Pull & Bear - Catalogue Hivers 2007/2008

Slide 2: Talking about young urban style, talking about our own casual style Berlin, 18:00 p.m. September 2007

Slide 22: sicko 19 vs / New Rave LA COSA EMPEZÓ A GESTARSE EN LONDRES UNOS CUANTOS AÑOS ATRÁS, PERO AHORA HA EXPLOTADO SIN REMEDIO EN MEDIO MUNDO: BIENVENIDOS A LA ESCENA NEW RAVE, LA PENÚLTIMA SENSACIÓN ESTÉTICO-MUSICAL ACUÑADA POR LA PRENSA. PULL AND BEAR SE SUBE AL CARRO DE ESTA ESTÉTICA, Y REINTERPRETA LOS LOOKS DE LA ÉPOCA A TRAVÉS DE UNA COLECCIÓN “TRENDY” DE EDICIÓN LIMITADA, BAJO EL SELLO DE SICKO 19. Fiestas clandestinas en espacios ocupados y en clubs no más grandes que el salón de tu casa, chicos y chicas con ropas de mezcla imposible, maquillaje a tutiplén, purpurina y glamour. Color y flúor. Mucho flúor. Y Smiley riendo de nuevo mientras los cuerpos se agitan sudorosos en la pista de baile. Porque esto va de bailar. Hace nada lo llamábamos disco-punk o punk- funk, ahora llámalo electro-rock o indie-rave, que es como lo llaman muchos: un poco de house de finales de los ochenta primeros noventa por aquí, otro poco de Manchester sound por allá, guitarras por supuesto, ritmos machacones, gruesas líneas de bajo, algo de morro y muchas ganas de fiesta. Prodigy y Daft Punk entre los nombres a reivindicar y un puñado de bandas que hasta consiguen que esto sea excitante. No están todos los que son, pero aquí va una guía acelerada para meterse de cabeza en el nuevo sonido de moda. IT ALL STARTED BACK IN LONDON QUITE A FEW YEARS AGO NOW, BUT TODAY IT’S EXPLODED ONTO THE SCENE IN LOADS OF COUNTRIES ALL OVER THE WORLD: WELCOME TO THE NEW RAVE SCENE, THE PENULTIMATE MUSICAL- FASHION SENSATION THAT THE PRESS HAS TAKEN TO HEART. PULL AND BEAR HAS DECIDED TO JOIN IN, REINTERPRETING AND REVAMPING THE LOOK WITH A “TRENDY” LIMITED EDITION COLLECTION UNDER THE SICKO 19 LABEL. Clandestine raves in squats and clubs not much bigger than your sitting room; boys and girls wearing impossible combinations, caked in makeup, glitter and glamour. Colour and fluorescence. And Smiley’s got that look on his face again whilst sweaty bodies heave on the dance floor. Because this is all about dance. Just the other day we were calling it disco-punk or punk-funk, but now the names preferred by many are electro-rock or indie-rave: a touch of late 80s - early 90s house, combined with a bit of the Manchester sound, without forgetting those guitars of course. Thudding repetitive rhythms, heavy basses, lots of cheek and ready to party. Prodigy and Daft Punk are the names to listen out for, together with a fistful of bands that are guaranteed to turn up the heat. They’re not all there, but below you’ll find a quick-hit list that’ll get you started with the new sounds of fashion.

Slide 23: The sunshine underground This combo from Leeds is a definite favourite amongst the fans of these new sounds. You can hear the influence of Daft Punk and Happy Mondays on their debut album, “Raise the alarm” (City Rockers, 2006). Man like me His greatest achievement www.myspace.com/thesunshineunderground to date: taking part in Tate Tracks, a curious experiment organised by London’s Tate Gallery, in which various artists put music to a work of art. Debut single: “Oh, My Gosh” (Stop Start Records, 2007). www.myspace.com/manlikeme Klaxons The real forerunners of the trend ever since lead singer Jamie Reynolds thought up the label during an interview, that NME would then squeeze the very last drop out of, much to his regret. Or Cansei de ser sexy New rave sounds, Brazilian perhaps not. The album: “Myths of the Near style. A practically all-girl combo (the drummer is Future” (Universal, 2007). the only boy) that’s becoming hugely popular Hadouken! The name comes from Street Fighter and their songs www.myspace.com/klaxons internationally thanks to their provocative lyrics are full of Game Boy sounds. These boys from Leeds are the and laid back attitude. Sub Pop/Everlasting new kids on the scene but NME is already singing their praises, published their first album last year. whilst Pop magazine claims that they’re next year’s Klaxons. www.myspace.com/canseidesersexy For the time being they’ve published a couple of singles. www.myspace.com/hadoukenuk Justice A remix of Simian, Franz Ferdinand, Soulwax or Britney Spears. The spirit of Daft Punk revamped and updated by a couple of French guys who are behind one of the best albums out this summer, “†” (Ed Banger, 2007). www.myspace.com/etjusticepourtous Shitdisco They admit to being influenced by Prodigy and Gang of Four, but in actual fact this Glasgow-based group is all too reminiscent of The Rapture. But what the heck, they’re top of the list Crystal castles A Canadian duo that oscillates in the popularity stakes. Their first album, between super sweet and mind-blowing punk “Kingdom of Fear”, was launched this year by sounds. After just a couple of singles, they’re way Fierce Panda. www.myspace.com/shitdisco Digitalism A German duo that has received up there on the ultra-trendies’ lists. rap-turous praise from the specialised press www.myspace.com/crystalcastles New young pony club This English combo got together following the launch of their album “Idealism” in 2004, but we’ve had to wait until this summer for their (Kitsuné /Virgin).“Pogo” is a superb track. first album, entitled “Fantastic Playroom” (Island / www.myspace.com/digitalism Universal). Listen out for the track entitled “Ice Cream”. www.myspace.com/newyoungponyclub

Slide 25: fuck hugo ignacio iriarte héctor muelas Yes, Berlin is still a cheap city. That’s one of the reasons for its serve traditional Japanese food at absurdly low prices. It’s one success, although that looks set to finish soon. Hector has no of the few places in Berlin apart from the luxury restaurants doubts about it “rents are not the only cheap thing here, buying where you can get fresh fish every day. And the Lebensmittel, is amazing. There’s no other European capital with these prices in Rochstr, a small family run place where you can eat traditional and I don’t think it’s going to last much longer if you think that German food made with organic products”. A club: there’s a despite the crisis and the relocation of industry, Berlin is still the whole bunch of DJs here and the scene here is huge, but at the economic powerhouse of Europe”. Silvia, fashion designer and same time it’s very changeable, the people here follow a scene creative consultant for PotiPoti, says much the same thing: “the or a DJ or a group more than a particular place; very often the cheap rents here are starting to go up now because a lot of places here are one-nighters. But there are places that’ll never people from outside are moving in; it’s getting harder and harder let you down. Cookies on Tuesdays and Thursdays. White Trash, to find somewhere”. But so you get an idea of what things are 8mm, Magnet, Weekend…” One of the resident Djs here is Hugo like right now, Hector explains: “you can find a flat of about 80 Capablanca a.k.a. Fuck Hugo, a Burgos boy who’s been doing square metres in a cool district for 500 euros. Apart from the the circuit in Berlin for some time now. “Berlin night life is fresh, district, another advantage is that the flat might be pre WW2 and exciting and fun like few others. The choices are tremendous, so will have wood floors, high ceilings, antique doors, filigreed the atmosphere’s hard to beat and the people are great. I’m BERLIN MUST HAVE SOMETHING SPECIAL FOR SO MANY PEOPLE TO GET HOOKED ON IT. IT HAPPENS TO A LOT OF and stuccoed walls, enormous rooms, interior patios and other working in clubs like Picknick, which is the maximum in PEOPLE: A FEW SHORT TRIPS AND THEY SETTLE DOWN, AND NOT JUST FOR A SHORT STAY. THE PHOTOS IN THIS extras. A dream home for anyone”. What’s the best district to live “ubercool” right now, Tape, Maria, and I also do my own parties CATALOGUE WERE TAKEN THERE SO IT’S WORTH TALKING TO A FEW PEOPLE TO FIND OUT WHAT THIS SOMETHING in? “Mitte, in my opinion. It’s the centre of Berlin without being in KIM, a really fun arty mini club. SPECIAL IS. downtown. Everything you need is here. Everyone you know lives here and you can go from one place to another in a As for good art galleries, Hector mentions the “Contemporary Hector Muelas is one of the many Spaniards that have made Berlin their home. 27 years old and with three years experience working ‘kurzstrecke’, which is like a short distance taxi that costs three Fine Arts, Neu, Peres Projects, Giti Nourbakhsch and Arndt & for Vice magazine, he edits the Spanish language version, which went on sale for the first time in July. Hector is also editor of the and a half euros, it doesn’t matter where you go as long as it’s Partner”. Ignacio opts for the “more mainstream places” German and Austrian editions. “Like a lot of people of my generation, I was lucky enough to go ex-pat and not end up working as less than three kilometres away. Another interesting area is especially the Zimmerstr galleries. It’s worth having a look the- a DJ”, says Hector with some irony. Hector’s arrival in Berlin was accidental, a result of the post grad studies he was doing at the time. Prenzlauerberg, which is full of students, artists and young re, they’re in three adjoining buildings. My favourite is Barbara “Instead of that I decided to do Fine Art, I needed to get Barcelona out of my system and it seemed the best way to do a bit of a detox. families obsessed with organic food and push bikes”. Weiss. You’ll find all the art galleries worth seeing at The city grew on me bit by bit and I decided to settle down here”. What are the best and the worst things about living here? “If you’re www.indexberlin.de, it’s a gem of a site”. young and you’ve just arrived, there’s nothing bad about the place, apart from the language and one or two culture shocks. Berlin’s We asked Hector to do a quick tour of his favourite places in a city where you can go out every night of the week, you never feel alone here, everyone’s doing something, it’s cheap to live here Berlin. We started with accommodation. “If you’re on a tight One final question for Hector. A good park to wander around as well, everything works 24 hours a day and you rediscover the city every day because it’s huge. Most Americans I know that have budget, the Circus Hostel Berlin is the best place, in Rosenthaler in? “the Weinbergspark, in the centre of Mitte, you can even rent moved here say that Berlin reminds them of New York when it was really cool”. Ignacio Iriarte, a visual artist living and working in Platz right in the centre of Mitte. If you don’t mind paying a bit out a barbecue, with beer, bread and meat all included in the Berlin for some months, also sings the city’s praises: “there are a lot of artists here and they’re from everywhere. The ones that can more, I always recommend the Lux 11, in Rosa-Luxemburg cost and spend the day there until it gets dark, lying on the grass”. stand the Siberian temperatures decide to stay on for a while, while others get hooked on the place and end up living here for good. Strasse. The Hyatt and the Mandala are my favourites if price The magic of Berlin in Hugo’s own words: “There are few more It’s a really comfortable, cheap city with a lot of great places to live and work and some truly excellent culture as well”. isn’t your main worry”. Restaurants: “the Ishin, in Mittelstr. It’s a comforting feelings than coming back by plane after a long, simple Japanese restaurant, sort of cantina style where they tiring trip and seeing the city through the window…”

Slide 26: Algo tiene Berlín para que tanta gente se quede enganchada a esta ciudad. A muchos les ocurre lo mismo: tras algunos viajes cortos, deciden construcción previa a la segunda guerra mundial, con lo cual vas a contar con detalles como suelos de madera, techos altísimos, puertas antiguas, asentarse en ella ni que sea por una temporada. Ya que las fotos de este catálogo se dispararon allí, aprovechamos para indagar a través de filigranas y estucados, habitaciones gigantes, patios interiores y demás. Un sueño para cualquiera”. ¿Cuál es la mejor zona para vivir? “En mi varias personas en qué consiste ese encanto que a tantos seduce. Héctor Muelas Con 27 años, hace 3 que trabaja para la revista Vice, cuya opinión es Mitte. Es el centro de Berlín pero no el downtown. Todo lo que necesitas está aquí, todo el mundo que conoces vive aquí y puedes ir versión española se estrenó el pasado mes de julio. Junto a la española, Héctor es también editor de las ediciones alemana y austriaca. Héctor de un sitio a otro en un ‘kurzstrecke’, que es un taxi de corto recorrido que cuesta tres euros y medio, no importa a donde vayas siempre que sean llegó a Berlín un poco por casualidad, para hacer un postgrado. ¿Qué es lo mejor y lo peor de vivir aquí? “Si eres un recién llegado y eres menos de tres kilómetros”. Le pedimos a Héctor que nos haga un recorrido rápido por sus sitios favoritos. Empecemos por el alojamiento: “Si vas relativamente joven, no hay nada negativo, aparte del tema del idioma y algún bache cultural. Berlín es una ciudad en la que puedes salir todos en plan tirado, el Circus Hostel Berlin es de lo mejor, en plena Rosenthaler Platz, uno de los corazones de Mitte. Si no te importa gastarte un poco los días de la semana, una ciudad donde nunca estás solo, donde todo el mundo hace cosas, donde vivir es barato, donde todo funciona 24 horas más, siempre recomiendo el Lux 11, en Rosa-Luxemburg Strasse. El Hyatt y el Mandala siguen siendo mis favoritos si puedes permitírtelo”. Un y donde redescubres la ciudad día a día ya que es inmensa. La mayoría de americanos que conozco que se han mudado aquí siempre dicen restaurante: “El Ishin, en Mittelstr. Es un restaurante japonés simple, en plan cantina, donde sirven comidas tradicionales japonesas a un precio que esta ciudad les recuerda a Nueva York cuando era realmente cool”. Ignacio Uriarte, artista visual que vive y trabaja en Berlín desde hace increíble. Y el Lebensmittel, en Roschstr, un pequeño restaurante familiar donde sirven platos tradicionales alemanes hechos exclusivamente un par de meses, también alaba sus excelencias: “Somos muchos los artistas que venimos de todo el mundo, los que resisten el frío siberiano, con productos orgánicos”. Un club: “Hay un montón de DJs y la escena es inabarcable, pero también se recicla muy rápido, la gente sigue más se quedan una temporada, los demás se enganchan a la ciudad y se quedan para siempre. Es una ciudad muy cómoda y económica que ofrece una escena, un grupo o un DJ que un local; muchas veces son clubs itinerantes. Pero están los clásicos que nunca fallan: Cookies los martes y excelentes espacios para vivir y trabajar así como una oferta cultural excepcional”. Sí, Berlín sigue siendo una ciudad barata. Ahí radica parte jueves, White Trash, 8mm, Magnet, Weekend…”. La noche berlinesa es excitante, fresca y divertida como pocas. En cuanto a galerías interesantes, de su éxito, aunque no parece que esto vaya a durar para siempre. Héctor lo tiene claro: “No sólo alquilar es barato en Berlín, comprar es único. Héctor destaca “Contemporary Fine Arts, Neu, Peres Projects, Giti Nourbakhsch y Arndt & Partner”, mientras que Ignacio se decanta “por lo más No hay ninguna capital europea con estos precios y no creo que vaya a durar demasiado, considerando que, a pesar de la crisis y el desplazamiento ‘mainstream’, sobre todo las galerías de Zimmerstr. Vale la pena recorrerlas, están concentradas en tres edificios contiguos. Mi favorita es Barbara de la industria, Berlín sigue siendo la capital del motor económico de Europa”. Las palabras de Silvia, diseñadora de moda y mitad creativa Weiss. En www.indexberlin.de encontraréis todas las galerías de la ciudad interesantes, es una joya de sitio”. Y acabamos: Héctor, ¿un parque de PotiPoti ya apuntan en esta dirección: “Lo de los alquileres baratos está empezando a cambiar por la llegada de tanta gente de fuera; cada para perderse? “El Weinbergspark, en pleno corazón de Mitte, donde incluso puedes alquilar una barbacoa, cerveza, carne y pan incluidos, y vez es más difícil encontrar algo”. Pero para que os hagáis una idea de cómo andan las cosas, según explica Héctor, “puedes encontrar un piso quedarte hasta las tantas de la noche tirado en el césped”. La magia de Berlín en palabras de Hugo: “Hay pocas sensaciones más reconfortantes de unos 80 metros cuadrados en un barrio guay por 500 euros. La ventaja, además de la localización, es que el piso probablemente sea de que volver en avión después de un viaje largo y cansino y ver la ciudad por la ventanilla…”

Slide 27: Xdye nights are always relaxed and cool; only for good boys and girls. Berlin, 23:00 p.m. October 2007

Slide 33: STAFF Editor, Production & Creative Direction Pablo Prieto _Pull and Bear [communication & marketing] Fashion Editor Alberto Murtra Design ARM [karrie.54@gmail.com] Copy Editor Yolanda Muelas [www.revistametal.com] Distribution Pull and Bear stores LIVE IN HEAVEN + XDYE CASUAL NIGHTS + NEW RAVE Photography Nico Creative Management Pablo Prieto _Pull and Bear [communication & marketing] Production Rachel @ keep it special! Fashion Stylist Alberto Murtra Make Up Jordi Fontanals Hair Marc Orsatelli Models Vlada @ Women Paris + Edita @ La Agencia + Michael Camiloto @ View + Evandro Soldati @ Traffic + Lucien @ View SICKO 19 JEANS Photography Nico Creative Management Pablo Prieto _Pull and Bear [communication & marketing] Fashion Stylist Alberto Murtra Make Up & Hair Jordi Fontanals Models Madara @ Traffic + Dan Cameron @ View MAKING OF Photography Gerard Estadella www.icanteachyouhowtodoit.com Copyright of the edition, texts, drawings and photographs: A Coruña (Spain), 2007, Pull & Bear España, S.A. All rights reserved. This catalogue and the contents and elements therein are protected by the intellectual property laws of the Kingdom of Spain and by all applicable International Treaties and Conventions. Reproduction, distribution, public communication, transformation and, in general, any kind and/or form of use that is not expressly authorised by the owners is strictly prohibited. Not all the products featured in this catalogue are sold in the country of interest to you. Please contact your nearest Pull and Bear store to check availability. Puede que algunos artículos mostrados en este catálogo no estén disponibles en tu país. Por favor, consulta la disponibilidad en tu tienda Pull and Bear más cercana.