AltCity Editing for the web

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Best practice for editing your online web content

Best practice for editing your online web content

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  • 1. Editing for the WebLearn  how  to  edit  your  online  wri0en   content  to  grab  –  and  keep  –  your   readers’  a0en9on!  
  • 2. This module will cover:1.  What is editing?2.  What makes editing for the web different?3.  How should we edit? ?
  • 3. W HAT ise dit ing
  • 4. Copy-editing vs Proofreading Whats the difference What comes first
  • 5. Copy-editing ProofreadingThe overall picture... The details... Would readers like – and read Would a mean – this article? grammar teacher like this article?
  • 6. As an editor of ayouth or citizen media outlet, what are YOU looking for?
  • 7. accuracy objectivity / balanceform/format appropriateness consistency styleplagiarism & content sourcing
  • 8. correct spelling,grammar, punctuation article covering both/all & facts? sides of an argument? multiple quotes/opinions? check length of article, paragraphs, sentences etc; title & sub- article appropriate for your headings? outlet, your audience; & tone appropriate?article keeps consistentformat, style, tone, etc? followed your outlet’s style guidelines / AP style? •  no copy/paste allowed here! (but hyperlinks are) content logical & interesting?
  • 9. Copy-editing overall logical? structure focused? good? how is the content?consistent & appropriate interesting? style, tone, etc?
  • 10. Proofreading spellling? grammar good? check details are their!punctuation? homonyms? hyperlinks?
  • 11. Citizen media editors normally need to look out for all these things! ☺
  • 12. Do you know @ny online tools that can help you?
  • 13. Online toolsTo check for grammar, punctuation + more: Grammarly and to check for plagiarism: VeriGuide And many others. What do you need help with? What can you find?
  • 14. What about online content?
  • 15. Grab the reader’s attention! Headline and first paragraph must be snappy to draw the reader in. Conciseness Short headlines, short paragraphs, short sentences, short everything!
  • 16. Scannable & Navigable?Subheadings are essential•  Think in blocks. Each paragraph must stand semi-independently from each other.•  Try using bullets or lists.
  • 17. Encourage the reader to comment on, share, anddig deeper into the article.
  • 18. Eye-tracking technology showsthe general pattern to the waypeople browse web-pages.Here is an example of an article RED = Most viewed BLUE = Least viewed Pattern generally is shaped like an F
  • 19. Consider creating your own editing checklistThe checklist should be a list of clear questions eachwriter & editor needs to ask him/herself whenpreparing an article for publication. Q1: Q2: Q3:
  • 20. Does the order matter?A. ? D. ?B. ? C. ?C. ? A. ?D. ? B. ?E. ? E. ?
  • 21. Thank you!Please visit www.altcity.me to learn more about our work