Daikin dealer convention

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  • 1. TargetBriefMain conceptAgendaActionDesignEstimated costContact
  • 2. Special thank for dealers and customers Giving New year awards for best wishesbest dealers Reinforce prestige and belief in brand
  • 3. • Venue: Sheraton-HCM City, Horizon-Hanoi• Date: 04/03/10-HCM City, 05/03/10-Hanoi.• Quantity: guests.• Duration: 5h.
  • 4. • Daikin always commit to create: – Eco-friendly and economical products to achieve all-the-time mild weather for consumers. – Valuable conditions for dealers and highly respect them.
  • 5. • Highlights: dealers. – display unit, general design and product launching. – Guests’ sketches/guest, name-engraved brandy bottles as gifts. – Daikin mascot. – Best dealers video clip. – Remote-control shaped cards for lucky draw. – Led screen & visual effects. – Funny game.
  • 6. Time Content Details Part 1: Meeting15h30-16h00 Guest welcome Mini orchestra, Daikin mascot, portrait sketches, remote-control shaped card for every guest16h00-16h05 Introduction Daikin rep16h05-16h15 Opening speech Daikin GM16h15-16h25 Presentation Daikin rep16h25-16h40 Product launching Artistic gymnastics- floor exercise with transparent balls. Daikin mascots appear16h40-16h45 Best dealer video clip16h45-17h00 Daikin awards After that, Daikin GM announces prizes for best dealers in the next year17h00-17h30 Q&A17h30-18h00 Cocktail service Prepare set menu party Part 2: Daikin awards and entertainment18h00-18h10 Seat arrangement Serving party18h10-18h20 Opening performance Kids dancing with Daikin mascot/Kid fashion show18h20-18h30 Special thank to guests Kids give flowers to guests with white balloons, cherry-blossom-shaped confetti around the hall18h30-18h35 Grand opening MC18h35-18h45 Toasting Daikin reps with fireworks18h45-19h00 Music performance part 119h00-19h15 Lucky draw part 1 (3rd prizes) Based on remote-control shaped cards. Random guest chosen to draw19h15-19h35 Music performance part 219h35-19h55 Lucky draw part 2 (2nd & 1st prizes) Based on remote-control shaped cards. Random guest chosen to draw19h55-20h10 Funny magic performance Communicate with guests20h10-20h45 Closing game “Oan tu ti” by foot/zodiac. Sing on stage after that.20h45-21h00 Guest see-off Gifts . Out music: escort music
  • 7. • Daikin mascot (blue & pink) warmly welcome guests at “Unit display”. http://www.youtube.com/watch?v=rqkVrKvaaYc&feature=related• There would be a mini orchestra playing classic music.
  • 8. • Guests would be drawn a portrait sketch.• PGs in kimono receive name cards and invitations, then give each guest a remote- control shaped card (to use in the lucky draw of the show).
  • 9. • Introduction: Daikin rep introduce the content of the show and welcome all guests.• Opening speech: Daikin GM would be invited to give an opening speech.• Presentation: Daikin rep present Daikin annual report 2009.
  • 10. -The MC will ask guests to play a mini game of Truc Xanh on screen- Guest will point out 4 - 6 good characteristics of Daikin AC (this implythat new product will combine all good characteristics)
  • 11. - When all 4 pieces are opened the image of new product appears- Then Clip on new product is shown- After the clip, two mascott bring the AC (covered by a red cloth) on statge- The GM open the cover and confetti shot
  • 12. • Q&A: customers and dealers could ask Daikin GM and executives. Daikin mascot would bring microphones to questioner.• Cocktail service: serving soft drinks and prepare set menu party later.
  • 13. • MC makes a short speech to thank Daikin dealer making a great contribution to corporation’s sales.• Playing video clip.
  • 14. • MC invites best dealer in turn.• MC invites Daikin GM to give them awards (designed statues).
  • 15. • A group of kids in white costume dance cutely with 4-5 Daikin mascots. Or, kid fashion show. • At the end of the performance, cherry-blossom shaped confetti would be shot around the hall while white balloons on ceiling would be dropped down. And Daikin mascots bring out cherry blossoms and give them to kids. Option 2Option 1
  • 16. • Kids holding a petal of cherry blossom run down the stage and give them to each guests respectively.
  • 17. • MC shows up and welcome guests funnily and friendly.
  • 18. • MC invites Daikin executives come on stage to begin toasting.• Daikin mascot makes fun on stage.• MC encourage everyone to raise their glasses to celebrate Daikin’s success in this year.• Fireworks would be shot at the same time.
  • 19. • Remote-control shaped cards delivered to guests at the beginning have code numbers. Prize winners would be chosen based on those numbers.• Those cards are also USBs as doorgifts.• A transparent ball would be transmit orderly between guests while Daikin GM would sing a Japanese song. Daikin GM would stop singing unexpectedly. The prize would come to someone keep the ball at that time.
  • 20. • Famous singers and music bands perform.
  • 21. • A popular magician performs and interact funnily with Vietnamese and Japanese guests.
  • 22. • Option 1: “Oan tu ti” by foot.• Option 2: Vietnamese zodiac.• Everyone can sing on stage after the game.• Game “Tam sao thất bổn” Option 1 Option 2
  • 23. • PGs give door gifts.• Daikin mascots say goodbye.• Music: escort.
  • 24. MC Đỗ Thụy – the host of Truc Xanh Game show on HTV
  • 25. Can change into the entertainment stage above
  • 26. Led screen and moving head shine Daikin logo around the hall
  • 27. Can change into the entertainment stage above
  • 28. (illustration)3D engraved inside
  • 29. • Highlights: tend to nature – Natural settings for display unit, general design and product launching. – Pots of clay flowers/Japanese long-lasting cakes as gifts. – Magic performance for launching product. – Polaroid photos of guests. – Daikin mascot. – Best dealer video clip. – Led screen & visual effects. – Funny game.
  • 30. Time Content Details Part 1: Meeting Guest welcome Mini orchestra, Daikin mascot, Polaroid photos at display unit, engraved clay flowers for every15h30-16h00 guest (optional)16h00-16h05 Introduction Daikin rep16h05-16h15 Opening speech Daikin GM16h15-16h45 Presentation Daikin rep Product launching Magician performance Best dealer video clip Daikin awards After that, Daikin GM announces prizes for best dealers in the next year16h45-17h15 Q&A17h15-17h45 Cocktail service Prepare set menu party Part 2: Daikin awards and entertainment17h45-18h00 Seat arrangement Serving party18h00-18h05 Opening performance Drum performance18h05-18h10 Special thank to guests Kids give flowers to guests with white balloons, confetti around the hall18h10-18h15 Grand opening MC18h15-18h20 Toasting Daikin reps with fireworks18h45-19h15 Music performance part 119h15-19h35 Lucky draw part 1 (3rd prizes) Based on Polaroid photos of guests19h35-20h00 Music performance part 220h00-20h20 Lucky draw part 2 (2nd & 1st prizes) Based on Polaroid photos of guests20h20-20h45 Kid fashion show20h45-20h50 Closing game “Oan tu ti” by foot/zodiac. Sing on stage after that.20h50-21h00 Guest see-off Gifts: long-lasting Japanese cakes (optional) . Out music: escort music
  • 31. • Beside mascot and mini orchestra, guests would be asked for their name to engrave on a pot of clay flowers a gift for them at the end of the show.• Their photos taken in front of the display unit would be sticked their personal information (or dealer code number) to use in lucky draw.
  • 32. • After Daikin GM’s presentation, a magician would perform with a big box which can contain an AC.• At first, he attracts everyone with interesting magic.
  • 33. • Then, he uses a big cloth to cover himself. When he lifts down, there are 2 girls holding A NEW DAIKIN AC.• Led screen: magical.• Sound, lighting and music make guests curious and be attracted.• http://aothuatgia.net/vuan/?cid=9&id=12 (reference).
  • 34. • Drum performance to welcome the year of Tiger.
  • 35. • Based on Polaroid photos of guests taken in front of display unit at the beginning.• Daikin GM is invited to take random Polaroid photos of guests.
  • 36. Led screen and moving head shine Daikin logo around the hall
  • 37. Pots of clay flowers(engraved guest name) Long-lasting Japanese cake Option 1 Option 2
  • 38. Thank you