Internet marketing for small business

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Internet marketing for small business

  1. 1. Internet Marketing for Small Business ALOK KUMAR SINGH PONDICHERRY UNIVERITY
  2. 2. Internet Marketing for Small Business 1.Website effectiveness 2.Traffic generation
  3. 3. WEBSITE EFFECTIVENESS Ask the coming 10 questions to yourself and try to answer them.
  4. 4. 1. Where do your eyes go first?
  5. 5. 2. Do you know right away what this website is all about?
  6. 6. 3. Is the important information “above the fold?”
  7. 7. 4. Can you easily find the benefits of the product/service ?
  8. 8. 5. Is there a clear call to action?
  9. 9. 6. Are the colors and images aesthetically pleasing?
  10. 10. 7. Is the font easy to read?
  11. 11. 8. Are there bulky sections of writing anywhere on the page?
  12. 12. 9. Do the menu items clearly tell you where will they take you?
  13. 13. 10. Do you feel personally connected?
  14. 14. TRAFFIC GENERATION
  15. 15. Google Analytics http://www.google.com/analytics
  16. 16. SEO (Search Engine Optimization) SEO is the process of getting your website recognized more frequently when people perform searches on sites such as Google , Yahoo or Bing There are three easy ways you can increase your SEO rankings: keywords, inbound links and local search listings.
  17. 17. Write down all of the keywords associated with your business. Keywords The next step is to go to the Google Keyword Tool: https://adwords.google.com/select/KeywordToolExternal
  18. 18. The first step is to set up links from all of your own domains. Your blog, Facebook pages, Twitter accounts and any other social media outlets should all include links to your website. When you post entries on these outlets, include links to your site, as appropriate. When others “retweet” these links, you get exponential exposure. Inbound Links
  19. 19. Local Search Listings www.google.com/places.
  20. 20. Cheer up because everything described before is Effective and Freeee

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