How to Craft Killer Content Strategy to Earn Links and Visibility : SES Chicago 2013
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How to Craft Killer Content Strategy to Earn Links and Visibility ...
How to Craft Killer Content Strategy to Earn Links and Visibility
Stop building links and start earning them by creating and curating content that is worthy of being shared. A successful content strategy is the fulcrum of your business. To succeed, your content plan must be diverse and creative, providing solutions and including hot topics that resonate with your target audience. But how do you start creating and curating the type of content readers and publishers can't stay away from?
In this session, you will learn:
* How to craft a content strategy that completely supports SEO, PR, social, and partnering strategies.
* What it takes to curate fresh, useful content that will be consumed, shared, and linked to.
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