Empowernetwork.com where to-find_linksDocument Transcript
Where to Find Linkshttp://www.empowernetwork.com/alslv62/blog/where- to- find- links/ December 10, 2012Where to Find LinksIn this lesson we take a look at Link Building Tips: Where To Find Links. We’ll take alook at some methods you can employ to get useful backlinks to your websites.# 1: Find out which sites are linking to your competitors’ websitesWe consider this the first (and most obvious) place to start – sites that are linking to yourcompetitors for a specific topic are quite probably going to be interested in linking to you as well –provided, of course, that your site is as good as your competitors’.Use Traffic Travis’s Backlink Checker tool on the t op-ranked sit es f or your keywords. See whois linking to them, and then contact these sites to see if they’re interested in recommending yoursite to their readers too. Perhaps the links come from directories, in which case you can submityour site as well. Perhaps the link isn’t free, and you have to sell out a little cash to get your sitelinked to. In any case, you know that these links are helping your competitors get the top rankedspots in the search engines, so chances are good that the links will help you too.# 2: Build or provide top-quality contentOne of the best and most effective ways of Where To Find Links from another website is tocreate some unique, high-quality content. Not only will you attract links naturally from other sites, italso makes it a lot easier to ask for a link if you can provide some sort of benefit for the othersite’s visitors.You might also try offering to write a unique article for the other website in return for a credit or alink. That way you’re offering them something valuable, and you get a valuable backlink. This kindof link is good because you’ll probably be one of just a few links on the page.# 3: Social Media Link BuildingThere are a lot of different social media sites on the internet these days. These sites are great forboth click-thru traffic and helping your search engine rankings. Some of our favourites are:There are many, many more of these sites out there. They don’t all work in the same way, but theycan all help.With Squidoo, for instance, you can build a page full of information on your chosen topic. Thesepages are typically well-received by the search engines. You can earn money directly off your lens,or use it to point to your main site.If you can create some interesting or timely content on your site and submit it to Digg, you mightfind yourself facing more traffic than you know how to handle when your site makes the frontpage.With 43things you can tap into targeted niche markets full of people who want to do or learnsomething. Start up a blog on this site and join in conversations with other people, then watch thetraffic begin to flow.
The key is to provide useful content to these places. Spamming social net working sites is usuallya pretty bad idea.One other tool we really like is Twit t er. Google loves Twitter as well, and if you set up a Twitterprofile and begin “twittering” (posting mini-blogs or status updates) then you’ll find the Googlebotcrawling all over it. Adding your link to your profile is great for getting your sites indexed in thesearch engines; additionally, updating Twitter will let followers know when you add new content toyour page – just Twitter it, and they will come! Be aware, though, that links in Twitter updates areautomatically made rel=nofollow, so they won’t themselves provide useful backlinks.# 4: Link building with blogs and f eed directoriesIt’s a really good idea to submit your site to all relevant RSS feed and blog directories. It is a greatway of getting more exposure.Popular directories include: Technorati Google Blog Search Bloglines# 5: Building content to get links (Link baiting)You could call this the “if you build it, they will come” method for building links. Simply create a goodsite with useful content, or an interesting tool, and people will naturally want to link to it.If this seems like hard work, think about the amount of time and money you’ll spend buying ortrading links. What if you could put that time and money into building a tool, and then got all yourlinks for free?Content that is created purely to attract links is often called “link bait”. Here’s a list of types of “linkbait” from Wikipedia: Inf ormat ional hooks – Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit. News hooks – Provide fresh information and garner citations and links as the news spreads. Humor hooks – Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be link bait. Evil hooks – Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it. Tool hooks – Create some sort of tool that is useful enough that people link to it. Widget s hooks – A badge or tool, that can be placed or embedded on other websites, with a link included.Don’t underestimate this method, it’s a very good way of Where To Find Links and gaining one-way back links.
# 6: Directory submissionsSubmitting your site to directories is an easy way of getting links. The links aren’t usually very goodquality, but it’s a good place to start.How to submit to directories:You can pay someone to submit your site to 100+ directories (manually) for as little as $15 if youuse a source such as Submit2Edge.com, or do it yourself with Directory Submitter Gold. Thissoftware drastically streamlines what can be a very tedious process, and we highly recommend it.The reason you need to do it manually (as opposed to using the automatic submission servicesand software that you’ll see around) is because most good directories won’t accept automaticsubmissions.What to write in your directory listings:Keep in mind that it’s the anchor text that matters for your search engine rankings, and thatdirectories will usually create the anchor text out of whatever you give as your website name ortitle. So if we wanted to add my SitStayFetch dog training website to a directory, we might submitthe following:Dog Training with SitStayFetchContains in depth information about how to train your dog including a free 6 part mini course,comprehensive ebook, videos, bonuses and an email based consultation.Directories often ask that you don’t just list a bunch of keywords as your title, since it’s notparticularly meaningful. In this example we’ve managed to work my “dog training” keyword into thetitle, but we’ve also included my product name so that it doesn’t look spammy.I recommend that you vary your directory submission anchor text a little to make it seem natural tothe search engines. we also recommend that you use your keywords in the title field as naturally asyou can — Don’t just stuff your titles with keywords!How much does it cost to submit to a directory?It varies. Some are free, some require a small payment, some require a large payment, and othersask that you include a reciprocal link. we don’t really recommend going with reciprocal linkingdirectories (you don’t get as much benefit as a one-way link, and if the directory engages inbehaviour the search engines deem to be “unseemly”, you might end up getting penalized byassociation), but some of the most valuable directories require payment and (if you can afford it)can be very good investments if you’re going after some particularly competitive search terms.Here are some of our favorites: Yahoo.com—$299/year, but many sites we submit to Yahoo end up getting top-3 results in Yahoo over time. Business.com—$199/year
ExactSeek.com—$12 you can get a top 10 listing. Dmoz.org (free) — DMOZ is in an open content directory project that organizes Website listings across the Internet. Its name derives form directory.mozilla.org, which was once its original URL. The directory is maintained by volunteer editors and serves directories of the leading search engines, including Google, Yahoo! Overture, Alexa and more who use its titles, descriptions and category metadata. Stpt.com—$99 submission, another good directory to be linked from.If this looks expensive, don’t worry — Where To Find Links with out cost, are the many freedirectories you can submit to as well. Even if you just stick with the free sites, you’ll still get a lot ofbacklinks. Often it isn’t really necessary to fork out for paid directory links when you’re going afterless competitive terms. (For instance, if we tried to tackle “dog training” head-on, it’s prettycompetitive. If we step sideways and go after “how to train a German Shepherd”, however, wewould find it much easier to rank highly.)# 7: Article Writing and SubmissionArticle sites like ezinearticles.com are another good place Where to Find Links. You can submityour own articles to these directories, with links either inside your article or at the bottom of thearticle in what’s called an “author box” or a “bio box”.Not only do you get one backlink then and there from the article directory itself, these sites arealso places where website owners come to find free content for their own sites. The websiteowners can take your article from the article site and publish it on their own site, so long as theykeep your bio box (and all its links) intact.This means that, by submitting one article to an article directory, you could end up gettinghundreds of backlinks when your article is picked up by other websites.IMPORTANT: Write quality articles!It’s important that you write relevant, good-quality articles for these directories. Firstly, the articlesite moderators might reject your article outright if it’s particularly poor. Secondly, otherwebmasters won’t use your article if it’s terrible, so you won’t get many backlinks. Thirdly, bycreating good, unique content, you give your article a chance for ranking highly in the searchengines. Yes that’s right: your article can be picked up by the search engines. You might even findthat it outranks your real site! This is great because people will click through to your site from thearticle, but only if they’re interested in what you have to say — another reason to write good,interesting articles!There are hundreds of article sites out there, so here are some of our favorites:We strongly recommend that you submit your articles to these article sites manually with a tool likeArticle Submitter (which also comes with hundreds of article sites pre-loaded, so you just have toplug in your article and go), or pay someone like Submit2Edge to submit them for you.Much like with directory submissions, automated software does not always work very well becausemany article directories block these tools. (Article Submitter isn’t an automated tool, it juststreamlines the process!)# 8: Local Link Opportunities
Submitting your site to any relevant local directories can provide valuable links and may help you torank higher in regional searches.For example, if your business is located in New Zealand, you should submit your site tohttp://www.nzs.co.nzOr if you are in the US, you might submit your site to your local Chambers of Commerce, or to theBetter Business Bureau.# 9: Link brokers and purchasing linksIt is possible to rent links from other websites, but be careful: Google is starting to clamp down onpeople caught buying links. The red flag is often raised when you rent a link for a period, and thenyour link disappears when you stop renting it.You might try this new angle on link purchasing: pay a blogger to write about your product orwebsite. This can be a great way to get relevant links. Sites like ReviewMe can arrange these dealsfor you.You may come across link brokers at forums.digitalpoint.com, or sites likewww.textlinkbrokers.com. Even if brokers don’t explicitly offer permanent one-way links, you canoften negotiate something.# 10: Forum and community linksInteracting in public forums and communities can be a great way to get links to your site. Manypeople engaging in forums and blogs will post links to their website in their footer or profile. Solong as you’re contributing to the community in a positive way, and not just spamming, these linksare usually well tolerated.Unfortunately these links aren’t the best for improving your search rankings. Many sites implement“nofollow” tags on their links, which effectively blocks the search engine spiders from counting thelink as a vote, or passing on PR. (Note that this is true for Google, but other search engines mightnot pay much attention to “nofollow” tags, so the links might still help your rankings in thosesearch engines.)The real benefit with forums and communities lies in getting targeted traffic actually clickingthrough on your links. If you’re a genuine contributor to the community, people will be interested inwhat else you have to say. You might find that this offers your business a bigger boost thanslogging away on your search engine optimization.# 11: Press releasesIf you have something very newsworthy going on on your website, then you may wish to considersubmitting a press release about it. If it gets picked up by major news organizations like cnn.com,this can be a very powerful source of links and visitors.# 12: Donations to charitySome charity websites have extremely high PR in Google, and many of them will give you a linkfrom their home page or another high PR page in exchange for a generous donation.
# 13: Social media and Web 2.0 linksIn short you can gain a large number of links from sites like www.squidoo.com, simply by setting upyour own presence there and linking back to your main site. As with most things, you need tocreate some good quality content for your Squidoo (or similar) site, but this can be a very powerfultactic since these sites are often highly regarded by the search engines.# 14: Private blog and article networksI really like this method of gaining high quality relevant links because you have the ability to accesssites and links that very few of your competitors will bother with.There are some good quality blog networks out there: Portal Feeder, for instance, has over 50blogs in its Blog Network. If you’re a Portal Feeder member you can write a relevant blog post andsubmit it to the appropriate blog(s) in their network. You can get some really good backlinks toyour site through these posts. It’s a particularly good way of getting deep links to your content.# 15: Blog/article networks that we recommend PLR Pro—A private label article site that also comes with a blog network. PortalFeeder—A site packed full of tools to help you gain higher search engine rankings. Article Underground—Another private label article site that comes with a great blog network. Linkvana Unique Article Wizard—we’ve only just recently started using this resource and it seems to be producing great benefits.Lesson SummaryIn this lesson we’ve taken a look at Where To Find Links and some of the top ways you can buildlinks to your websites, including: Find out which sites are linking to your competitors’ sites Build or provide top-quality content Social media link building Link building with blog feeds and directories Building content to get links (Link baiting) Directory submissions Article writing and submission Local Link opportunities Link broker and purchasing links Forum and community links Press releases
Donations to charity Social media and Web 2.0 links Private blog and article networks Our recommended blog/article networksTo Your SEO Success,Al SilvaAbout The Author: alslv62