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Global Telco Trends in B2B - 2013Alper CelikLinkedIn: http://www.linkedin.com/in/alpercelikPredictions and ideas presented herein are my personalview and nothing to do with my employer
Telco B2B Trends 2013HTML5 and billing on behalffor Telcos and why web is waiting for anew leaderConvergence of UserExperience the next frontier forTelco differentiationThe future of voice - LTEFrom fix telephony to diversity of use cases andVoLTE.Bring your own device and MDMare two opportunities for TelcosNet NeutralityTelcos lobbying to gain more from the OTTplayers.Big Data how to make money on thedata analytics and storage of itFix Mobile UnificationFull service mobility irrespective of device andintegrated call management for both mobileand fix.Cloud Computing gettingcommunication and collaboration solutionsfrom a single source will help SMEs toreduce their ICT pain points.M2M billions of connected objects
Megatrends in Telco2013-05-313Theme As is Conclusion Leaders to followNet neutralityTelecom operators are lobbying regulatorsto relax net neutrality rules, which haveallowed internet companies to profit fromhigh-speed broadband infrastructurewithout having to pay for it.We hope that regulators will have no choicebut to allow operators and internet companiesto come to commercial charging arrangementin order to encourage broadband investment.Likely to happen in Europeand the US first, where mobilebandwidth shortages are acuteCloudIn pursuit of growth, many operators areacquiring cloud services companies tocash in on the cloud wave.Telecom operators have a unique valueproposition targetting SMEs. Being a localtrusted partner to SMEs will give anopportunity for Telcos.Deutsche Telekom, KPN,SK Telecom, VerizonVoLTE and VoiceCentury-old assumptions of telephony arechallenged and voice will be reinvented asnew applications that are no longerrecognizable as phone callsLeading operators in the UK, USA,Scandinavia are all testing the VoLTE and webelieve Telcos should not miss the voiceopportunity coming with LTE.S. Korean, Japanees andAmerican TelcosBig Data90% of stored data in the world has beencreated in the last two years. Much of it isunstructured and generated automaticallyfrom machine-to-machine (M2M). There isa market for real-time analysis of big data.Operators are trying to transfer theintelligence that is built into their networks viaAPIs to the developer community. Some, likeSK Telecom, are focusing on in-housesoftware; others, like China Mobile, aregrowing their app stores.China Mobile, SKTelecom, VodafoneM2MConnected machines and devices arepromising a growth opportunity for Telcos.In a complex eco-system, Telcos needs todecide what role they will get.M2M is a complex ecosystem an Telcosshould decide what role they will play andhow much value they will add. Providing onlythe connection will not be enough the makesensible revenues.AT&T, Telenor
Voice communicationUp to 2000’s Todaysingle use case diverse use casesdial a phone number,talk, hang-up- any device to any device- voice transcription- voice messaging- group calling- push-to-talk- user-ID to User-ID- machine-to-user- web-to-phone- anonymous calling… and more
Future of voice2013-05-316feature phones smartphonesvoice is blended intoweb and appsvoice = phone voice = app voice = API
Multi screen in Telecom2013-05-318201520102005?one bill,triple playone device,1,000s of appsvisionfocalpointcompetebased onprice ofservicenumberof appsnetwork device ??
It is not only Smartphones anymore!2013-05-319Mac computers iPhone iPad Apple TVChrome browser Android Android tablets Google TVWindows, Office Windows 8Windows Phone XboxPC smartphone tablet smart TV
User experience will happen around ecosystems2013-05-3110 2013-05-3110201520102005one bill,triple playone device,1,000s of appsvisionfocalpointcompetebased onprice ofservicenumberof appsnetwork deviceone ecosystem,10s of screensecosystemssame experienceon all screens
HTML5: Web is waiting for a new leader2013-05-3111
HTML5 – the future of mobile apps and phones2013-05-3112
Who will be the winner?2013-05-3113 Mobile operators hoping to regain control that was lost to native platformsand get back to the billing on behalf business Apple looking to move the web away from Flash Google searching for more ways to commoditize complements Facebook aiming to break-down Apple/Google silos and distance Adobe Microsoft to onboard web developers onto Windows 8 Adobe aiming to sell tools that facilitate web-to-native hybrid apps
Cloud Computing2013-05-3114“The value-add could be to bundle the different cloud apps and provide one user interface, security, single sign-on and one billing relationship for all these” Joachim Horn, MWC Barcelona, 2013
Everything will be connected and supported by Cloud2013-05-3115CapabilityTimeMechanical&AnalogMainframe&DigitalPC&MobileLaptop&InternetCloud&Internet of Things
Traditional SME Office SME Office with CloudTraditional SME Office SME Office with Cloud ComputingCAPEX Heavy CAPEX Limited CAPEXOPEX Heavy OPEX Pay per useMobility Limited Available from anywhere, any deviceScale up & down Can only scale up Can scale up & downPotential for downtime Very possible Telco-grade and up time guaranteed with SLAs (99.9%)Potential for data loss Very possible Regular backups are taken and securly protectedUnexpected costs Very possible NoSingle point of contact &single bill for all ICTNot possible Possible via TelcoSMEs need help with their ICT setup
Making it easy for SMEs to consume ICT2013-05-3117
Helping SMEs to be more productive2013-05-3118Your applications & files are available on any device, anywhere!Telco Rationale- New services offering from Telco to our enterprise customers- Creates new revenue sources from popular SaaS/OTT players- Enables Telco as a value added provider rather than a discounter or bit pipe- Enables Telco as a one-stop-shop for SMEs
A BYOD use case2013-05-3123IngridRole: Head ofInnovationsCorporate ServicesNoneIngridRole: Head ofInnovationsCorporate ServicesVPNWi-FiExchange 2007IngridRole: Head ofInnovationsCorporate ServicesVPNWi-Fi (New)Exchange 2010IngridRole: CEO of XCorporate ServicesVPNWi-FiExchange 2010Corporate AppsStolen DeviceAll AccessDeniedCorporate ResourcesCertificate Services Directory Services Mail Services Wi-Fi VPN ContentSecurely enroll deviceusing MDM13MDM configures device toaccess corporate servicesCompany upgrades Exchangeand rotates Wi-Fi certificatesMDM automatically upgradesdevice configurationJ. Doe is promoted to the CEO roleMDM configures device based on new role forhigher access to corporate servicesDevice stolen!MDM removes corporate data, apps,access to corporate services andremotely wipes the device524MDM SolutionApplications
Market demand2013-05-3125• Fix lines are still important in B2B and theywill stay so.• Apply excisting callflows and ICTintegrations on both mobile and fix devices• Making office telephony features availableto mobile users• User intentional status, single numberrepresentation, single voice mail, singlereporting.