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Brand Identity

by on Sep 21, 2011

  • 979 views

A brand is a set of perceptions and images that represent a company, product or service. While...

A brand is a set of perceptions and images that represent a company, product or service. While
many people refer to a brand as a logo, tag line or audio jingle, a brand is actually much larger. A
brand is the essence or promise of what will be delivered or experienced.

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