Internet OMG Capabilities 2009


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Internet OMG [], provides Internet marketing consulting services to clients to help generate and drive traffic to their website.

A big part of our work focuses on optimizing and monetizing clients' sites. Much of this is done via website usability enhancements - meaning to make their site as intuitive and usable as possible.

InternetOMG's common sense rule is: If I were a first time visitor to the client's site, would I know what it is, where I should go (what to click on), and what they want from me?

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  • How/why/where do people find your website? What do people consume on your website? / Where is your user engagement? / How clear is your site navigation? Intent - What is driving people to your website? / Costs - Reducing costs of your other channels / Loyalty - Increasing customer retention / loyalty
  • You have no voice in turns of what is going on right now
  • Internet OMG Capabilities 2009

    1. 1. Internet OMG: Web Traffic and Revenue Generation Capabilities Internet Online Marketing Group [email_address] 562-275-3699
    2. 2. Internet OMG About Us: <ul><li>A consortium of online resources and agencies specializing in: </li></ul><ul><ul><li>Interactive marketing consulting </li></ul></ul><ul><ul><li>Online traffic generation </li></ul></ul><ul><ul><ul><li>Generate revenue </li></ul></ul></ul><ul><ul><ul><li>Generate leads </li></ul></ul></ul><ul><ul><ul><li>Reduce costs of other offline channels </li></ul></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Web usability and monetization </li></ul></ul><ul><ul><li>Web analytics </li></ul></ul><ul><ul><li>We are your interactive marketing partner </li></ul></ul>
    3. 3. Our Approach: Website Revenue Model Criteria <ul><li>Traffic Acquisition </li></ul><ul><li>Content Targeting </li></ul><ul><ul><li>User engagement </li></ul></ul><ul><ul><li>Site navigation </li></ul></ul><ul><li>Monetization </li></ul><ul><ul><li>User intent </li></ul></ul><ul><ul><li>Cost reduction </li></ul></ul><ul><ul><li>Loyalty </li></ul></ul><ul><ul><li>Customer retention </li></ul></ul><ul><li>Conversions </li></ul><ul><ul><li>Call to Action </li></ul></ul><ul><ul><li>KPIs </li></ul></ul>
    4. 4. Thinking Outside The Box The World of New Media
    5. 5. Things We Look At: SEO - Search Visibility
    6. 6. Things We Look At: Social Media Awareness Efforts
    7. 7. Things We Look At: Measuring Your ROI <ul><li>Active utilization of analytics can help measure and fortify specific outcomes: </li></ul><ul><ul><li>Increase Revenue </li></ul></ul><ul><ul><li>Reduce Costs </li></ul></ul><ul><ul><li>Improve Customer Satisfaction / Loyalty </li></ul></ul>
    8. 11. Success Metrics and Roadmap Measuring the Results <ul><li>First year goals </li></ul><ul><ul><li>Social media seeding </li></ul></ul><ul><li>Additional year goals </li></ul><ul><ul><li>Post Click Marketing </li></ul></ul><ul><ul><li>A/B/C Multivariate Testing </li></ul></ul><ul><ul><li>Landing page customization </li></ul></ul><ul><ul><li>Path to conversion </li></ul></ul><ul><li>Measures of success / failure </li></ul><ul><li>Requirements for success </li></ul>
    9. 12. Typical Tasks | Schedule Project Timeline <ul><li>Traffic acquisition concurrent with site revisions </li></ul><ul><li>SEO and site usability enhancement </li></ul><ul><li>Social media strategy </li></ul><ul><li>Content targeting </li></ul>Traffic Acquisition Social Media SEM with Content Site Revisions Milestone SEO
    10. 13. Consortium Members Strategic Partnerships
    11. 14. Internet Online Marketing Group Clients | Team Engagements
    12. 15. Internet Online Marketing Group The Team Greg Jordan brings more than ten years of success helping companies make sense of the intersection of business and technology. His broad range of experience in most disciplines of Internet advertising sales, consulting services, research, business development and online marketing makes him a valuable team member. Most recently Mr. Jordan was a Senior Account Executive at Yahoo!, developing clients’ interactive strategies and at Forrester Research, a leading research and technology firm. David Alpern Greg Jordan David Alpern has more than ten years experience helping Fortune 1000 businesses such as Experian, Tribune, Mazda, and Twentieth Century Fox, develop interactive strategies, position products and features to consumers, and meet delivery objectives within organizations operating at Internet speed. Mr. Alpern has an extensive background in online marketing at and AltaVista, and has supported interactive clients across multiple industries with Doner Advertising. He holds an MBA from USC's Marshall School of Business and a BA in Economics from UC San Diego. Steven Luftman Steven Luftman has extensive advertising experience in automotive, healthcare, banking, packaged goods, restaurants, and insurance. He started his career in New York City at Ogilvy & Mather and his latest accolade is the prestigious Echo award for UnitedHealthcare's SecureHorizons campaign. As a creative director he has coordinated interactive & direct advertising for Expedia, Public Storage, Mazda, AAA, and Lincoln Mercury. He holds an MFA in Advertising from Art Center College of design. He lives in Los Angeles and indulges in racing vintage cars, and some of the finer rock, roots, country. Charles Harris has an international track record leading and developing marketing and public relations campaigns. With an emphasis in sports management, digital public relations, and financial services, Mr. Harris is an authority on interactive marketing having represented clients as diverse as the Los Angeles Dodgers, ConsumerInfo’s, the NHL’s Mighty Ducks of Anaheim, Major League Baseball in Israel, and a myriad of technology start-ups. Charles is a graduate of the University of California, Irvine and an Adjunct Professor of Sports Management at Long Beach State. Charles Harris Stephen Kruger Stephen Kruger is a seasoned executive within the Internet based Social Media Outreach industry and has provided campaigns for some of the most prestigious agencies and brands. His knowledge of online Word-of-Mouth Marketing, creating and leveraging traditional and Internet based media assets brings new vision to the evolving world of Social Media. Mr. Kruger holds the position of CEO/Founder of Interactive Buzz, LLC. His UC Berkeley degree is in Political Economics emphasizing Business and Marketing, and has a patent pending for his proprietary campaign management engine, Buzzing Online™.
    13. 16. Thank You Internet Online Marketing Group [email_address] 562-275-3699