IP LICENSING Mrs.Annamma Samuel HEAD-Research ALTACIT GLOBAL
<ul><li>WHAT IS LICENSING </li></ul><ul><li>LICENSE is an agreement between the owner of the IP right (LICENSOR) and anoth...
CATEGORIES OF LICENSING <ul><li>EXCLUSIVE </li></ul><ul><li>SOLE </li></ul><ul><li>NON-EXCLUSIVE </li></ul>
<ul><li>WHY SHOULD CONSIDER LICENSING </li></ul><ul><li>INCOME </li></ul><ul><li>NEW MARKETS </li></ul><ul><li>MARKETING T...
EFFECTIVE IP LICENSE <ul><li>Licensor must have ownership of relevant IP </li></ul><ul><li>IP must be protected by Law </l...
<ul><li>HOW TO DEVELOP A PROPER LICENSING STRATEGY  </li></ul><ul><li>PROTECT YOUR IP RIGHTS </li></ul><ul><ul><li>DEPOSIT...
<ul><li>FIND RIGHT LICENSEE </li></ul><ul><ul><li>LOOK FOR POTENTIAL USERS  </li></ul></ul><ul><ul><li>INTERNET, LICENSING...
<ul><li>ASSESS FOREIGN MARKETS </li></ul><ul><ul><li>THE LICENSEE WILL BE RESPONSIBLE FOR LOCAL MANUFACTURE, LOCALIZATION,...
<ul><li>PRESERVE CONTROL OVER THE COMMERCIAL USE OF YOUR WORKS </li></ul><ul><ul><li>LICENSEE MUST PLACE IP NOTICE </li></...
<ul><li>LIMIT, AS MUCH AS POSSIBLE, THE SCOPE OF THE LICENSE </li></ul><ul><ul><li>NO ASSIGNMENT OF RIGHTS </li></ul></ul>...
<ul><li>DRAFT A SOLID LICENSE AGREEMENT </li></ul><ul><ul><li>CONTENT </li></ul></ul><ul><ul><li>IN WRITTEN + SIGNED </li>...
<ul><li>NEGOTIATE FAIR COMPENSATION </li></ul><ul><ul><li>FEE </li></ul></ul><ul><ul><li>ROYALTY </li></ul></ul>
<ul><li>LICENSING CONTRACT </li></ul><ul><ul><li>Parties:  Who will be bound by it </li></ul></ul><ul><ul><li>Subject matt...
<ul><ul><li>TERRITORY </li></ul></ul><ul><ul><li>TERM </li></ul></ul><ul><ul><li>CONDITIONS  AFTER  TERMINATION </li></ul>...
<ul><ul><li>COMPENSATION </li></ul></ul><ul><ul><ul><li>ADVANCE PAYMENT (FLAT FEE);  PERIODIC PAYMENTS (ROYALTIES); COMBIN...
<ul><ul><li>REQUIREMENTS AS TO THE USE OF THE WORK </li></ul></ul><ul><ul><li>REQUIREMENTS AS TO THE COMMERCIALIZATION OF ...
<ul><ul><li>THIRD PARTY INFRINGEMENTS </li></ul></ul><ul><ul><li>INDEMNIFICATION CLAUSE </li></ul></ul><ul><ul><li>GENERAL...
Types of LICENSING <ul><li>Technology transfer </li></ul><ul><li>Trademark licensing </li></ul><ul><li>Copyright licensing...
TECHNOLOGY LICENSING <ul><li>May involve number of patents </li></ul><ul><li>May include different IP rights </li></ul>
CASE STUDY <ul><li>Croatian Pharmaceutical Co,PLIVA </li></ul><ul><li>Antibiotic “AZYTHROMYCIN” </li></ul><ul><li>PLIVA la...
TRADEMARK LICENSING <ul><li>Trademarks Act 1999 </li></ul><ul><li>Permitted use </li></ul><ul><li>Registered user </li></u...
<ul><li>FRANCHISING </li></ul><ul><li>FRANCHISING IS A CONTRACTUAL ARRANGEMENT UNDER WHICH AN ENTREPRENEUR (FRANCHISOR), W...
<ul><ul><ul><li>FRANCHISOR : lends his trademark or trade name and a business system;  </li></ul></ul></ul><ul><ul><ul><li...
<ul><li>MCDONALDS </li></ul>
<ul><li>70% of McDonald's worldwide restaurant businesses are owned and operated by independent businessmen and women, the...
<ul><li>9 months full-time  training </li></ul><ul><li>Uniformity : standard branding, menus, design layouts, administrati...
THANK YOU FOR YOUR ATTENTION! QUESTIONS?
Upcoming SlideShare
Loading in...5
×

Ip licensing

839

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
839
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
45
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ip licensing

  1. 1. IP LICENSING Mrs.Annamma Samuel HEAD-Research ALTACIT GLOBAL
  2. 2. <ul><li>WHAT IS LICENSING </li></ul><ul><li>LICENSE is an agreement between the owner of the IP right (LICENSOR) and another person (LICENSEE) in which the licensor permits the licensee to use the IP right in the manner and for the time period specified in the agreement. </li></ul><ul><li>ONLY RIGHT TO USE (NOT OWN) THE RIGHTS </li></ul><ul><li>ONLY IN A SPECIFIC MANNER </li></ul>
  3. 3. CATEGORIES OF LICENSING <ul><li>EXCLUSIVE </li></ul><ul><li>SOLE </li></ul><ul><li>NON-EXCLUSIVE </li></ul>
  4. 4. <ul><li>WHY SHOULD CONSIDER LICENSING </li></ul><ul><li>INCOME </li></ul><ul><li>NEW MARKETS </li></ul><ul><li>MARKETING TOOL </li></ul>
  5. 5. EFFECTIVE IP LICENSE <ul><li>Licensor must have ownership of relevant IP </li></ul><ul><li>IP must be protected by Law </li></ul><ul><li>License must specify what rights with respect to IP it grants to the licensee </li></ul><ul><li>Payment/other assets given in exchange of license. </li></ul>
  6. 6. <ul><li>HOW TO DEVELOP A PROPER LICENSING STRATEGY </li></ul><ul><li>PROTECT YOUR IP RIGHTS </li></ul><ul><ul><li>DEPOSIT AND REGISTER, IF POSSIBLE </li></ul></ul><ul><ul><li>KEEP CONFIDENTIAL INFORMATION SECRET </li></ul></ul><ul><ul><li>PLACE NOTICE ON THE WORKS </li></ul></ul>
  7. 7. <ul><li>FIND RIGHT LICENSEE </li></ul><ul><ul><li>LOOK FOR POTENTIAL USERS </li></ul></ul><ul><ul><li>INTERNET, LICENSING ORGANIZATIONS, SPECIALIZED MERCHANDISINGCOMPANIES </li></ul></ul><ul><ul><li>TRUSTWORTHY AND DILIGENT PARTNER </li></ul></ul>
  8. 8. <ul><li>ASSESS FOREIGN MARKETS </li></ul><ul><ul><li>THE LICENSEE WILL BE RESPONSIBLE FOR LOCAL MANUFACTURE, LOCALIZATION, LOGISTICS AND DISTRIBUTION </li></ul></ul><ul><ul><li>PROTECT YOUR IP IN THE RELEVANT MARKETS </li></ul></ul><ul><ul><ul><li>IP RIGHTS ARE TERRITORIAL </li></ul></ul></ul><ul><ul><ul><li>INTERNATIONAL TREATIES </li></ul></ul></ul><ul><ul><ul><li>DIFFERENCES IN NATIONAL IP LAWS </li></ul></ul></ul>
  9. 9. <ul><li>PRESERVE CONTROL OVER THE COMMERCIAL USE OF YOUR WORKS </li></ul><ul><ul><li>LICENSEE MUST PLACE IP NOTICE </li></ul></ul><ul><ul><li>REQUIRE SAMPLES OF THE PRODUCTS QUALITY </li></ul></ul><ul><ul><ul><li>ARTWORK </li></ul></ul></ul><ul><ul><ul><li>DESIGN </li></ul></ul></ul><ul><ul><ul><li>TRADEMARK </li></ul></ul></ul>
  10. 10. <ul><li>LIMIT, AS MUCH AS POSSIBLE, THE SCOPE OF THE LICENSE </li></ul><ul><ul><li>NO ASSIGNMENT OF RIGHTS </li></ul></ul><ul><ul><li>ONLY NON-EXCLUSIVE LICENSES </li></ul></ul><ul><ul><li>LIMITED IN THEIR SCOPE TO THE SPECIFIC NEEDS AND INTERESTS OF THE LICENSEE (INTENDED BUSINESS GOAL) </li></ul></ul>
  11. 11. <ul><li>DRAFT A SOLID LICENSE AGREEMENT </li></ul><ul><ul><li>CONTENT </li></ul></ul><ul><ul><li>IN WRITTEN + SIGNED </li></ul></ul><ul><ul><li>IN MANY COUNTRIES: MUST BE REGISTERED WITH THE NATIONAL IP OFFICE IN ORDER TO BE OPPOSABLE TO THIRD PARTIES </li></ul></ul>
  12. 12. <ul><li>NEGOTIATE FAIR COMPENSATION </li></ul><ul><ul><li>FEE </li></ul></ul><ul><ul><li>ROYALTY </li></ul></ul>
  13. 13. <ul><li>LICENSING CONTRACT </li></ul><ul><ul><li>Parties: Who will be bound by it </li></ul></ul><ul><ul><li>Subject matter : What exactly is being licensed </li></ul></ul><ul><ul><li>Goods : Types of products/services the IP right will be used for </li></ul></ul><ul><ul><li>Targeted Use : </li></ul></ul><ul><ul><ul><li>manufacture and/or distribution of the goods </li></ul></ul></ul><ul><ul><ul><li>sale of those goods </li></ul></ul></ul><ul><ul><ul><li>use on corresponding packaging and advertising materials </li></ul></ul></ul><ul><ul><ul><li>use for advertising campaign, Internet </li></ul></ul></ul>
  14. 14. <ul><ul><li>TERRITORY </li></ul></ul><ul><ul><li>TERM </li></ul></ul><ul><ul><li>CONDITIONS AFTER TERMINATION </li></ul></ul>
  15. 15. <ul><ul><li>COMPENSATION </li></ul></ul><ul><ul><ul><li>ADVANCE PAYMENT (FLAT FEE); PERIODIC PAYMENTS (ROYALTIES); COMBINATION </li></ul></ul></ul><ul><ul><ul><li>BASIS OF CALCULATION OF ROYALTIES (SALES, HITS) </li></ul></ul></ul><ul><ul><ul><li>TIMING OF PAYMENT </li></ul></ul></ul><ul><ul><li>EXCLUSIVE OR NON-EXCLUSIVE? </li></ul></ul><ul><ul><li>SUB-LICENSES? </li></ul></ul><ul><ul><ul><li>IF ALLOWED  PRIOR AGREEMENT? </li></ul></ul></ul><ul><ul><li>MATERIALS TO BE PROVIDED TO THE LICENSEE </li></ul></ul><ul><ul><ul><li>E.G. MOULD OF SCULPTURE </li></ul></ul></ul>
  16. 16. <ul><ul><li>REQUIREMENTS AS TO THE USE OF THE WORK </li></ul></ul><ul><ul><li>REQUIREMENTS AS TO THE COMMERCIALIZATION OF THE PRODUCTS </li></ul></ul><ul><ul><li>REQUIREMENTS AS TO PUBLICITY AND PROMOTION </li></ul></ul>
  17. 17. <ul><ul><li>THIRD PARTY INFRINGEMENTS </li></ul></ul><ul><ul><li>INDEMNIFICATION CLAUSE </li></ul></ul><ul><ul><li>GENERAL CLAUSES </li></ul></ul>
  18. 18. Types of LICENSING <ul><li>Technology transfer </li></ul><ul><li>Trademark licensing </li></ul><ul><li>Copyright licensing </li></ul><ul><li>Franchising </li></ul>
  19. 19. TECHNOLOGY LICENSING <ul><li>May involve number of patents </li></ul><ul><li>May include different IP rights </li></ul>
  20. 20. CASE STUDY <ul><li>Croatian Pharmaceutical Co,PLIVA </li></ul><ul><li>Antibiotic “AZYTHROMYCIN” </li></ul><ul><li>PLIVA lacked the manufacturing capacity, capital to commercialise and expertise to commercialise the product. </li></ul><ul><li>PLIVA licensed the patent. </li></ul>
  21. 21. TRADEMARK LICENSING <ul><li>Trademarks Act 1999 </li></ul><ul><li>Permitted use </li></ul><ul><li>Registered user </li></ul><ul><li>Principle of Quality Control </li></ul><ul><li>Both registered and unregistered user should manufacture the goods only in accordance with specifications, formulae and standards of quality . </li></ul>
  22. 22. <ul><li>FRANCHISING </li></ul><ul><li>FRANCHISING IS A CONTRACTUAL ARRANGEMENT UNDER WHICH AN ENTREPRENEUR (FRANCHISOR), WHO HAS DEVELOPED A SYSTEM FOR CONDUCTING A PARTICULAR BUSINESS , ALLOWS OTHER ENTREPRENEURS (FRANCHISEES) TO USE THAT SYSTEM IN ACCORDANCE WITH PRESCRIPTIONS OF THE FRANCHISOR, IN EXCHANGE FOR A FEE . </li></ul>
  23. 23. <ul><ul><ul><li>FRANCHISOR : lends his trademark or trade name and a business system; </li></ul></ul></ul><ul><ul><ul><li>FRANCHISEE : pays a royalty and often an initial fee for the right to do business under the franchisor's name and system. </li></ul></ul></ul><ul><li>IP is central to franchising </li></ul><ul><ul><li>trademarks </li></ul></ul><ul><ul><li>trade names </li></ul></ul><ul><ul><li>industrials designs </li></ul></ul><ul><ul><li>trade secrets </li></ul></ul>
  24. 24. <ul><li>MCDONALDS </li></ul>
  25. 25. <ul><li>70% of McDonald's worldwide restaurant businesses are owned and operated by independent businessmen and women, the franchisees </li></ul><ul><li>Right to use the trademarks, signs, equipment, formulas and specifications for menu items, methods of operation, inventory control, marketing, etc. </li></ul>
  26. 26. <ul><li>9 months full-time training </li></ul><ul><li>Uniformity : standard branding, menus, design layouts, administration systems </li></ul><ul><li>Passion for enhancing and protecting the McDonald’s brand </li></ul><ul><li>Quality control tests </li></ul>
  27. 27. THANK YOU FOR YOUR ATTENTION! QUESTIONS?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×