Masterclass on Crowdfunding as a way to boost start-ups 30 january 2014 @enpcmbaparis

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Masterclass on The Crowdfunding Alternative: Using innovation, new technology and social media to boost your business. Presentation given as part of the ENPC MBA Paris at the Ecole des Ponts ParisTech. Covers the four types of crowfunding (rewards-based, equity-based, debt-based and donation-based) as well as key statistics on crowdfunding.

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Masterclass on Crowdfunding as a way to boost start-ups 30 january 2014 @enpcmbaparis

  1. 1. The  Crowdfunding  Alternative   Using  innovation,  new  technology  and  social  media  to  boost  your  business   Masterclass   Prof.  Alon  Rozen   30  January  2014   ENPC  MBA  Paris   Alon  Rozen  /  ENPC  MBA   1  
  2. 2. Crowdfunding  –  in  simple  terms   A  little  money   Alon  Rozen  /  ENPC  MBA   A  lot  of  people   (source:  http://recharity.ca/crowdfunding/)   A  powerful  model   2  
  3. 3. Kickstarter  and  the  Glif   Alon  Rozen  /  ENPC  MBA   3  
  4. 4. Kickstarter  and  the  Glif   4  
  5. 5. Crowdfunding  –  a  new  marketing  model   § An  R&D,  marketing  and  finance  strategy?   Alon  Rozen  /  ENPC  MBA   5  
  6. 6. Crowdfunding  –  totally  disruptive!   Alon  Rozen  /  ENPC  MBA   6  
  7. 7. What  has  crowdfunding  changed  in  terms  of:   o Marketing   o Starting  a  business   o Funding  a  business   Alon  Rozen  /  ENPC  MBA   7  
  8. 8. What  is  crowdfunding?   8  
  9. 9. Main  types  of  crowdfunding  for  start-­‐ups   Equity   •  $  for  equity   •  Platforms:   Symbid,   Crowdcube,   GrowVC,   FundedByMe,   AngelList,   Seedrs,  Equity   Net   Alon  Rozen  /  ENPC  MBA   Donation   •  $  as  charity   •  Platforms:   Crowdrise,   Kickstarter,   Indiegogo,  33   Needs,  Rally,   OpenIDEO,   StartSomeGood,   GiveForward   Rewards   •  $  for  rewards  or   pre-­‐orders   •  Platforms:   Kickstarter,   Indiegogo,   RocketHub,   FundedByMe,   Springboard,   iPledg   Debt   •  $  for  financial   return     •  Platforms:   Prosper,  Lending   Club,  People   Capital,  Kiva,   Funding  Circle,   SoMoLend   9  
  10. 10. CFPs:  industry  share  and  growth  by  approach   http://www.crowdsourcing.org/editorial/crowdfunding-­‐industry-­‐trends-­‐and-­‐statistics-­‐infographic/25662   10  
  11. 11. http://www.crowdsourcing.org/editorial/crowdfunding-­‐industry-­‐trends-­‐and-­‐statistics-­‐infographic/25662   11  
  12. 12. http://www.crowdsourcing.org/editorial/crowdfunding-­‐industry-­‐trends-­‐and-­‐statistics-­‐infographic/25662   12  
  13. 13. Music  too:  Amanda  Palmer  -­‐  $1.2M  for  1  album  and  a  tour   Alon  Rozen  /  ENPC  MBA   13  
  14. 14. Is  anything  not  crowdfundable?   Alon  Rozen  /  ENPC  MBA   14  
  15. 15. crowd·∙fund·∙ing  (noun,  verb,  trend,  debate)   Protection  ?   Alon  Rozen  /  ENPC  MBA   15  

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