الجندر والاعلام
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الجندر والاعلام

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الجندر والاعلام Presentation Transcript

  • 1. ‫‪www.altcity.me‬‬‫اﻟﺟﻧدر ووﺳﺎﺋل اﻹﻋﻼم‬
  • 2. ‫اﻟﺧطوط اﻟﻌرﯾﺿﺔ‬ ‫اﻟﺠﻨﺪر؟ اﻟﺮﺟﺎل و/أو اﻟﻨﺴﺎء‬‫ﺗﺼﻮﯾﺮ اﻟﺠﻤﺎل واﻟﻘﺒﺎﺣﺔ ﻓﻲ ﺳﻦ ﻣﺒﻜﺮة‬ ‫ﻣﺮاﺟﻌﺔ ﻧﻈﺮﯾﺎت ﺗﺄﺛﯿﺮ وﺳﺎﺋﻞ اﻹﻋﻼم‬ ‫ﺗﻘﺪﯾﻢ دراﺳﺎت اﻟﺠﻨﺪر‬ ‫"اﻟﻨﺴﺎء ﻓﻲ اﻹﻋﻼﻧﺎت"‬
  • 3. ‫ﻣﺎ اﻟﺬي ﯾﺨﻄﺮ ﻋﻠﻰ ﺑﺎﻟﻚ ﻋﻨﺪﻣﺎ ﺗﺴﻤﻊ ﻛﻠﻤﺔ...‬
  • 4. ‫أﻧﺜﻮي‬
  • 5. ‫رﺟﻮﻟﻲ‬
  • 6. ‫ﻣﻦ ﻗﺎل ذﻟﻚ؟‬
  • 7. ‫ﻣﺎ ھﻲ اﻷﻓﻼم اﻟﺘﻲ ﺗﺘﺬﻛّﺮھﺎ ﻣﻦ طﻔﻮﻟﺘﻚ؟‬
  • 8. ‫ﻣﺄﻟﻮﻓﺔ؟‬
  • 9. ‫ﻛﯿﻒ ﺗﺒﺪو اﻻﻣﺮأة "اﻟﺴﯿﺌﺔ"؟‬
  • 10. ‫واﻟﺮﺟﺎل؟‬‫اﺣﺘﻜﺎر ﻣﯿﻜﻲ ﻣﺎوس. دﯾﺰﻧﻲ، واﻟﻄﻔﻮﻟﺔ، وﻧﻔﻮذ اﻟﺸﺮﻛﺎت ، ١٠٠٢‬
  • 11. ‫ﻛﯿﻒ ﺗﺆﺛّﺮ اﻷﻓﻼم واﻟﺒﺮاﻣﺞ اﻹﺧﺒﺎرﯾﺔ واﻹﻋﻼﻧﺎت واﻟﻤﺠﻼت‬‫وﻣﻘﺎطﻊ اﻟﻔﯿﺪﯾﻮ اﻟﻤﻮﺳﯿﻘﯿﺔ... ﻋﻠﻰ رؤﯾﺘﻨﺎ ﻟﻠﺠﻤﺎل واﻟﺒﺸﺎﻋﺔ وﻋﻠﻰ‬ ‫ﻣﺎ ھﻮ أﻧﺜﻮي أو رﺟﻮﻟﻲ؟‬
  • 12. ‫ﻣﺮاﺟﻌﺔ ﻧﻈﺮﯾﺎت ﺗﺄﺛﯿﺮ وﺳﺎﺋﻞ اﻹﻋﻼم...‬ ‫.‪vs‬‬ ‫‪filipinovoices.com‬‬
  • 13. ‫وز‬ ‫اﻟﺗ‬ ‫ﻟرﻣ‬ ‫ر‬ ‫كا‬ ‫ّ‬‫ز‬ ‫ﻣﯾ‬ ‫ﻓ‬
  • 14. ‫دراﺳﺎت ﺣﻮل‬ ‫دراﺳﺎت ﺣﻮل‬ ‫؟‬‫وﺳﺎﺋﻞ اﻹﻋﻼم‬ ‫اﻟﺠﻨﺪر‬
  • 15. ‫ﻣﺎ ھﻮ "اﻟﺠﻨﺪر" أو اﻟﻨﻮع‬ ‫اﻻﺟﺘﻤﺎﻋﻲ؟‬ ‫ﻣﺎ ھﻮ اﻟﺠﻨﺲ؟‬ ‫ﺑﻨﺎء ﺑﯿﻮﻟﻮﺟﻲ؟‬ ‫ﺑﻨﺎء اﺟﺘﻤﺎﻋﻲ؟‬ ‫ﻣﺎ اﻟﺬي ورد ﻋﻠﻰ ھﻮﯾﺘﻚ؟‬
  • 16. ‫ﻣﻘﺪﻣﺔ ﻋﻦ اﻟﺪراﺳﺎت ﺣﻮل اﻟﺠﻨﺪر‬ ‫‪http://www.fmarion.edu‬‬‫ﺗﻌﺘﺒﺮ اﻟﺪراﺳﺎت ﺣﻮل اﻟﺠﻨﺲ ﻣﺠﺎﻻً ﻣﺘﻌﺪد اﻟﺘﺨﺼﺼﺎت ﯾﺤﻠّﻞ اﻟﻌﺮق واﻹﺛﻨﯿﺔ واﻟﻌﻼﻗﺎت اﻟﺠﻨﺴﯿﺔ‬ ‫واﻟﻤﻮﻗﻊ اﻟﺠﻐﺮاﻓﻲ‬ ‫اﻟﻌﺮق، اﻻﺛﻨﯿﺔ،اﻟﺠﻨﺲ، واﻟﻄﺒﻘﺔ اﻻﺟﺘﻤﺎﻋﯿﺔ."ﺟﻮزف.ج. ف. ، ٣٠٠٢"‬
  • 17. ‫ﺟﻮدﯾﺚ ﺑﺎﺗﻠﺮ: "آداء" اﻟﻨﻮع أو اﻟﺠﻨﺪر‬ ‫ﺗﺤﺪي اﻟﺘﻤﯿﯿﺰ اﻟﺬي ﻏﺎﻟﺒﺎ ً ﻣﺎ ﯾﻄﺎل اﻟﺠﻨﺲ‬ ‫واﻟﻨﻮع. ﻓﯿﻌﺘﺒﺮ اﻟﺠﻨﺲ ﺑﯿﻮﻟﻮﺟﯿﺎ ً ﻓﻲ ﺣﯿﻦ أن‬‫اﻟﻨﻮع ﯾﺘﻢ ﺑﻨﺎؤه ﺛﻘﺎﻓﯿﺎ ً. وﯾﺘﻢ ﺑﻨﺎء اﻟﺠﻨﺲ واﻟﻨﻮع‬ ‫ﻋﻠﻰ ﺣﺪ ﺳﻮاء‬ ‫ّ‬ ‫)ﻣﺸﻜﻠﺔ اﻟﻨﻮع: اﻟﻨﺴﻮﯾﺔ وﺗﺪﻣﯿﺮ اﻟﮭﻮﯾﺔ )٠٩٩١‬
  • 18. ‫اﻟﺠﻨﺪر ﻛﺂداء‬‫اﻷﻓﻌﺎل ھﻲ اﻟﺗﻲ ﺗﺣدد ﻣﺎ ھو اﻟﺟﻧدر.ﻧﺣن ﻟﺳﻧﺎ ﺟﻧﺳﺎ ً ﻻ ﺑل ﻧؤدي أو ﻧﻘوم ﺑﺟﻧدر‬
  • 19. ‫اﻟﺪﻋﻮة اﻟﻰ "اﺿﻄﺮاب اﻟﺠﻨﺴﯿﻦ"، ﻗﻠﺐ ﻓﺌﺘَﻲ اﻟﺠﻨﺲ ﺑﻮاﺳﻄﺔ اﻵداء‬
  • 20. ‫ھﺬا ﻣﺜﺎل ﻋﻦ اﻟﻌﻼﻗﺔ ﺑﯿﻦ اﻟﺠﻨﺲ ووﺳﺎﺋﻞ اﻹﻋﻼم‬ ‫اﻟﻧﺳﺎء ﻓﻲ اﻹﻋﻼﻧﺎت‬
  • 21. http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
  • 22. http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
  • 23. http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
  • 24. http://owni.eu/2010/11/08/top-48-ads-that-would-never-be-allowed-today/
  • 25. http://www.youtube.com/watch?v=d77mMXahsME
  • 26. ‫اﻛﺗب ﻣدوّ ﻧﺔ ﻋن اﻟﻣوﺿوع‬ ‫ﻏرّ د ﻋن اﻟﻣوﺿوع‬‫ﯾﺗم ﺑﻧﺎء اﻟﺻورة اﻹﻋﻼﻣﯾﺔ، وﺑﺎﻟﺗﺎﻟﻲ ﺗﻌدﯾﻠﮭﺎ ﻣﻣﻛن‬
  • 27. ‫ﺷﻛراً ﻟﻛم‬www.altcity.me