NAE DNA: WHAT'S IN A NAME?

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MY THOUGHTS INSPIRED BY IBRAHIM ABUBAKAR ALMOST 7 YEARS AGO.

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NAE DNA: WHAT'S IN A NAME?

  1. 1. NAME DNA A Compelling Approach to Brand Naming
  2. 2. What’s In A Name?  A whole lot. Its an identity. In some cases it says who you are and where you are from.  It gives an insight into your history and reputation in some instances.  Imagine a politician called Judas.  So a name can become a liability or where properly applied an asset.  It must also stand the test of time and cut across cultures just as Judas has for over 2000 years.  Name DNA provides the building blocks and offers best results.
  3. 3. DNA Detectors
  4. 4. The perfect name is easy to spell and pronounce. A, B, C.
  5. 5. Clarity  With a perfect name, nothing gets lost in its translation/transliteration regardless of what language your markets speak.
  6. 6. Emotive  A perfect name captures both verbal and non- verbal perspectives e.g. feeling, smell, taste.
  7. 7. Differentiates you from your competitors Stand Out
  8. 8. The perfect name is durable and elastic across time and cultures. Durability
  9. 9. If it uncovers a wealth of ideas and direction, it is a perfect name. Jackpot!
  10. 10. You immediately feel a connection to a perfect name. Brand Connection
  11. 11. A perfect name is often flexible for creative usage Flexibility
  12. 12. Positive Energy
  13. 13. Uncomplicated Simplicity
  14. 14. Memorable Unforgettable
  15. 15. Sonorous Musical
  16. 16. The right name for your brand, does more than just identify. It speaks of the personality, the essence of your company and its products. Essence
  17. 17. The perfect name differentiates – it is not cliché, it does not say “me too”. Stand Up & Out
  18. 18. The perfect name is unique and “ownable” - it can survive the most rigorous trademark screening. Unique
  19. 19. The perfect name often emerges from your first instincts – it sometimes the most obvious choice. Instincts
  20. 20. The perfect name becomes a valuable and tangible asset. Name as Asset
  21. 21. The perfect name communicates the personality of your product. Proper Communication
  22. 22. The perfect name becomes a great brand without trying too hard. Name As Brand
  23. 23. The perfect name transcends geographical boundaries, is culturally appropriate and communicates effectively across languages. Trans Barriers
  24. 24. When a person hears your name for the first time he/she carries some feelings/subliminal reactions. It embodies certain values and echoes already residing in the mind. Connection
  25. 25. The perfect name has perfect rhythm. Harmony
  26. 26. The perfect name communicates the essence of your company. Its products, its services. Soul
  27. 27. The perfect name communicates without overstating or shouting. Subtlety
  28. 28. The perfect name helps your brand out in the crowd. Brand Apart
  29. 29. The perfect name is relevant. Relevance
  30. 30. The perfect is affirmed by a smaller and more efficient research effort. Confirmation
  31. 31. The perfect name can spell success for your company. Success
  32. 32. The perfect name is often a brand new word or a phrase – coined to communicate volumes about who you are. Innovation
  33. 33. Blueprint  The perfect name is a conceptual blueprint for your marketing communications.
  34. 34. Foundation  The perfect name is the foundation of all your marketing efforts.
  35. 35. Brand Support  The perfect name sings the praises of your product.
  36. 36. The perfect name is extensible, capable of expanding with you as you grow. Extensible
  37. 37. Thank You

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