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Plain packaging laws
 

Plain packaging laws

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    Plain packaging laws Plain packaging laws Presentation Transcript

    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comPLAIN PACKAGINGLAWSSUCHITRA BAIPATENT DEPARTMENTALTACIT GLOBAL
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comINTRODUCTION• Plain packaging is the standardization ofpackaging, including the removal of allcolours, brand imagery, logos and trademarks,with only brand name, product name,manufacturers name and contact details,quantity of product and government-mandatedinformation or markings allowed, inprescribed font and size, on or insidepackaging, and packaging of prescribedshape, size and materials.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comTYPES OF TOBACCOa. Bidi: A bidi is made of rolling a dried, rectangular piece ortemburni leaf with 0.15-0.25g of sun-dried, flaked tobaccointo a conical shape and securing the roll with a thread.b. Betel Leaves: are an indispensable part of paan. The betel vineis a creeper and it is often grown next to areca-nut trees whichprovide support or on wooden scaffoldings.c. Gutka: A preparation on crushes areca nut, tobacco, catechu,paraffin, lime and sweet or savory flavorings consumed muchlike chewing tobacco.d. Hookah: An Indian water pipe.e. Khaini: A mixture of sun-dried tobacco and slaked lime.f. Paan: Betel Quid.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comBENEFITS OF PLAIN PACKINGINGi. Reduce false beliefs about the Brand:Generally colours contribute to the perceptions thatparticular brands are safer than others. For instance,over 8000 smokers from Australia, Canada, the UnitedKingdom and the USA found that many believed that"some cigarette brands could be less harmful thanothers. Smokers of brands with "˜gold, "˜silver, "˜blueor "˜purple coloured packaging were more likely tobelieve that their "˜own brand might be a little lessharmful compared to smokers of "˜red or "˜blackbrands.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comii. Reduce the brand appeal among youth and youngadults:Plainer packs were thought to be less stylish andsociable, with users of the pack being held in lowerregard. The perceptions of young people involving theprogressive removal of elements of pack creativedesign have found that the plainer a pack, the lessappealing the pack was.iii. Increase the effectiveness of health warnings:Plain packaging is likely to enhance the impact of thegraphic health warnings that are currently mandated forall tobacco product packaging.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comiv. Educate the public about the burdenof tobacco consumption:Education in terms of disease and deathscaused by intake of tobacco and howplain packaging can assist insignificantly reducing the burden.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comAUSTRALIA SUCCEEDSIN PLAIN PACKAGING• Australia became the first country inthe world to require tobacco productsto be sold in plain packaging. Productsmanufactured since October 2012, andall on sale since 1 December 2012must be plain packaged.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comLEGISLATIONS INAUSTRALIA• The Tobacco Plain Packaging Act,2011• Trade Marks Amendment (TobaccoPlain Packaging) Act, 2011
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comTOBACCO PLAINPACKAGING ACT 2011• On 15 August 15 2012 the High Courtof Australia rejected a challenge to theplain packaging legislation that waslodged by a number of tobaccocompanies. The companies had arguedthat the provisions of the Tobacco PlainPackaging Act 2011 were invalidbecause they were an acquisition of theplaintiffs property otherwise than onjust terms.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comTHE CIGARETTES AND OTHER TOBACCO PRODUCTS(PROHIBITION OFADVERTISEMENT ANDREGULATION OF TRADE AND COMMERCE,PRODUCTION, SUPPLYAND DISTRIBUTION) ACT, 2003An Act to prohibit the advertisementof, and to provide for the regulation oftrade and commerce in, andproduction, supply and distribution of,cigarettes and other tobacco productsand for matters connected therewith orincidental thereto.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comKEY OBJECTS OF COTPA• The requirement of legible and conspicuous display of pictorialwarnings including pictorial warnings with the text of thewarning to be in the same language as that used on the package.(Section 7)• Direct and Indirect advertisements of tobacco products except atpoint of sale and on tobacco packages were prohibited. (Section5)• Gifts, prizes, scholarships or sponsorships of sports or othercultural events using the trademark were prohibited.• Clear Indication of tar and nicotine content, as well as themaximum permissible limits as per the Rules prescribed underthis Act were required.• Various prohibitions on the sale of tobacco to and by minors, theprohibition of the sale or tobacco within a 100 yard radius ofeducational institutions and the prohibition of smoking in publicplaces were instituted.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comTRADEMARK IN INDIAAND PLAIN PACKAGING• India gives the rights to Trademarkuse as a negative rights - which meansthat no-one else can use a copyrightedtrademark. Section 11 of the TradeMarks Act provides that a Trademarkcannot be registered if it violates anexisting law and no form of anytobacco product can be givenpreferential treatment in this process.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comSHIVAJI BIDI• Brand Shivaji Bidi was registered in1928, but it was cancelled undersection 8 of the Emblems and Names(Prevention of Improper Use) Act1950.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comTRIPS AGREEMENT• Members may, in formulating oramending their laws and regulationsadopt measures necessary to protectpublic health and nutrition and topromote the public interest in sectors ofvital importance to their socio-economicand technological development,provided that such measures areconsistent with the provisions of thisagreement.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comTHE FRAMEWORK CONVENTIONON TOBACCO CONTROL (FCTC)The Framework Convention on Tobacco Control (FCTC)Guidelines for Articles 11 and 13, adopted in November2008, recommend Parties consider adopting plain packaging.• Guidelines for implementation of Article 11 (Packaging andlabelling of tobacco products)“Parties should consider adopting measures to restrict orprohibit the use of logos, colours, brand images orpromotional information on packaging other than brandnames and product names displayed in a standard colour andfont style (plain packaging).”• Guidelines for implementation of Article 13 (Tobaccoadvertising, promotion and sponsorship)“Parties should consider adopting plain packagingrequirements to eliminate the effects of advertising orpromotion on packaging.”
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comCOUNTRIES ADOPTING THEPLAIN PACKAGING LAW•United Kingdom.•New Zealand.•South Africa.•Philippines.•Turkey.•France.•Canada.•European Union.•Norway.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comWHO’S RESPONSEThe World Health Organization applauded Australia’s lawon plain packaging noting that “the legislation sets a newglobal standard for the control of a product that accountsfor nearly 6 million deaths each year”. The Cancer Councilof Australia hailed the passing of the legislation, stating,“Documents obtained from the tobacco industry show howmuch the tobacco companies rely on pack design to attractnew smokers....You only have to look at how desperate thetobacco companies are to stop plain packaging, forconfirmation that pack design is seen as critical to sales.“The World Health Organizations director for the WesternPacific also congratulated Australia and stated that allcountries and areas in the Western Pacific should followAustralias good example.
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comCONCLUSION• Plain Packaging requires the manufacturers oftobacco products to substantially tone downmisleading branding activity. It helpsconsumers of such products to focus on thereality of the dangers of the product throughthe accentuated effects of pictorial warnings.This is particularly relevant for Indias largelypoor and illiterate tobacco consumingpopulation. Many of Indias tobaccoconsumers are completely unaware of thedangers of tobacco products.•
    • CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comTHANK YOU