt Cardle, remember him? We set up searches around each contestant as soon as the series hit the ‘Live Shows’ stage. The socialisation of television was one of the biggest cultural changes of last year. #bbcqt, the World Cup and The Xfactor were regularly trending topics everytime a show or game aired. So far this year Take Me Out seems to have achieved the mass saturation and the height of cultural sophistication
  • Not on a weekly judgement it doesn’t. Audiences are fickle, predicting the predilection for a viewer to tweet about the Xfactor is easier than determining whether this will actually convert into an all important phone vote.
  • Jan 6 2010 video is uploaded – no one cares. Why would you, just a man looking on in awe at a double rainbow
  • Sustaining such volume over a near 6 month period is a dream for marketers – or a nightmare for PR departments – ‘United Airlines breaks guitars’Final yellow circle shows mashable & Twitter effect and the second stump is the rss feed effect

Transcript

  • 1. Social media monitoring
    Some thoroughly interesting things and stuff
    This is a sample of my talk – BOOK me to see & hear it all!
    James Ainsworth - @AlterianJames
    Community Manager for Social & Web Solutions, Alterian
  • 2. How we made the right call: Matt Cardle
    This is a sample of my talk – BOOK me to see & hear it all!
  • 3. Xfactor positive minus negative equals winner?
    This is a sample of my talk – BOOK me to see & hear it all!
  • 4. This is a sample of my talk – BOOK me to see & hear it all!
  • 5. The flavour of conversations
    This is a sample of my talk – BOOK me to see & hear it all!
    Gingerbread
    Eggnog
  • 6. Double Rainbow
    On any given day (Before DR began), there would typically be 80+ mentions of the phenomenon and usually it would be the US that would go nuts.
    Mainly on Twitter and Flickr
    This is a sample of my talk – BOOK me to see & hear it all!
  • 7. For those that like graphs and not blobs…
    Bear jumps the shark with Windows Live Photo Gallery
    San Diego gets a DR – Facebook gets to know about it
    This is a sample of my talk – BOOK me to see & hear it all!
  • 8. Thanks!
    15 – 30 minute presentation tailored to event & audience.
    No sales pitch.
    www.alterian.com
    James.Ainsworth@Alterian.com
    @AlterianJames
    This is a sample of my talk – BOOK me to see & hear it all!