2013 thailand mobile market information

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Short information regarding the Thai Mobile Market 2013 including Subscriber growth, Penetration growth, ARPU, Churn, Thai user data consumption and more.

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2013 thailand mobile market information

  1. 1. www.yozzo.com Thailand Mobile Market information 2013 Version 1.00 | 5. July 2013
  2. 2. Thailand Demographic Source: Worldbank | Gini Population: 67,373,000 (est. 2012) Growth rate: 1.4% Capitol: Bangkok: 9,300,000 (est. 2012) Urban: 31% Rural: 69% Gini Index: Although Bangkok and its surrounding areas play a dominant role in the economy; the Gini Index shows that Thailand has a relatively equal income distribution, greater than that of Malaysia or the Philippines and slightly less than Singapore’s.
  3. 3. Year Total Post-Paid Pre-Paid Subscribers Growth Subscribers Growth Subscribers Growth 2008 61,837,164 N/A 6,481,372 N/A 55,355,792 N/A 2009 65,952,313 6.7% 7,050,943 8.8% 58,901,370 6.4% 2010 71,726,300 8.8% 7,256,473 2.9% 64,469,827 9.5% 2011 77,449,466 8.0% 7,938,934 9.4% 69,510,532 7.8% 2012 84,001,947 8.5% 9,782,683 23.2% 74,219,264 6.8% 2013 87,445,730 4.1% 10,937,063 11.8% 76,508,667 3.1% Thailand’s Mobile Subscriber Growth: 2008 - Q1 2013 Source: NBTC, Thailand, June 25, 2013
  4. 4. 2008 2009 2010 2011 2012 2013 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000 100,000,000 Post-Paid Pre-Paid Total Thailand’s Mobile Subscriber Growth table: 2008 - Q1 2013 Source: NBTC, Thailand, June 25, 2013
  5. 5. Year Total Post-Paid Pre-Paid 2008 93.01% 9.75% 83.26% 2009 98.58% 10.54% 88.04% 2010 106.56% 10.78% 95.78% 2011 114.58% 11.74% 102.83% 2012 123.69% 14.41% 109.29% Q1/2013 128.77% 16.10% 112.66% Thailand’s Mobile Penetration: 2008 - Q1 2013 Source: NBTC, Thailand, June 25, 2013
  6. 6. 67.2% 65.2% 64.2% 63.3% 19.0% 20.8% 22.5% 24.0% 13.6% 14.0% 13.3% 12.7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q4 2011 Q1 2012 Q2 2012 Q3 2012 Voice Non-Voice Other Mobile Service Usage: Q4 2011 – Q3 2012 Source: NBTC, Thailand
  7. 7. 42,85% 28,71% 27,09% 0,90% 0,45% Mobile Operator Market Shares: Q1 2013 Source: ITU | NBTC | Yozzo.com | National Statistical Office of Thailand
  8. 8. AIS Highlights from Q4 2012 Source: AIS Q4 2012 Postpaid Prepaid Total Subscribers 3,683,300 32,060,400 35,743,700 Net additions 137,000 282,800 419,800 Churn 1.5% 4.3% 4.0% ARPU 682 THB 219 THB *267 THB MOU 538 330 351
  9. 9. DTAC Highlights from Q1 2013 Source: dtac Q1 2013 Postpaid Prepaid Total Q1 2013 3,021,714 23,586,844 26,608,558 Net Additions 205,762 84,537 290,299 ARPU in THB 727 201 258
  10. 10. Blended ARPU (average revenue per user) Source: ITU | NBTC | National Statistical Office of Thailand 207 THB (~$7.13)
  11. 11. 60 percent of Thai internet users use a mobile device to access the web Only 6 million of the 22 million Thai households own computers Mobile Internet usage in Thailand Source: Yozzo.com | National Statistical Office of Thailand
  12. 12. Time spent on the internet via mobile phones accounted for 49 percent of all media use, edging out time spent watching TV at 36 percent 49% 36% Mobile Internet usage in Thailand – Media Source: Nielsen Thailand Study 2013
  13. 13. 72% of Thailand’s mobile users are below the age of 24 72% 28% Below the age of 24-years Above the age of 24-years Thailand’s Mobile users age pattern Source: Yozzo.com | National Statistical Office of Thailand
  14. 14. 1011010101101 0101101111011 10011011011000 Average mobile data consumption in Thailand is 2 GB per/month for mobile video users Thailand’s Mobile users consumption Source: International Telecommunication Union (ITU) 2GB
  15. 15. Over 2.87 million smartphones sold in the first four months of 2013 Mobile Devices Source: GfK Thailand 2.87 million
  16. 16. Yozzo is a experienced Telecom Consulting firm, specializing in Information and Communications Technology (ICT). What we do We assist public and private sector clients in their decision making through market insights, experience and technical skills. Our clients includes: Governments, Telecom Regulators, Telecom operators, MVNO’s, Mobile device manufacturers, Retailers, Software & Service providers, Media and Broadcasting companies. How we do it We approach consultancy engagements from a commercial perspective, with the aim of adding significant value to your business by identifying and pursuing: growth opportunities, create products, services, and businesses that improve the efficiency, productivity, and profitability of your business. About the author
  17. 17. www.yozzo.com Thank you!You can download this presentation at www.yozzo.com

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