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Internet marketing for small business

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Internet marketing for small business Internet marketing for small business Presentation Transcript

  • Internet Marketing for Small Business
    ALOK KUMAR SINGH
    PONDICHERRY UNIVERITY
  • Internet Marketing for Small Business
    Website effectiveness
    Traffic generation
  • WEBSITE EFFECTIVENESS
    Ask the coming 10 questions to yourself and try to answer them.
  • Where do your eyes go first?
  • 2. Do you know right away what this website is all about?
  • 3. Is the important information “above the fold?”
  • 4. Can you easily find the benefits of the product/service?
  • 5. Is there a clear call to action?
  • 6. Are the colors and images aesthetically pleasing?
  • 7. Is the font easy to read?
  • 8. Are there bulky sections of writing anywhere on the page?
  • 9. Do the menu items clearly tell you where will theytake you?
  • 10. Do you feel personally connected?
  • TRAFFIC GENERATION
  • Google Analytics
    http://www.google.com/analytics
  • SEO (Search Engine Optimization)
    SEO is the process of getting your website recognized more frequently when people perform searches on sites such as
    Google , Yahoo or Bing
    There are three easy ways you can increase your SEO rankings:
    keywords, inbound links and local search listings.
  • Keywords
    Write down all of the keywords associated with your business.
    The next step is to go to the Google Keyword Tool:
    https://adwords.google.com/select/KeywordToolExternal
  • Inbound Links
    The first step is to set up links from all of your own domains.
    Your blog, Facebookpages, Twitter accounts and any other social media outlets should all include links to your website.
    When you post entries on these outlets, include links to your site, as appropriate. When others “retweet” these links, you get exponential exposure.
  • Local Search Listings
    www.google.com/places.
  • Cheer up because everything described before is Effective and Freeee