Telecom Trends on B2B - 2013

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My personal view on Telecom B2B trends and business opportunities.

My personal view on Telecom B2B trends and business opportunities.

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  • Net Neutrality: http://blogs.ec.europa.eu/neelie-kroes/netneutrality/
  • Century-old assumptions of telephony are challenged and voice will be reinvented as new applications that are no longer recognizable as phone callsIt can no longer be improved in a way that is meaningful to customers - the basis of competition will shift from quality and reliability to flexibility of communication in multitude of use cases beyond telephony. Users will evaluate services based on the breadth of use cases available, not on traditional quality metrics. The post-disruption value system will unbundle voice from the network on which it travels to unleash innovation of voice use cases and applicationsTogetherwithVoLTE, for the firsttime in wholetelcohistory, mobile willhave the opportunitytohavebetter voice qualitythan fix line. Fix sound is 3,5 kilohertzVoLTE sound is 7 kilohertzWhere previous cell phone voice codecs only supported frequencies up to 3.5 kHz and upcoming wideband audio services branded as HD Voice up to 7 kHz, Full-HD Voice supports the entire bandwidth range from 20 Hz to 20 kHz. For end-to-end Full-HD Voice calls to succeed however, both the caller and recipient's handsets as well as networks have to support the feature.
  • Twilio has one of the most robust APIs in the technology industry. The API helps connect users via voice or messages from any client they are using. That includes adding voice and messaging functionality to the browser or within a mobile app. Twilio is taking the notion of communication, bringing it to Web technology and unleashing it to a new class of developers. Twilio’s business model is to enable millions of developers to use their free APIs and developed apps so that Twilio can charge a margin for the calls and messaging that comes from those apps.
  • Vision: manyconnectedscreensFocalpoint: eco-systemCompetebased on: userexperience. Same experience on different devices
  • Keyecosystemsareexpendingacross 4 screens and it seems like wewill get more and morescreens like google glass and so on…
  • - HTML5 brings capabilities of web apps closer to those of native apps; UI tools, off-line storage, 2D graphics, plugin-free video/audio, geo location, speed and communication.- 5 yearstime from now, maybe the mobile deviceswill not haveany operating systmsanaymorebut just HTML5
  • HTML5 canenableTelcostoregain the app and billing on behalf business.
  • Currentlywesee a hughdegreeofdemand from medium tolargecompanies and from public sector. However, weforeseethateven small and microenterpriseswill ask for MDM services in the future.
  • People demand the freedom to work on the device of their choice. 70% of Lotus traveler users is BYOD at Tele2 today.Tele2 BYOD project:Computer: ~ 5000 SEK/yearinsteadof Tele2 ComputerPhone: ~ 1000 SEK/yearinsteadof Tele2 phoneIf 15% of the employees in Sweden wouldusetheirown computer and 30% wouldusetheirown mobile phone, costsavingswould be 1,47 MSEK / yearBenefitsProductivitySatisfactionTalent recruitmentEmployee retention
  • Wehave MEX in Sweden toenableour B2B customerstointegratetheir mobiles withtheirPBXs and weare at the moment working on a pre-study in Netherlandstoenabletrue fix-mobile-unification. The trends in the world goes towards mobile, however fix linesare still veryimportant for us.
  • Operators invest large amounts of money in technology and marketing to develop and promote mobile data services, hoping to compensate for the loss of voice revenue. It is however expected that the compensating effect of data revenue will wear out by 2013. By then, mobile data will have become a commodity just like mobile voice today and the usual price battle between operators will continue. · Some mobile operators try to bring added value to their network by adding Centrex services inside their networks, hereby ignoring that Centrex solutions are not meeting the requirements of most midsize and large enterprises. These enterprises are investing in very advanced PBX and UC eco-systems, deeply integrated inside their IT environmentand are not willing to outsource this critical and demanding part of their business to a Centrex platform. Ignoring this fact means accepting the downward spiral of enterprise mobile voice revenue. Some mobile operators invest in a Voice VPN solution that is only partially answering the needs of enterprises to integrate their mobile fleet into their infrastructure.
  • - 90% of data stored in the internet produced in last 2 years. This trend will just continue. So there will be a huge amount of data that needs to be stored somewhere - The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to research by MGI and McKinsey's Business Technology Office. Leaders in every sector will have to grapple with the implications of big data, not just a few data-oriented managers. The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future

Transcript

  • 1. Global Telco Trends in B2B - 2013Alper CelikLinkedIn: http://www.linkedin.com/in/alpercelikPredictions and ideas presented herein are my personalview and nothing to do with my employer
  • 2. Telco B2B Trends 2013HTML5 and billing on behalffor Telcos and why web is waiting for anew leaderConvergence of UserExperience the next frontier forTelco differentiationThe future of voice - LTEFrom fix telephony to diversity of use cases andVoLTE.Bring your own device and MDMare two opportunities for TelcosNet NeutralityTelcos lobbying to gain more from the OTTplayers.Big Data how to make money on thedata analytics and storage of itFix Mobile UnificationFull service mobility irrespective of device andintegrated call management for both mobileand fix.Cloud Computing gettingcommunication and collaboration solutionsfrom a single source will help SMEs toreduce their ICT pain points.M2M billions of connected objects
  • 3. Megatrends in Telco2013-05-313Theme As is Conclusion Leaders to followNet neutralityTelecom operators are lobbying regulatorsto relax net neutrality rules, which haveallowed internet companies to profit fromhigh-speed broadband infrastructurewithout having to pay for it.We hope that regulators will have no choicebut to allow operators and internet companiesto come to commercial charging arrangementin order to encourage broadband investment.Likely to happen in Europeand the US first, where mobilebandwidth shortages are acuteCloudIn pursuit of growth, many operators areacquiring cloud services companies tocash in on the cloud wave.Telecom operators have a unique valueproposition targetting SMEs. Being a localtrusted partner to SMEs will give anopportunity for Telcos.Deutsche Telekom, KPN,SK Telecom, VerizonVoLTE and VoiceCentury-old assumptions of telephony arechallenged and voice will be reinvented asnew applications that are no longerrecognizable as phone callsLeading operators in the UK, USA,Scandinavia are all testing the VoLTE and webelieve Telcos should not miss the voiceopportunity coming with LTE.S. Korean, Japanees andAmerican TelcosBig Data90% of stored data in the world has beencreated in the last two years. Much of it isunstructured and generated automaticallyfrom machine-to-machine (M2M). There isa market for real-time analysis of big data.Operators are trying to transfer theintelligence that is built into their networks viaAPIs to the developer community. Some, likeSK Telecom, are focusing on in-housesoftware; others, like China Mobile, aregrowing their app stores.China Mobile, SKTelecom, VodafoneM2MConnected machines and devices arepromising a growth opportunity for Telcos.In a complex eco-system, Telcos needs todecide what role they will get.M2M is a complex ecosystem an Telcosshould decide what role they will play andhow much value they will add. Providing onlythe connection will not be enough the makesensible revenues.AT&T, Telenor
  • 4. Future of Voice and VoLTE2013-05-314
  • 5. Voice communicationUp to 2000’s Todaysingle use case diverse use casesdial a phone number,talk, hang-up- any device to any device- voice transcription- voice messaging- group calling- push-to-talk- user-ID to User-ID- machine-to-user- web-to-phone- anonymous calling… and more
  • 6. Future of voice2013-05-316feature phones smartphonesvoice is blended intoweb and appsvoice = phone voice = app voice = API
  • 7. Convergence Of User Experience2013-05-317
  • 8. Multi screen in Telecom2013-05-318201520102005?one bill,triple playone device,1,000s of appsvisionfocalpointcompetebased onprice ofservicenumberof appsnetwork device ??
  • 9. It is not only Smartphones anymore!2013-05-319Mac computers iPhone iPad Apple TVChrome browser Android Android tablets Google TVWindows, Office Windows 8Windows Phone XboxPC smartphone tablet smart TV
  • 10. User experience will happen around ecosystems2013-05-3110 2013-05-3110201520102005one bill,triple playone device,1,000s of appsvisionfocalpointcompetebased onprice ofservicenumberof appsnetwork deviceone ecosystem,10s of screensecosystemssame experienceon all screens
  • 11. HTML5: Web is waiting for a new leader2013-05-3111
  • 12. HTML5 – the future of mobile apps and phones2013-05-3112
  • 13. Who will be the winner?2013-05-3113 Mobile operators hoping to regain control that was lost to native platformsand get back to the billing on behalf business Apple looking to move the web away from Flash Google searching for more ways to commoditize complements Facebook aiming to break-down Apple/Google silos and distance Adobe Microsoft to onboard web developers onto Windows 8 Adobe aiming to sell tools that facilitate web-to-native hybrid apps
  • 14. Cloud Computing2013-05-3114“The value-add could be to bundle the different cloud apps and provide one user interface, security, single sign-on and one billing relationship for all these” Joachim Horn, MWC Barcelona, 2013
  • 15. Everything will be connected and supported by Cloud2013-05-3115CapabilityTimeMechanical&AnalogMainframe&DigitalPC&MobileLaptop&InternetCloud&Internet of Things
  • 16. Traditional SME Office SME Office with CloudTraditional SME Office SME Office with Cloud ComputingCAPEX Heavy CAPEX Limited CAPEXOPEX Heavy OPEX Pay per useMobility Limited Available from anywhere, any deviceScale up & down Can only scale up Can scale up & downPotential for downtime Very possible Telco-grade and up time guaranteed with SLAs (99.9%)Potential for data loss Very possible Regular backups are taken and securly protectedUnexpected costs Very possible NoSingle point of contact &single bill for all ICTNot possible Possible via TelcoSMEs need help with their ICT setup
  • 17. Making it easy for SMEs to consume ICT2013-05-3117
  • 18. Helping SMEs to be more productive2013-05-3118Your applications & files are available on any device, anywhere!Telco Rationale- New services offering from Telco to our enterprise customers- Creates new revenue sources from popular SaaS/OTT players- Enables Telco as a value added provider rather than a discounter or bit pipe- Enables Telco as a one-stop-shop for SMEs
  • 19. Bring Your Own Device & MDM2013-05-3119
  • 20. Device experience is getting fragmented2013-05-3120Services Connectivity DevicesFromOldGame……To NewGameServices Connectivity DevicesOSS / BSSOTT ServicesTelco ServicesTelco Network- Smartphones- Tablets- Laptops- M2MControlled by telcoDevice ManagementOSS / BSS
  • 21. Consumerization of work devices2013-05-3121Source: Accenture
  • 22. MDM market opportunity2013-05-3122Source: Analysis Mason, 2013
  • 23. A BYOD use case2013-05-3123IngridRole: Head ofInnovationsCorporate ServicesNoneIngridRole: Head ofInnovationsCorporate ServicesVPNWi-FiExchange 2007IngridRole: Head ofInnovationsCorporate ServicesVPNWi-Fi (New)Exchange 2010IngridRole: CEO of XCorporate ServicesVPNWi-FiExchange 2010Corporate AppsStolen DeviceAll AccessDeniedCorporate ResourcesCertificate Services Directory Services Mail Services Wi-Fi VPN ContentSecurely enroll deviceusing MDM13MDM configures device toaccess corporate servicesCompany upgrades Exchangeand rotates Wi-Fi certificatesMDM automatically upgradesdevice configurationJ. Doe is promoted to the CEO roleMDM configures device based on new role forhigher access to corporate servicesDevice stolen!MDM removes corporate data, apps,access to corporate services andremotely wipes the device524MDM SolutionApplications
  • 24. Fix Mobile Unification2013-05-3124
  • 25. Market demand2013-05-3125• Fix lines are still important in B2B and theywill stay so.• Apply excisting callflows and ICTintegrations on both mobile and fix devices• Making office telephony features availableto mobile users• User intentional status, single numberrepresentation, single voice mail, singlereporting.
  • 26. Complete stack of voice switching services2013-05-3126# employeesComplexity25 50 75 100 125 150 250Voice VPNIP Centrex - LightIP Centrex - Advanced- Customer premissed or ManagedPBXMEX/FoPBX
  • 27. Big Data2013-05-3127
  • 28. Big data – an opportunity for Telcos?2013-05-3128
  • 29. How Telcos are doing?2013-05-3129
  • 30. References VisionMobile Analysis Mason Computer Sweden IDG Accenture2013-05-3130
  • 31. Thank you!2013-05-3131Alper Celik