Marketing Ideas – Working with Facebookhttp://www.empowernetwork.com/alslv62/blog/marketing- ideas- working- with- facebook/ December 10, 2012Marketing Ideas – Working with FacebookFacebook is one of the biggest social networking sites out there, and receives ahuge amount of traffic. Here’s some important tips for getting the most out of it all.Getting The Most Out Of Facebook Massive TrafficFacebook is a social marketing network that puts you in touch with millions of individuals aroundthe world — and that makes it a very powerful marketing tool.Everyone’s heard the saying: “It’s not what you know, it’s who you know”. That expressionepitomises the rationale behind Facebook.One of the advantages of using Facebook for Affiliate Marketing is its ability to give you a hugeamount of traffic in a relatively short period of time. If you take a look at alexa.com, you’ll see thatFacebook is right up there with the likes of Youtube, MySpace and Google.com. We’re talkingserious traffic here.The great thing about advertising on Facebook is that not many people are doing it yet, so thecosts are very low, even though the targeting ability is very good.Facebook allows you to target groups of people very specifically by age group, country andrelationship status.According to CEO and Facebook founder Mark Zuckerberg, Facebook ads are a platform forbusinesses to use targeted advertising and connect very precisely with the audience they want.The key to this ad platform is total user control, meaning users decide if they want to endorse or“evangelize” a brand to their family and friends.Facebook ads come in two forms: 1. User-init iat ed brand recommendat ions — whenever people visit a Facebook page, they can announce their engagement to a certain brand by writing on the brand’s wall or becoming a fan. The philosophy behind this type of advertising is that people will most likely consider a brand that is recommended by their family or friends. 2. Paid advert ising — Facebook permits advertisers to attach an ad message to user notifications. To direct their ads, advertisers can choose to target the traits that users volunteer on their profiles, such as activities, interests, political leanings and age.What can Facebook do for you? Simplicit y — it’s quick and easy to create a Social Ad in Facebook. Just write your creative ad text, tell Facebook who you want to reach, and decide where you want the traffic to be driven. Reach t he right audience — when you create a Social Ad in Facebook, you can target it precisely to your chosen audience, instead of just creating a general ad and hoping it might reach the right customers.
Advanced t arget ing — Facebook lets you target your audience by interests, location, gender and age. Top of mind awareness — Facebook Social Ads give your business the opportunity to become of people’s daily conversations. Trust ed ref errals — Associating your ads with friend-to-friend interaction allows you to take advantage of powerful word of mouth and referrals. Cont ent int egrat ion — Facebook allows relevant content to appear on the surface.Here is an example of one of Mark Ling’s live Facebook ads:We use this advertisement to target women above the age of 30 who aresingle and live in the United States. The fact that you can target peopledemographically is a huge advantage of Facebook advertising.How to create a Facebook advertisement1. You can eit her creat e your own Facebook page or promot e yourexist ing separat e web page. To create your Facebook page, you shouldfill in your business category and name of business, then click create page:2. A new item will show up in the applications list (upper left) called the pagemanager. Click on it and it will open another page that gets you startedcreating your ad.3. You will notice a button called“Creat e Target ed Ad” at thebottom of the page. If you selectit, you can create an ad to drivepeople to your new Facebookpage.4. Alternatively, you can click on“I have a web page I want t oadvert ise” and then type in theURL of your web page or yourlanding page:5. Click Continue and you will betaken to the next tab “ChooseAudience.” This is where you canchoose your audience’sdemographics — their age,gender, civil status, educationstatus, and so on. It’s alsohelpful to put in some specifickeywords here to match yourmarket.6. The next step is to creat eyour ad. Read over the
“Facebook guidelines for adcopy” to make sure you arecomplying with their rules. Then,just fill out your ad title and body.You can even upload a photo.At this point, you can also selectthe option ‘social actions relatingto your ad’. What this means isthat, if you are a member of aFacebook group or you own anapplication, then Facebook willbe able to enhance your ad byassociating it with the actions ofthose groups. However, you mayonly choose the sources that arerelevant to the ad you’recreating.7. Now it’s time to figure out yourbudget. There are two options:payment per view/cost-per-impression (CPM) or payment perclick. Cost per impression is agood idea if you’re just trying tospread awareness, as it’s lessexpensive overall. Bear in mindthough that just because peopleare loading up a page, it doesn’tnecessarily mean they want topurchase your product or service.On the other hand, if you usepayment per click (or cost-per-click), then you only pay whenusers click your ads.At this point you even have theoption of selecting the periodwhen you want your ads to run.You can either run themcontinuously upon approval(Facebook will check all adsbefore showing them), or onlyrun on specified dates.8. The final step is to review yourad and pay by filling in your creditcard details and clicking PlaceOrder.Marketing Tips
Before you can startadvertising you need to joinFacebook and set up yourown personal profile. Wesuggest you create yourpersonal page beforecreating your business one.Invite your friends,colleagues, and potentialclients to be your friend.Set up a Business Page andstart targeted marketing. Besure to choose thedemographic of yourmarket and enter yourkeywords with care.Make sure your ad isspecific and points to alanding page or website.Join Facebook groups thatreflect your business oraudience’s interests. Youcan comment on theirprofiles or send e-mails.The sheer range of groupsavailable on Facebook issurprising!Set up Events for yourfuture teleseminars andclasses.Strategically update yourstatus at least once ortwice a day. This showsthat you’re an activeFacebook member and itpushes more informationout into your friends’ feeds.This works especially well ifyou link your Facebookprofile to your website andwithin your newsletter.Whenever you update yourwebsite or want to promotean affiliate product, simplypost it as a status update.
Many people login to Facebook daily, so this is another good way of increasing your exposure. However, you do need to make sure that your updates are restricted to one niche subject. Comment on your friends’ videos, photos, and posted items. Add value to your friends by being a thought leader and posting links to relevant events, blog posts, and news stories. The other day I received an event invitation via Facebook from internet marketer Mark Joyner and it made me think: if you encourage people to add you as a friend to Facebook and then invite them to a teleseminar interview with the owner of a product you are promoting (teleseminars convert like crazy when done well) you can make a lot of sales. People might miss your email due to spam filters, but promoting a seminar event through Facebook means they’ll almost definitely receive your invitation!That’s it for this lesson on Facebook advertising. We highly recommend you jump in on it as soonas you can and take advantage of this targeted and low-cost way of reaching a very largeaudience.To Your Marketing Success,Al Silva