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Photo Design-Chapter 5-Intent
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Photo Design-Chapter 5-Intent


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  • 1. IntentChapter 5
  • 2. Intent• First you need to decide how much you want to adhere to what the viewer expects to see.• You may want to keep to the rules if you need to show something clearly or make it look attractive• The next question we have to ask is how far do you want to go against tradition without it looking forced
  • 3. conventional
  • 4. Ansel Adams
  • 5. Brigitte Locombe
  • 6. challenging
  • 7. straightforward
  • 8. different
  • 9. unusual
  • 10. Reactive or Planned• You have two more choices of intent• Reactive- a shot that relies on your observational skills• Planned- organized by the photographer
  • 11. reactive
  • 12. reactive
  • 13. predictable
  • 14. planning
  • 15. Robert Frank
  • 16. Robert Frank
  • 17. Philip-Lorca diCorcia
  • 18. Philip-Lorca diCorcia
  • 19. Documentary or Expressive• Documentary-to see the world, to eyewitness great events…• Expressive-something untried and unique
  • 20. documentary
  • 21. Eugene Richards
  • 22. Eugene Richards
  • 23. expressive
  • 24. expressive
  • 25. Simple or Complex• Simple-most real life scenes can be overcrowded and messy. With simplicity, you give the scene an order or graphic organization by cropping out unnecessary mess, changing viewpoint, and imposing structure. – Simplification as abstraction-moving away from representation and into purely graphic imagery • Architecture lends itself to abstraction • Closing in on details also lends itself to abstraction • Patterns also…
  • 26. simple
  • 27. Simple or Complex• Complex-more points of interest, layered objects – After adding many more points of interest , the image can move back into simplicity
  • 28. complex
  • 29. Clear or Ambiguous• How obvious should an image be?• A shot that says it all can be very powerful, like Life Magazine, but it doesn’t make the viewer work very hard• Clear-obvious what the photograph is trying to say• Ambiguous-takes the viewer more time to discover what is in the photograph and what it means
  • 30. clear
  • 31. ambiguous
  • 32. ambiguous
  • 33. ambiguous
  • 34. ambiguous
  • 35. needed captions
  • 36. ominous
  • 37. Delay• Delay-to keep the viewer engaged for longer. – Embed a key element in such a way that it is not closed in on to quickly• Spatial Reorganization-the critical subject is made smaller or less central in the composition• Reverse tactics reversing any of the tactics that we have reviewed on how to draw the viewer’s eye to the subject• Point outside the frame-literally pointing to, reacting to, shadow of…something outside of the frame• Surprise-unexpected phenomena
  • 38. delay
  • 39. delay
  • 40. delay
  • 41. delay
  • 42. Style and Fashion• Past styles – Pictorialism, Linked Ring, Photo-Sucession, Neue Sachlichkeit (New Objectivty), Straight Photography, Modernism, Constructivist, Minimalism, Color Formalism, Post-modern new realism, surrealism• What is accepted as beautiful for now. Usually you take a chance on something different to see if it takes off.
  • 43. Neue Sachichkeit
  • 44. straight
  • 45. Contructivist
  • 46. Surrealism
  • 47. fashion
  • 48. Fashion/Flare
  • 49. Fashion/Anti Photo
  • 50. Two Styles to Focus On Minimalism• Minimalism-the art of less – Reduce the number of values, shapes, lines, and textures to the bare minimum – Make your subject the strongest point in your photograph even though it might only take up a small portion of your image your subject the strongest point of your photo even though it might take up only a small part of the overall image モ Read more: "Minimalism in Photograph
  • 51. minimalism
  • 52. minimalism
  • 53. Sugimoto
  • 54. Two Style to Focus On Abstract• A different perspective• Your subject is taken out of context and no longer represents an object• The object is no longer recognizable – The viewer is seeing texture, shape, color, line, etc.