Social Networking 101 April 2008

What is Social Media? Social Media is the integration of technology and social networking, through the construction of words, pictures, videos, and audio.

Social Media is the integration of technology and social networking, through the construction of words, pictures, videos, and audio.

Examples of Social Media Multimedia Photo-sharing: Flickr Video-sharing: YouTube Audio-sharing: imeem Entertainment Virtual Worlds: Second Life Online Gaming: World of Warcraft News/Opinion Social news: Digg, Reddit Reviews: Yelp, epinions Communication Microblogs: Twitter, Pownce Events: Evite Social Networking Services: Facebook, LinkedIn, MySpace

Multimedia

Photo-sharing: Flickr

Video-sharing: YouTube

Audio-sharing: imeem

Entertainment

Virtual Worlds: Second Life

Online Gaming: World of Warcraft

News/Opinion

Social news: Digg, Reddit

Reviews: Yelp, epinions

Communication

Microblogs: Twitter, Pownce

Events: Evite

Social Networking Services: Facebook, LinkedIn, MySpace

What Are Social Network Services? A Social Network is a social structure made of nodes that are tied by interdependency. A Social Network Service is an online community of people who share interests and activities.

A Social Network is a social structure made of nodes that are tied by interdependency.

A Social Network Service is an online community of people who share interests and activities.

Who Are The Major Players? Social Networking Websites: MySpace Facebook Hi5 Orkut Bebo Friendster LinkedIn

Social Networking Websites:

MySpace

Facebook

Hi5

Orkut

Bebo

Friendster

LinkedIn

Le Distribution Géographique

How Much Has The Market Been Tapped? Explosive growth… … But still a long way to go

What Are Social Networks Used For?

What Are The Differences Between Services? Facebook – Communication/Collaboration Highly structured and highly functional Primarily college-age, well educated high-income demographic History as “elite” network for universities MySpace – Self-expression Less structured = more customizable Younger, more diverse demographic History as haven for music artists LinkedIn – Networking Business connections, references, career-oriented site

Facebook – Communication/Collaboration

Highly structured and highly functional

Primarily college-age, well educated high-income demographic

History as “elite” network for universities

MySpace – Self-expression

Less structured = more customizable

Younger, more diverse demographic

History as haven for music artists

LinkedIn – Networking

Business connections, references, career-oriented site

How Is Facebook Used? Profiles Pages Groups Events

Profiles Pages Groups Events

How Are Profiles Used? Profiles 1. Create a profile 2. Communicate with Friends 3. Share media 4. Install Applications 5. Browse! 6. Other

Profiles

1. Create a profile

2. Communicate with Friends

3. Share media

4. Install Applications

5. Browse!

6. Other

How Are Pages Used? Pages Like profiles, but not for people Same functionality as a profile Fans instead of friends

Pages

Like profiles,

but not for people

Same functionality as a profile

Fans instead of friends

What Are Some Page Examples?

How Are Groups Used? Groups 1. Gather communities of shared interests. 2. Communicate with <1,000 people 3. Provide topic forums and posted content 4. Display affiliations on personal profile

Groups

1. Gather communities of shared interests.

2. Communicate with <1,000 people

3. Provide topic forums and posted content

4. Display affiliations on personal profile

What Are Some Group Examples?

How Are Events Used? Events 1. Gather communities around activities 2. Communicate event details easily 3. Provide feedback and event collaboration 4. Display personal engagements on profile

Events

1. Gather communities around activities

2. Communicate event details easily

3. Provide feedback and event collaboration

4. Display personal engagements on profile

What Are Some Event Examples?

What About Applications? Applications add functionality to profiles and pages Self-expression Messaging Coordination Multimedia Exploration Etc.

Applications add functionality to profiles and pages

Self-expression

Messaging

Coordination

Multimedia

Exploration

Etc.

Is This Entire Slideshow Written in Questions? Yes.

Yes.

What Are Some Communication Features? The News Feed & Mini-Feed

The News Feed & Mini-Feed

What Are Some Communication Features? The Wall

The Wall

What Are Some Communication Features? Messages

Messages

What Are Some Communication Features? Chat

Chat

What Are Some Communication Features? Poking!

Poking!

What Are Some Media-Sharing Features? Photos

Photos

What Are Some Media-Sharing Features? Video

Video

What About MySpace? Similar to Facebook Younger demographic Less structured More media-oriented

Similar to Facebook

Younger demographic

Less structured

More media-oriented

What About MySpace? Good for musicians, performers, artists, etc

Good for musicians, performers, artists, etc

What About LinkedIn? Career-Oriented Older demographic Different functionality Make business connections Get recommended by associates Post your resume

Career-Oriented

Older demographic

Different functionality

Make business connections

Get recommended by associates

Post your resume

Questions? Shoot.

Shoot.