CBI & the Institute of Practitioners in
Advertising
June 2010
Introducing the CBI
Richard Lambert
director-general
Helen Alexander
president
 240,000 businesses
 150 trade associatio...
CBI – the voice of business
Active on all policy issues impacting on business
Areas of
policy
influence
Promoting
flexible...
CBI & creative industries
Creative industries : a powerhouse of the UK economy
Member want us to be a significant business...
CBI & the IPA
Working together to champion your sector
IPA & new CBI creative industries campaign & forum:
1. Championing ...
Strategy to
recognise the
cultural and
economic
importance of
creative industries
Domestic and
international
regulatory
en...
The CBI creative industries campaign…
A CBI blueprint
specifically for the
creative industries
Policy briefs to support
an...
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
CBI membership: the next twelve months
The CBI has an indicative plan of a...
CBI projects
Future
Shape of
Business
UK as a
place to
invest
Higher
Education
& Skills
Climate
Change
projects
Business
R...
Thank you
Any questions?
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CBI & the Institute of Practitioners in Advertising - Jun 2010

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CBI & the Institute of Practitioners in Advertising - Jun 2010

  1. 1. CBI & the Institute of Practitioners in Advertising June 2010
  2. 2. Introducing the CBI Richard Lambert director-general Helen Alexander president  240,000 businesses  150 trade associations  13 regional offices  4 international offices
  3. 3. CBI – the voice of business Active on all policy issues impacting on business Areas of policy influence Promoting flexible labour markets Enhancing the UK’s economic and tax environment Doing business in overseas markets Driving innovation and productivity Balancing climate change with energy needs Tackling business regulation Delivering effective public services
  4. 4. CBI & creative industries Creative industries : a powerhouse of the UK economy Member want us to be a significant business voice and policy influence to overcome these challenges: the CBI has the business insight and influence to achieve thi We want to work with the sectors to work out policy solutions Structural change driven by digitalisation & the economic downturn : significant challenges
  5. 5. CBI & the IPA Working together to champion your sector IPA & new CBI creative industries campaign & forum: 1. Championing the value of intangibles 2. Providing solutions to immediately pressing issues e.g. online privacy/ behavioral targeting 1. Promoting the sector’s global potential Working together to strengthen the business and sector voice
  6. 6. Strategy to recognise the cultural and economic importance of creative industries Domestic and international regulatory environment, particularly competition policy International tax competitiveness and to encourage entrepreneurs Employment legislation and supply of skills to meet future needs Access to finance for investment Infrastructure to support digital business models Exploiting IP in an online environment and protecting copyright Working together to champion the creative industries CBI & the IPA Structural change driven by digitalisation Blurring product boundaries Borderless geography Multiple channels to market Changing business models Cyclical impact of economic downturn Reduced access to finance Reduced advertising spend Internal cost pressures Sector Challenges Policy Solutions Reduced consumer spend New skills needed
  7. 7. The CBI creative industries campaign… A CBI blueprint specifically for the creative industries Policy briefs to support and drive the lobbying campaign Regular email updates on CBI lobbying activity and successes Regular political engagement All supported by launch events and forums
  8. 8. May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr CBI membership: the next twelve months The CBI has an indicative plan of activities for the next year to support the creative industries lobbying campaign Creative industry skill needs: CBI recommendations Event with skills minister and skills council Competition policy & creative industries Publish CBI brief Event with OFT Access to finance in the creative industries: CBI regional events with creative companies, VC funds and banks Development, publication and launch key policy briefs to support lobbying activity A competitive tax framework for creative industries – CBI brief and roundtable with HM Treasury Creative industries blueprint launched ….and regular ongoing political engagement and access to regional/international business CBI contacts….
  9. 9. CBI projects Future Shape of Business UK as a place to invest Higher Education & Skills Climate Change projects Business Reputation & Trust Industrial policy – a rebalance d economy Working with us to help shape the right future for your sector IPA - participating in CBI project work
  10. 10. Thank you Any questions?

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