MOH Social networks evaluation• In social media a luxury brand or government organisations before start a social media presence you must ask why social media platforms for us ? what is our Value proposition ? why should people like / follow us ?• For MOH you can easily guess they have no social media strategy• The mixing of social media channels between Facebook, Twitter and YouTube extremely passive .
MOH Social networks evaluation• The dialogue must focused on listen /educate and engage strategy• The linkage between twitter and Facebook drop the engagement into zero percent• People must know that MOH is here to help them and answer their questions daily• Pictures and content must focused in how to be healthy and reflect positive image for healthcare sector• Encourage audience to share their story on MOH social sites.
How to Start ? Accordingly we need to start a strategic plan include :• Social media communication plan• Social media policy plan• Social media crisis plan
Facebook Recommendations• Use vital pictures for the Facebook cover• Show MOH website on the about section top of Facebook page• Integrate Facebook`s Like button into MOH website , products ..etc• Start a tab about ( your opinion is matter )• Create a clear content strategy• Link pinterest.com to the Facebook• Develop a plan to respond to negative comments publicly
Twitter Recommendations• Use twitter as focused approach tool• Start more than one account with one mission e.g. @HOW2HELP where followers find answers for their questions• The official account @SAUDIMOH tweets focused on news events etc..• Create one hashtag and use it frequently e.g.
Pinterest Recommendations• Start Pinterest.com account where you can use it as multi –purpose platform• Create infographics boards• Share MOH projects ,healthy recipe and tips pictures• Link YouTube videos to Pintrest
YouTube Recommendations• Create online video cartoon show for 15- 30 seconds• Use YouTube for awareness campaigns with famous Saudi personalities• Show the cartoon personality and videos between YouTube , Facebook and Pinterest• Answer people`s comments and questions on YouTube
Online communityCreate online community for MOH cases and project allowing people to tell stories to others they know, where people can make their decisions based on friends and families experience : http://www.patientslikeme.com http://www.whatnext.com
Case StudyAmerican Diabetes Association and American Cancer Society uses Social media in powerful way with clear strategy , authentic content and open policy across all social network channels :https://www.facebook.com/AmericanDiabetesAsso ciationhttps://www.facebook.com/AmericanCancerSociety