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enClair - Phase 1 Discovery Report (Project Elba)
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enClair - Phase 1 Discovery Report (Project Elba)

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IFBD Term Project Phase 1

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    enClair - Phase 1 Discovery Report (Project Elba) enClair - Phase 1 Discovery Report (Project Elba) Document Transcript

    • Project Elba: Discovery Phase 0
    • Project Elba: Discovery Phase 1 Who’s the consumer? I think it’s me or is it you? More money, bigger TV. More money, bigger house. More money, but I don’t have time to watch TV and I am rarely at home. Honey, I promise I won’t miss little Billy’s softball game, I saved the date in my Blackberry...Sorry honey I got stuck at the office. What is work? What is play? How can I be “me” and be in two places at once? What is this work-life balance that we are all seeking? In the past century, we have defined and redefined work. Man was once the sole bread winner who took pride in bringing home the prized killing – money. Then both man and woman joined the work force and it was about work-family balance. We have learned to squeeze out every opportunity for efficiency and continuously create / use products that promise to boost productivity so that we will have more time doing things that are important to us. But just think about life after the email was created. We work longer hours and do less productive work. We are asked to do more with less. [Source: Kelly Services, Kelly Services says technology drives how we work and where we work, June 24, 2009]
    • Project Elba: Discovery Phase 2 With advancements in medicine we have been able to increase our life expectancy dramatically and therefore the motivation behind prolonged life balance and happiness has never been more important. What is the truth behind the man, the woman, the workaholic? John Williams grew up in the slums of New York and his mother worked two jobs to give him the same opportunities as the other kids. He dreamed of the big leagues and imagined what it would be like to be the other kid. “Mama, I promise that when I get rich I will move you to a big house where you will never have to work again”. Joyce Carmichael grew up in a family of boys. Her father was an old school Texan who managed to muscle his way to become a well known politician. Throughout her life, she was told that women should be in the kitchen and take care of the children. Joyce thought differently though – she wanted to prove her father wrong. Billy James has always been an interesting character. He never believed in conforming to the norms of society. As a kid, his parents said that he could be anything he wanted. Now he works for Google. Growing up in North America, we were taught to work hard and look forward to retirement. What if we work hard and never reach the promised land of retirement? Where we have all the time in the world to enjoy what we truly love to do. Why should we leave all the great life experiences to the last 20 years of our life; at a time when we are old and brittle?
    • Project Elba: Discovery Phase 3 MAKE MONEY BEING ME EXPERIENCE DESIGN LIVING LIFE WORKING FROM HOME HEALTHLY LIVING AUTONOMY TECHNOLOGY KNOWLEDGE MINIMALISTIC MOBILE OFFICE ME EFFICIENCY FAMILY TRUE HAPPINESS BARTER TRADE CREATION SELF EXPRESSION PROTECTOR LOVE SAFETY CARING SURVIVAL CONNECTION WATER RESOURCEFUL SELF REALIZATION TEACH PROVIDER FOOD (WO)MAN SECURITY PLASTIC AUTOMOBILE MONEY SERVICES AUGMENTED REALITY VIDEO GAMES HAMMER WEAPONS FRENCH FRIES & SKYPE MARKET HAMBURGERS MUSIC EDUCATION FIRE MANUFACTURING 3D TV SPORT GOOGLE TELEPHONE TRAVEL ELECTRICITY TIME WORKSNUG VOIP FACEBOOK CORPORATION COMPUTER AIRPLANE LAPTOP EMAIL WIRELESS TECH WWW We have multitasked our way to an ADD epidemic I can use instant messaging on my Blackberry while receiving Tweets from my followers who I have just added to Facebook. Do you enter every event on a calendar and then manage it with a to-do list? Do you forget your loved one’s birthdays? These are just a few of the ADD related symptoms that are a product of your work environment and the endless battle for efficiency. In the late 1990s and early 2000s, one sensed a kind of exuberance about the possibilities of multitasking. Advertisements for new electronic gadgets—particularly the first generation of handheld digital devices—celebrated the notion of using technology to accomplish several things at once. The word multitasking began appearing in the “skills” sections of résumés, as office workers restyled themselves as high- tech, high-performing team players [Christine Rosen, The Myth of Multitasking, 2008]. Dr. Edward Hallowell, a Massachusetts-based psychiatrist who specializes in the treatment of attention deficit/hyperactivity disorder calls multitasking a “mythical activity in which people believe they can perform two or more tasks simultaneously.” In a 2005 article, he described a new condition, “Attention Deficit Trait,”
    • Project Elba: Discovery Phase 4 which he claims is rampant in the business world has the hallmark symptoms that mimic those of ADD [Christine Rosen, The Myth of Multitasking, 2008]. The picture that emerges of these pubescent multitasking mavens is of a generation of great technical facility and intelligence but of extreme impatience, unsatisfied with slowness and uncomfortable with silence. [Christine Rosen, The Myth of Multitasking, 2008]. “I noticed that the more things I could do with ease on my computer, the harder it was to focus on any one activity. My natural inclination to jump from one thing to another prematurely was now aided and abetted by technology—the very thing that was supposed to be helping me. Then, after the PDA and cell phone became a part of my daily life, I found myself, like millions of others, faced with even more interruptions, and it became increasingly difficult to concentrate. The technological advances that once seemed so liberating had become oppressive.” [Bruce Weinstein, PhD, The Ethics of Multitasking, BusinessWeek, September 2009] The tides are changing... Turnover is a major issue for many businesses because of the costs of hiring and training new personnel, as well as the costs of not having departed employees working toward organisational goals [Boles et al, 2001]. Working longer hours and the stress associated with tight deadlines, increased responsibility, or not seeing your family can be seen as a key driver. [Source: Kelly Services, Kelly Services says technology drives how we work and where we work, June 24, 2009] Overworking not only affects your mental state but also married life. In a time when divorce is as common as university degrees work-life balance has never been more important. The table below extracted from Yamaguchi Kazuo’s research suggests that the greatest influences on marital satisfaction relate to shared experiences and time spent together.
    • Project Elba: Discovery Phase 5 Environments that support employees’ work-life balance have been found to improve organisational commitment – defined as a belief in and acceptance of organisational goals and values, a willingness to exert effort toward these goals and a desire to maintain organisational membership [20:20 Series | The Case for Work/Life Balance: Closing the Gap Between Policy and Practice]. However, the line between work and life are beginning to blur. Our coworkers have become our friends on Facebook and you boss enjoyed the video you posted on YouTube of your trip in Europe. Employers are beginning to realize the importance of corporate culture and retaining talent. The efficient robots of the work force are beginning to express who they are. Imagine if you could do your laundry at work. Imagine if you could gain inspiration for a new project in your kid’s playroom. Job satisfaction is a thing of the past. It is now life satisfaction. The solution to this information overload age is to understand how technology should help us The advancements in technology were meant to help us become more efficient leaving more time to do more rather than to become workaholics. The “more” is up to us and depends on what our true desires and aspirations are. The opportunistic corporate world has taken advantage of technology by leading us to believe that being connected means being available to work.
    • Project Elba: Discovery Phase 6 VIRTUAL LIFE (VANILA SKY?” SURROGATES VIRTUAL REALITY REALTIME BEHAVIOR OFFICE HEALTH SUGGESTIONS AWARENESS EXPERIENCE LIFE OF ANOTHER PERSON CENTRALIZED INTELLIGENCE PERSONALIZED REMOTE ADVERTISEMENT SURGERY INFORMATION AT PORTABLE PERSONAL FINGERTIPS WEB PILOTLESS REALTIME MILITARY ACCESS WORKING ARGUMENTED FROM HOME REALITY WORKING FROM BLURRING DISTANCE ANYWHERE WITH MASS COMMUNICATION MEDIA CONVIENCE EFFICIENCY ONLINE VIRTUAL COMMUNITY SCHOOL SMART HIGHER COMFORT SEARCHES “SIMILATED ME” VIRTUAL PRODUCTIVITY ONLINE MARKETPLACE DIARIES TECH MEMORY TRANSFER SATELLITES APPLIANCES BLOGS AVATOR FACEBOOK ` COMPUTER AUTOMOBILES WEB 2.0 MATRIX TELEPHONE PREDEICTIVE WIKIPEDIA SMART NANO ANALYSIS PHONES MACHINES INTERNET 3D TV ARTIFICIALLY INTERLLIGENT HUMANOIDS REALTIME HEALTH WEB 3.0 IPAD INDICATORS CLOUD MEASUREMENT MICRO-MRI Instead of leading a battle against the working world, what if we could change the definition of work? What if work, play, and consumption all happened in the same place and your life experiences are not limited by the four walls that surround you? Yesterday, the hype was about artificial intelligence. Today, the world is moving towards technology that change the way you experience your world, learning about you through your eyes.
    • Project Elba: Discovery Phase 7 “U.S. online display ad spending with behavioural components that look at audience interests and intentions will reach more than $1.1 billion in 2010” -Behavioral Targeting to Grow, Adweek, Feb 18, 2010 The days of multitasking and information overload is coming to a close as you can now control where and how you would like to work. The result is true productivity, where you become the most efficient in your space. For example, take a look at the iPhone app, WorkSnug (http://www.worksnug.com/). It is a tool that connects mobile workers to the nearest and best places to work in the major cities of the world through the use of augmented reality and location-based services. If you like working in coffee shops, this application will tell you details such as connectivity, noise level, power provision, and even the quality of the coffee. Another application, Life Balance (http://www.llamagraphics.com), promises to function as more than a typical personal organizer. The remarkable part of this application is its ability to identify your physical whereabouts – work, home, or leisure.
    • Project Elba: Discovery Phase 8 In another realm, advancements in the medical field are pushing the boundaries of what is possible. Nanomedicine has introduced nanorobots to perform surgeries but also realtime monitoring of body functions such as bloodless diabetes monitoring [Jennifer Chu, Technology Revew, Feb 27, 2008]. So where is this leading to? VIRTUAL LIFE (VANILA MAKE MONEY BEING ME SKY?” EXPERIENCE DESIGN SURROGATES VIRTUAL LIVING LIFE REALITY REALTIME WORKING FROM HOME BEHAVIOR OFFICE HEALTH SUGGESTIONS AWARENESS HEALTHLY LIVING EXPERIENCE LIFE OF ANOTHER PERSON AUTONOMY CENTRALIZED TECHNOLOGY KNOWLEDGE INTELLIGENCE PERSONALIZED REMOTE ADVERTISEMENT MINIMALISTIC MOBILE OFFICE SURGERY ME PORTABLE PERSONAL INFORMATION AT EFFICIENCY FAMILY WEB TRUE HAPPINESS BARTER TRADE EMPLOYER PILOTLESS REALTIME FINGERTIPS CREATION TRENDS MILITARY ACCESS WORKING ARGUMENTED FROM HOME REALITY WORKING FROM SELF EXPRESSION PROTECTOR PERSONALIZED BLURRING DISTANCE ANYWHERE LOVE GLOBALIZATION SAFETY CARING SERVICE/PRODTHE “ME” WITH MASS COMMUNICATION BABYBOOMER SURVIVAL CONNECTION UCT MEDIA CONVIENCE EFFICIENCY ONLINE CULTURE RETIREMENT LIFE VIRTUAL COMMUNITY RESOURCEFUL CLOUD EXPECTANCY SMART WATER CHILDLESS SCHOOL SELF REALIZATION TEACH COMFORT SEARCHES “SIMILATED ME” PROVIDER PERSONALIZ BY CHOICE? HIGHER (WO)MAN SECURITY VIRTUAL PRODUCTIVITY ONLINE FOOD IPAD MARKETPLACE DIARIES PLASTIC AUTOMOBILE GLOBAL OPPORTUNITIES TECH MEMORY TRANSFER MONEY PRODUCTIVTY SATELLITES APPLIANCES SERVICES WARMING AUGMENTED REALITY BLOGS AVATOR VIDEO GAMES HAMMER WEAPONS FRENCH FRIES & FACEBOOK SKYPE MARKET MUSIC HAMBURGERS SELF CULTURAL ACTUALIZATION VALUES HEALTH WEB DEVELOPMENT ` COMPUTER TELEPHONE AUTOMOBILES WEB 2.0 MATRIX EDUCATION SPORT FIRE MANUFACTURING AWARENESS 3D TV PREDEICTIVE GOOGLE STANDARD OF REGULATIONS WIKIPEDIA SMART NANO ANALYSIS TELEPHONE TRAVEL ELECTRICITY LIVING TIME PHONES MACHINES EDUCATION INTERNET WORKSNUG VOIP 3D TV ARTIFICIALLY INTERLLIGENT FACEBOOK HUMANOIDS REALTIME HEALTH CORPORATION COMPUTER WEB 3.0 INDICATORS IPAD AIRPLANE LAPTOP CLOUD MEASUREMENT EMAIL WIRELESS TECH WWW EMPLOYER TRENDS PERSONALIZED SERVICE/PROD GLOBALIZATION THE “ME” BABYBOOMER UCT CULTURE RETIREMENT LIFE EXPECTANCY CLOUD CHILDLESS PERSONALIZE BY CHOICE? IPAD GLOBAL OPPORTUNITIES PRODUCTIVTY WARMING SELF WEB ACTUALIZATION CULTURAL DEVELOPMENT VALUES HEALTH AWARENESS STANDARD OF REGULATIONS LIVING EDUCATION
    • Project Elba: Discovery Phase 9 Take a look and just see where technology is headed – we have just grazed the surface of the evolution beyond the Web 3.0 era. In 2006, researchers were studying a young woman considered to be in a vegetative state. Using MRI to scan her brain, they asked her to imagine herself playing tennis and touring her own home, and found that her brain behaved in much the way a normally functioning brain does [Elizabeth Armstrong Moore, CNET, February 4, 2010]. The question now becomes – how can these findings change the way we live? Will this technology read my mind? Can it be integrated with augmented reality to create a virtual space that is feels real at the same time? SecondLife is an example of where work, play, and leisure all happen in the same place. In the pseudo real-virtual space, gamers meet in a world where Stanford professors lecture and IBM employees conduct conferences.
    • Project Elba: Discovery Phase 10 We are only beginning to see the potential of all these signals. As internet becomes an essential part of life and wireless access gains widespread connectivity we will be able to work anywhere we want. Future technology will begin to understand and monitor more than just our sugar level but our emotional state and even our thoughts. When are we most productive? What makes us happy? What are we really thinking? You will not miss little Billy’s baseball game because you are busy all day trying to do six things at once. Life will become simplified. Life will be led by you.
    • Project Elba: Discovery Phase 11 Business Implications Stakeholder Opportunity Models Corporations Human Resources: Matching Software / service corporate culture and interests of subscriptions individuals Work auctions (reverse Work productivity: increase work auction) effectiveness, creativity, mental health Data management and Governments Reducing healthcare costs analysis Maximize GDP You Self realization Maximize potential Intrinsic rewards Enjoy life