Pay Per Click Campaigns

ON TARGET
Alper Behar
By www.ekinoks.com

Paid Search Engine Advertising
On-Line Advertising
Reactive Advertising
Free Search Engine Advertising
Google, Yahoo, Bing, Facebook, LinkedIn
Flat Fee vs Commissions
Testimonials / Referrals

You can do it yourself
Every nephew, every neighbor's kid can create a campaign
Every tool is available FREE from Google
Nobody has special agreement with Google
Alper
Not - Alper

Flat Fee
Companies charging a “small” commission on your click cost are living of this commission.
Sales people, lawyers, etc.
80% of $2 is much less then 80% of $8, so they need to provide you a poor quality job for making more money.
Click cost calculation:
Ebay in Mili-seconds. Each time a search is done, Google is looking following about 200 factors, some of them are:
- Search query and the keyword matching?
- Search query and ad text relevance
- Keyword and ad text relevance
- Search query and website relevance
- website easy navigation
- website load time
The above data is building your Quality Score for the particular search. (This is calculated new on every search).
Why should I hire you?
Do you have extra time on your hand to read 1000+ pages of information and learn this system?
How much it will cost you if you make mistakes?
Keyword: [Flat Fee]
Here is a scenario:
If you can reach $6 per click on a $1000 monthly budget, you will have 167 clicks (167 potential clients coming to your website). If Equinoks can achieve $1.80 per click on the same $1000 budget, only $790 will be used towards clicks and you will receive 447 potential clients on your website.

Pay Per Click Campaigns

by Alper Behar on Jul 22, 2010

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Pay Per Click Campaigns — Presentation Transcript