Social Networking 101 6.11.08

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GSP East 2008

GSP East 2008

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Transcript

  • 1. Social Networking 101 April 2008
  • 2. What is Social Media?
    • Social Media is the integration of technology and social networking, through the construction of words, pictures, videos, and audio.
  • 3. Examples of Social Media
    • Multimedia
      • Photo-sharing: Flickr
      • Video-sharing: YouTube
      • Audio-sharing: imeem
    • Entertainment
      • Virtual Worlds: Second Life
      • Online Gaming: World of Warcraft
    • News/Opinion
      • Social news: Digg, Reddit
      • Reviews: Yelp, epinions
    • Communication
      • Microblogs: Twitter, Pownce
      • Events: Evite
      • Social Networking Services: Facebook, LinkedIn, MySpace
  • 4. What Are Social Network Services?
    • A Social Network is a social structure made of nodes that are tied by interdependency.
    • A Social Network Service is an online community of people who share interests and activities.
  • 5. Who Are The Major Players?
    • Social Networking Websites:
      • MySpace
      • Facebook
      • Hi5
      • Orkut
      • Bebo
      • Friendster
      • LinkedIn
  • 6. Le Distribution Géographique
  • 7. How Much Has The Market Been Tapped? Explosive growth… … But still a long way to go
  • 8. What Are Social Networks Used For?
  • 9. What Are The Differences Between Services?
    • Facebook – Communication/Collaboration
      • Highly structured and highly functional
      • Primarily college-age, well educated high-income demographic
      • History as “elite” network for universities
    • MySpace – Self-expression
      • Less structured = more customizable
      • Younger, more diverse demographic
      • History as haven for music artists
    • LinkedIn – Networking
      • Business connections, references, career-oriented site
  • 10. How Is Facebook Used?
    • Profiles Pages Groups Events
  • 11. How Are Profiles Used?
    • Profiles
      • 1. Create a profile
      • 2. Communicate with Friends
      • 3. Share media
      • 4. Install Applications
      • 5. Browse!
      • 6. Other
  • 12. How Are Pages Used?
    • Pages
      • Like profiles,
      • but not for people
      • Same functionality as a profile
      • Fans instead of friends
  • 13. What Are Some Page Examples?
  • 14. How Are Groups Used?
    • Groups
      • 1. Gather communities of shared interests.
      • 2. Communicate with <1,000 people
      • 3. Provide topic forums and posted content
      • 4. Display affiliations on personal profile
  • 15. What Are Some Group Examples?
  • 16. How Are Events Used?
    • Events
      • 1. Gather communities around activities
      • 2. Communicate event details easily
      • 3. Provide feedback and event collaboration
      • 4. Display personal engagements on profile
  • 17. What Are Some Event Examples?
  • 18. What About Applications?
    • Applications add functionality to profiles and pages
      • Self-expression
      • Messaging
      • Coordination
      • Multimedia
      • Exploration
      • Etc.
  • 19. Is This Entire Slideshow Written in Questions?
    • Yes.
  • 20. What Are Some Communication Features?
    • The News Feed & Mini-Feed
  • 21. What Are Some Communication Features?
    • The Wall
  • 22. What Are Some Communication Features?
    • Messages
  • 23. What Are Some Communication Features?
    • Chat
  • 24. What Are Some Communication Features?
    • Poking!
  • 25. What Are Some Media-Sharing Features?
    • Photos
  • 26. What Are Some Media-Sharing Features?
    • Video
  • 27. What About MySpace?
    • Similar to Facebook
    • Younger demographic
    • Less structured
    • More media-oriented
  • 28. What About MySpace?
    • Good for musicians, performers, artists, etc
  • 29. What About LinkedIn?
    • Career-Oriented
    • Older demographic
    • Different functionality
      • Make business connections
      • Get recommended by associates
      • Post your resume
  • 30. Questions?
    • Shoot.