Product Map

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Product Map

  1. 1. Data as the new platform Basic Analytics Joanne Sue Children Community DC (friends, work, neighbors, etc.) Retailer CPG company Gov’t Insurance Company Fishbowl Legend: Existing Opportunities Business Model Extension opportunities Possible threats/opportunities Real time Insurance premiums Educational Institution
  2. 2. (PERCEIVED) EMPOWERMENT FISHBOWL PERSONAL DC* PUBLIC DC* ENABLER COMMUNITY DC* REGULATION SOCIAL NETWORKS SEARCH KNOWLEDGE WIKIPEDIA TRUST SHARING HAVING CHOICE TRANSPARENCY RELATIONSHIPS (A)LIVE TARGETTING ANALYTICS SEMANTICS TAGGING DATA AS CURRENCY DATA MARKETPLACE TRENDS.me REAL TIME INSURANCE PREMIUMS PULLED DATA DATA CENTER SELF ACTUALIZATION CONTROL AUGMENTED REALITY SMARTER PLANET LESS WASTE ALWAYS ON PERSONAL BRAND UBIQUITOUS TWITTER SELF CORRECTING WEB 3.0 TRADE OFFS/UP ON MY TERMS OMBELICO DEL MONDO ON DEMAND 3G DATA WARS WISDOM OF THE CROWDS MATCH MAKING RECRUITING CUSTOMER IS THE PRODUCT AVATAR ORACLE OUTSOURCING VOYEURISM FIND MARKET OF 1 Twine.com *Digital Context THERAPIST PERSONALIZED MOM & PAP STORE TREATMENT
  3. 3. Value Proposition “ Trust that you don’t need to waste time searching as the things/people you are looking for will find you” “ Pay the price as if you were a market of one” “ Know your customers like a mom and pap would” Fishbowl Business Model Canvas <ul><li>Customers </li></ul><ul><li>Retail level </li></ul><ul><li>“ on-the-go” ppl </li></ul><ul><li>lethargic shoppers </li></ul><ul><li>value shoppers </li></ul><ul><li>large families / volume shoppers </li></ul><ul><li>Commercial level </li></ul><ul><li>CPG </li></ul><ul><li>Insurance Co. </li></ul><ul><li>Product Designers </li></ul><ul><li>Healthcare industry </li></ul><ul><li>Electronics / Appliances mfrs </li></ul><ul><li>Governments </li></ul><ul><li>Educational institutions </li></ul><ul><li>Big box stores wanting to move product quickly </li></ul><ul><li>Relationship Mgmt </li></ul><ul><li>Unique Database </li></ul><ul><li>Customized kits </li></ul><ul><li>Software / hardware service and support </li></ul><ul><li>Distribution Channels </li></ul><ul><li>partnership network (CPG, Insurance) </li></ul><ul><li>mobile carrier (Sprint) </li></ul><ul><li>own store </li></ul><ul><li>social networking </li></ul><ul><li>online purchases / virtual store </li></ul><ul><li>Revenue Flow </li></ul><ul><li>Subscriptions </li></ul><ul><li>Selling data </li></ul><ul><li>Selling platform to value add developers (dating, match-making, recruiting) </li></ul><ul><li>Consulting services in analytics </li></ul><ul><li>hardware </li></ul><ul><li>Key Activities </li></ul><ul><li>Software / hardware development </li></ul><ul><li>Analytics </li></ul><ul><li>Semantic search </li></ul><ul><li>User relationships </li></ul><ul><li>Data security </li></ul><ul><li>Transparency </li></ul><ul><li>Seamless transactions </li></ul><ul><li>User “controlled” data upload </li></ul><ul><li>Partnership </li></ul><ul><li>Fishbowl platform extension developers </li></ul><ul><li>Banks </li></ul><ul><li>Oracle </li></ul><ul><li>Google </li></ul><ul><li>Anti-virus / Mal-ware / Anti-spam </li></ul><ul><li>Key Resources </li></ul><ul><li>Software </li></ul><ul><li>Data center </li></ul><ul><li>Data Analysis </li></ul><ul><li>User Trust Builders </li></ul><ul><li>Backup System </li></ul><ul><li>Smart tags </li></ul><ul><li>Cost Structure </li></ul><ul><li>Network </li></ul><ul><li>Software development </li></ul><ul><li>Infrastructure </li></ul><ul><li>Marketing </li></ul>Results The “thoughtless” shopping /production experience

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