Understanding the concepts of advocacy and lobbying •Advocacy means any action gearedWhat is advocacy towards changing the policies, positions or programs of any type of institution. ? •Advocacy is about identifying a problem in a community, coming up with a solution to that problem, establishing strong support for that solution and providing an effective implementation plan.
Understanding the concepts of advocacy and lobbying •Lobbying means an attempt by citizens toWhat is lobbying influence public officials and public policy. It is used to put pressure on politicians and ? government officials to take up the interests of the people and to support their cause. •Lobbying influential people for support is part of the advocacy process.
Few Notes on the processActivate – Be proactive. Reach Listen – The first step involved inout, communicate and build relationships moving passive social media connectionswith your advocates. Don’t wait for them towards some level of engagement is toto come to you. understand their information needs. What type of content do they want to consume? What conversations do they want to have?Nurture – Offer essential/extrinsicincentives to help make advocates feelspecial and an extension of your brand or Publish & Participate –company. Designing a content strategy that make you relevant is very important. Part of this publishing plan should include activeEmpower – Help them help you participation on behalf of your organization.spread brand messages. Don’t just broadcast.