Online Identity & Reputation

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  • Social networking particularly has changed the way we interact.
  • Commit yourself to something you love and passion about.
  • Sir John Sawers
  • Be smart about the information you publish online.
  • The way that a person or entity perceived via the Internet
  • Volume speaks to the quantity of results on the Web: If there are a lot of search results for your name, surely you have something to say . Relevance is an even more important element. When someone googles you, that person wants to assess what the results say about you.
  • Your Online Identity is Visible and Increasingly Important
  • Someday this will be true for all of us: Our network will equal our net worth." ~ Tim Sanders
  • Online Identity & Reputation

    1. 1. Online Identity and Reputation Mohammed Al-Taee, PMP MohammedAltaee.com April, 2010 http://www.flickr.com/photos/dan_dan/279764886
    2. 2. What is Your “ Online Identity?”
    3. 3. By about 2020, our entire life histories will be online and searchable . No one will have to fret about storing the details of their lives in their heads anymore.
    4. 4. <ul><li>Chatting </li></ul><ul><li>Playing Games </li></ul><ul><li>Uploading and Sharing Photos </li></ul><ul><li>Uploading and Sharing Music </li></ul><ul><li>Posting Links </li></ul>Most of the “Traffic” on Facebook is:
    5. 5. Pros of Online Visibility
    6. 6. Attract Talent
    7. 7. Strong Personal Brand Maximum Use of Social Media WoM
    8. 9. Cons of Online Visibility
    9. 10. Privacy is Dead! http://www.flickr.com/photos/ciapak/2733734760
    10. 11. Apple Brand @ Microsoft http://www.flickr.com/photos/djwudi/102650186
    11. 12. <ul><li>A. 6 times </li></ul><ul><li>B. 600 times </li></ul><ul><li>C. 60,000 times </li></ul><ul><li>D. 600,000 times </li></ul>How much faster are we at recognizing images over text? Research from the 3M corporation THIS is the astonishing picture which could destroy the career of the greatest competitor in Olympic history.
    12. 13. After deleting photos that have been posted online, people can still access these photos for: <ul><li>5 days </li></ul><ul><li>1 month </li></ul><ul><li>3 years </li></ul><ul><li>Forever </li></ul>
    13. 14. http://www.getunvarnished.com/beta Reputation is Dead! http://techcrunch.com
    14. 15. A window into your private life (But it isn’t always a bad thing!) http://www.flickr.com/photos/tudor/10422387
    15. 16. http://www.flickr.com/photos/ppdigital/2054207285/ Consider What you say; on facebook, blog posts, forums, websites, social networks, etc. How much information you make publicly available; check privacy policies on sites http://www.flickr.com/photos/ppdigital/2054207285
    16. 17. My Online Identity is a Partition of My Real Identity My Online Identity is a Partition of My Real Identity http://www.flickr.com/photos/sinkdd/3015284285
    17. 18. http://www.flickr.com/photos/jeffmcneill/3243431754
    18. 20. Where does all this leave us?
    19. 21. An online presence is effectively a continuous construction site so take a little time to nurture your online identity Done WRONG can damage your chances and brand Done RIGHT can really advance your career and grow your business

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