KP PharmaceuticalsManufactures and distributerPresented by: Al Saud Razzaq
IntroductionKP pharmaceuticals is working near about 5 years in Okara city , it is a registered manufactures ,but mostly products they outsourced and also distributer of national level in Pakistan.
Target market•Whole seller and distributer of Pakistan•Local market promotion of Okara• Around tehils of Okara city
It Deals with national level distributer and whole seller.They have Monopoly products in Okara, Companies that deals With KP In Okara city cannotdeals with other in Okara.KP have licensed to produce their own products .KP have larger target market area rather than others, it covers whole Pakistan
WeaknessesMostly products they outsourced and not manufacture personallyLow capital and lack of infrastructureThey can promote their products personally in overall pakistan
They have the opportunity to promote their products in overall Pakistanthrough sales persons and enhance their profit.They can reduces their costs if they manufactures themselves.
ThreatsEase of entrance of rivalsCompetitors can snatch the others distribution contacts of companies with high bidBad customers/ bad debts Enhancing competition with the passage of time