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Ip risk management

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  • © Altacit Global 2009 Email: info@altacit.com
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    • 1. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comIP RISKMANAGEMENTLakshminarayananAlagurajaAdvocate
    • 2. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comINTELLECTUAL PROPERTYIntellectual property (IP) is a legal concept which refers tocreations of the mind for which exclusive rights arerecognized. Under intellectual property law, owners aregranted certain exclusive rights to a variety of intangibleassets, such as musical, literary, and artistic works;discoveries and inventions; and words, phrases, symbols,and designs. Common types of intellectual property rightsinclude copyright, trademarks, patents, industrial design,trade dress, and in some jurisdictions trade secrets.
    • 3. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comIP RISKThe IP litigation climate and court decisions in recent years,places increasing pressure on business managers andexecutives to understand the risks and value inherent in the IPassociated with their business. The issue of managing yourintellectual property (IP) is becoming an increasingly importanttopic. The reason is that the world is placing an increasinglygreater value on ideas. As the world becomes smaller andmore integrated entrepreneurs and companies are no longerable to isolate themselves and operate “under the radar”.Products and services are now sourced globally and so yourunique product, design, features, etc. are now in the globalspotlight.
    • 4. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comIP ASSESSMENT• Identify gaps and risks in IP portfolio• Outline best practices to close gaps
    • 5. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comIP STRATEGY• Establish framework to align andintegrate strategic organizationalgoals with technical and IPgenerating activities• Focus R&D efforts towards underserved, high potential markeropportunities
    • 6. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comIP VALUATIONIP Assets are recognized as the mostimportant asset of many of the worldslargest and most powerful companies. It isthe foundation for the market dominanceand continuing profitability of leadingcorporations. It is often the key objective inmergers and acquisitions.
    • 7. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comIP MANAGEMENTTo manage the risks of IP litigation and extract valuefrom their IP portfolios, company risk managers maywant to employ analytical methods to value boththe IP owned by and asserted against the business.In conjunction with such an analysis, company riskmanagers may also consider IP insurance either toenforce their IP portfolio against potential or actualinfringing entities or to defend against suits broughtagainst the business.
    • 8. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comIP TRAINING & AWARENESSTraining to trainers, Researchers, staff,students and Departmental wise training. Itis important that organizations have IPawareness in order to harness IP forcompetitive advantage.
    • 9. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comIP PROTECTIONThe issue of IP protection really has twocomponents; defence and offence. Defencemeans the things you are doing proactivelyto either avoid an IP lawsuit, or at least putyourself in the strongest position possible todefend it. Offence refers to those proactivemeasures you have in place to protectyourself when you discover another partyinfringing upon your IP.
    • 10. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comIP INSURANCEIP Insurance now an integral part of IP riskmanagement strategy. IP Insurance used tocover a wide range of risks, particularly legalcost. However, invisible costs like companyimage and investor confidence still beyondcoverage. Companies have to introduce newpolicies being promoted to increasecoverage.
    • 11. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comIP ENFORCEMENTUnauthorized use of intellectual propertyrights called "infringement" with respect topatents, copyright, and trademarks, and"misappropriation" with respect to tradesecrets, may be a breach of civil law orcriminal law, depending on the type ofintellectual property, jurisdiction, and thenature of the action.
    • 12. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comRISK MANAGEMENT1 Intellectual Property owned by youOwnershipDivulgation of IPTransactional ConsiderationsTrade Secrets2 Intellectual Property owned by Third PartysIP ClearanceMonitoring of Market ActivityMonitoring Significant IP Court DecisionsDefensive portfolio
    • 13. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comConclusionAdopting good risk management techniques will havethe added benefit of improving your companysoperations. Your IP will distinguish you from yourcompetitors. Nothing is more appealing toprospective clients than a firm that is quality-driven.
    • 14. CHENNAI3rd Floor, ‘Creative Enclave’,148-150, Luz Church Road,Mylapore,Chennai - 600 004.Tel: +91 - 44 - 2498 4821BANGALORESuite 920, Level 9,Raheja Towers,26-27, M G Road,Bangalore - 560 001.Tel: +91 - 80 - 6546 2400COIMBATOREBB1, Park Avenue,# 48, Race Course Road,Coimbatore - 641018.Tel: +91 - 422 – 6552921EMAILinfo@altacit.comWEBSITEwww.altacit.comTHANK YOU