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    Empowernetwork.com top 6-on_page_seo_factors Empowernetwork.com top 6-on_page_seo_factors Document Transcript

    • Top 6 On-Page SEO Factorshttp://www.empowernetwork.com/alslv62/blog/top- 6- on- page- seo- factors/ December 10, 2012Top 6 On-Page SEO FactorsIn this lesson we take a look at the Top 6 On-Page SEO Factors to boost your site inthe search engine rankings!#1. Use high-quality, original content“Original” means at least 25% different from any other content, and preferably 50% different – anyless and you risk having your content picked up as “duplicate content” and virtually excluded fromsearch engine results because of this.High-quality content will keep visitors on your website for longer. Several search engines (notablyGoogle) pay attention to this, and your page earns kudos for being so evidently interesting.#2. Insert your keyword into the first 50 wordsWhen indexing your site most search engines focus on the first part of your page, so it’simportant that this section is particularly relevant. For this reason it’s essential that you insert yourmain keyword phrase into the first 50 words of your article.#3. Have a keyword density of at least 1%As we’ve mentioned, keyword densit y is no longer as big of a factor evaluated by Search Engines– as they’ve gotten smarter, they tend to look more at the content as a whole, rather thanspecific matches for keywords when people search. This means that you should spend more ofyour time focusing on producing quality content, and less on targeting a specific keyword.That said, we still recommend you should still try and achieve a keyword density range of between1% and 4%. Going any higher than this will make you look like a scammer and you’ll end up beingpenalized. However, you should easily (and inadvertently) reach these targets if you just write yourcontent naturally.The easiest way to analyze the keyword density of any page is to use the Page Analysis tool inTraf f ic Travis.Top 6 On-Page SEO Factors#4. Word your title tags carefullyTitle tags display the title of your page. This text shows up as the clickable heading of your searchengine listing and at the top of the browser window. It’s crucial that your title tags give the searchengines a very clear message about the subject of your page, so they should contain thekeywords that you want to optimize for.Example 1: If your article is about weight loss, then the page title might be “How to Lose Weight”or “Weight Loss Secrets.”
    • Example 2: If you want to optimize your page on how to play the piano, you can just simply call it“How to Play the Piano.”It sounds so obvious, but you’d be surprised how many pages have title tags such as “New Page”or “Page 1.” – don’t make the same mistake.#5. Include your keywords in your internal linksThe search engines use the words in your text link or anchor text as a factor in determining thenature of the page you are linking to; this means that they assume a link with the text “Dogtraining” is probably a link to a site about dog training.You can leverage this concept to give your own pages a boost.Have you seen sites where you need to click the “Home” or “Homepage” link to get back to thehome page? Unfortunately these site owners are unaware that by doing this, they are optimizingtheir page for “home” instead of their keyword! We recommend that, rather than simply namingyour internal link ‘Home’, you should name it “Weight Loss home” or “How to Play the Piano home”– this ensures that you improve the optimization of your main keyword.We recommend you apply a similar concept to as many of your site pages as possible, and west rongly recommend against using “click here” or “page 2″ when linking against internal pages,unless you are trying to rank well for those keywords!#6. Use H1 tags and use them wellH1 tags are similar to newspaper headlines. They are the first things that the search engines lookat when indexing your page and ideally, they will give a good indication of what your page is allabout. If your H1 tags contain your keywords, then your page will be seen as more relevant.Unfortunately, many people don’t use H1 tags because the default style is a huge font that’s notvery pleasing to the eye! However, it’s not too difficult to use CSS to alter the style of these tagsand it’s well worth the effort.Lesson SummaryIn this lesson we’ve looked at our recommended Top 6 On-Page SEO Factors that you canimprove to boost your search engine rankings. These include: Using high-quality, original content Ensuring your keyword is in the first 50 words of your main content Having a keyword density of ~1% Word your title tags carefully Include your keyword in your anchor text Use H1 tags (and use them well)To Your SEO Success,Al Silva
    • About The Author: alslv62