ICV Public Relations Committee
ICV Public Relations Committee <ul><li>Public Relations Committee  (PR Team)    Press and the Internet </li></ul><ul><li>...
<ul><li>Costs / revenues of committee work a) Current costs / revenues Budget 2009 Forecast </li></ul><ul><ul><li>Current ...
<ul><li>The Team </li></ul><ul><li>He r wig Frieda g Brigitte Dienstl-Arnegger  (from 07/2009) Aiste Lörgen  (to 07/2009) ...
ICV Public Relations Committee <ul><li>Our programme: </li></ul><ul><li>P urpose and goals of the committee’s work -  Rain...
ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>P urpose and goals of the...
ICV Public Relations Committee „ Der PR-committee ist zuständig  für die externe / interne Kommunikation  auf der Basis  g...
<ul><li>Purpose of the  committee's work </li></ul><ul><ul><li>A  purpose  is understood as being a  motive  for a  goal-o...
<ul><li>Goals  of the   co mmittee's work </li></ul><ul><ul><li>We place the ICV’s  sustainable controlling approach  as m...
<ul><li>Limitation of the  committee's work </li></ul><ul><ul><li>The committee recognises  the  restriction of  our finan...
<ul><li>Our strategic topics </li></ul><ul><ul><li>Our four-year programme  </li></ul></ul><ul><ul><li>Expanding the ICV w...
ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>P urpose and goals of the...
<ul><li>ICV Internet presence (Web 2012),  o verview </li></ul><ul><ul><li>Europe-wide domain address    www.controllerve...
<ul><li>ICV Internet presence (Web 2012) </li></ul>ICV Public Relations Committee
<ul><li>ICV Internet presence (Web 2012)  And there are so many other smaller matters: </li></ul><ul><ul><li>The integrati...
<ul><li>ICV Internet presence (Web 2012) International ICV pages </li></ul>ICV Public Relations Committee <ul><ul><li>10 l...
<ul><li>ICV Internet presence (Web 2012) Extensive Polish ICV homepage </li></ul>ICV Public Relations Committee <ul><ul><l...
<ul><li>ICV Internet presence (Web 2012) Examples of foreign-language pages (Hungarian) </li></ul>ICV Public Relations Com...
<ul><li>ICV Internet presence (Web 2012) The ICV work groups in the internet </li></ul><ul><ul><li>The structure of the wo...
<ul><li>ICV Internet presence (Web 2012) work group pages: a) structure </li></ul><ul><li>For a long time the work groups ...
<ul><li>ICV Internet presence (Web 2012) work group pages: a) structure </li></ul>ICV Public Relations Committee
<ul><li>ICV Internet presence (Web 2012) work group pages: b) regional pages </li></ul>ICV Public Relations Committee <ul>...
<ul><li>ICV Internet presence (Web 2012) work group pages: b) regional page </li></ul>ICV Public Relations Committee
<ul><li>ICV Internet presence (Web 2012) our  wish es </li></ul><ul><li>The following basically applies:  </li></ul><ul><l...
<ul><li>ICV Internet presence (Web 2012) Examples of work group pages  (reports from the Mecklenb u rg - Vorpommern work g...
<ul><li>ICV Internet presence (Web 2012) Examples of work group pages  (Contact - North 1 work group) </li></ul>ICV Public...
<ul><li>ICV Internet presence (Web 2012) Examples of work group pages  (Portrait of the Berlin-Brandenburg work group) </l...
<ul><li>ICV Internet presence (Web 2012) our wishes </li></ul><ul><li>We would like to have informative, but above all liv...
<ul><li>ICV Internet presence (Web 2012) Our contribution, so that our / your  ICV homepage achieves excellence: </li></ul...
ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>Purpose and goals of the ...
<ul><li>ICV publications (Print 2012) </li></ul><ul><ul><li>Expanding the  ICV  p rint   medi a : -  in future  CM  with  ...
<ul><li>Expansion of ICV print media </li></ul><ul><ul><li>CM  with  10 pages  in future </li></ul></ul><ul><ul><li>- work...
<ul><li>Intensification of the ICV press relations  </li></ul><ul><ul><li>Continuity and relevance </li></ul></ul><ul><ul>...
<ul><li>Support of regional ICV press relations </li></ul><ul><ul><li>Support by the   p ress  officer </li></ul></ul><ul>...
ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>Purpose and goals of the ...
<ul><li>2010 implementation planning   </li></ul><ul><li>1. CBC  C ontrolling  B usiness  C ommunity a web-based social ne...
ICV Public Relations Committee <ul><li>CBC project  </li></ul><ul><ul><li>CBC schedule </li></ul></ul><ul><ul><li>Septembe...
<ul><li>Further 2010 implementation planning </li></ul><ul><ul><li>2. for members only (attractive homepage content only f...
ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>Purpose and goals of the ...
<ul><li>Group work: wishes, ideas, suggestions </li></ul><ul><li>Wishes related to the ICV PR work and ideas for the succe...
ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>Purpose and goals of the ...
<ul><li>Presentation of the outcome of the work </li></ul><ul><li>Wishes related to the ICV PR work and ideas for the succ...
ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>Purpose and goals of the ...
<ul><li>Survey </li></ul><ul><ul><li>Please help us to perform  even better </li></ul></ul>ICV Public Relations Committee
<ul><li>Future perspectives </li></ul><ul><ul><li>Controlling as defined by Deyhle should not only be perceived as control...
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PräSentation öFf 2009112 V3 Englisch

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PräSentation öFf 2009112 V3 Englisch

  1. 1. ICV Public Relations Committee
  2. 2. ICV Public Relations Committee <ul><li>Public Relations Committee (PR Team)  Press and the Internet </li></ul><ul><li>Set up in 1996 </li></ul><ul><li>With its own press officer (Hans-Peter Sander) since 1997: </li></ul><ul><li>With a dedicated ICV homepage since 1997: </li></ul>Hits (visits) per annum 250,000 b l og / Wiki views 400 , 000 visitors with 6 million page views
  3. 3. <ul><li>Costs / revenues of committee work a) Current costs / revenues Budget 2009 Forecast </li></ul><ul><ul><li>Current committee costs incl. press 78 83 </li></ul></ul><ul><ul><li>Internet income 41 35 </li></ul></ul><ul><ul><li>b) Project costs Web 2012 </li></ul></ul><ul><ul><li>Costs 35 45 anticipated project work </li></ul></ul>ICV Public Relations Committee
  4. 4. <ul><li>The Team </li></ul><ul><li>He r wig Frieda g Brigitte Dienstl-Arnegger (from 07/2009) Aiste Lörgen (to 07/2009) Silke Neunzig Jens Obermöller Hans-Peter Sander Michael Spina Rainer St el zer Nicole ta Thom ka </li></ul>ICV Public Relations Committee Our management board partner: Adrianna Lewandowska Responsibility Team-Leader Web Editor Integration of work groups Security, co-ordination ControllingWiki Press / b l og / E-news Advertising revenue, “Terrier” Parental leave English Website, translations
  5. 5. ICV Public Relations Committee <ul><li>Our programme: </li></ul><ul><li>P urpose and goals of the committee’s work - Rainer St el zer 3 min </li></ul><ul><li>ICV Internet presence (Web 2012) </li></ul><ul><ul><li>Overview - He r wig Frieda g 3 min </li></ul></ul><ul><ul><li>International ICV page s - Nicole ta Thom ka 3 min </li></ul></ul><ul><ul><li>W ork group pages - Brigitte Dienstl-Arnegger 5 min </li></ul></ul><ul><li>ICV publications (Print 2012 ) - Hans-Peter Sander 3 min </li></ul><ul><li>2010 implementation planning - Michael Spina 3 min </li></ul><ul><li>Group work: wishes, ideas, suggestions 30 min </li></ul><ul><li>Presentation of the outcome of the work 15 min </li></ul><ul><li>Concluding survey / future perspectives - He r wig Frieda g 5 min </li></ul>
  6. 6. ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>P urpose and goals of the committee’s work - Rainer St el zer 3 min </li></ul><ul><li>ICV Internet presence (Web 2012) </li></ul><ul><ul><li>Overview - He r wig Frieda g </li></ul></ul><ul><ul><li>International ICV pages - Nicole ta Thom ka </li></ul></ul><ul><ul><li>W ork group pages - Brigitte Dienstl-Arnegger </li></ul></ul><ul><li>ICV publications (Print 2012) - Hans-Peter Sander </li></ul><ul><li>2010 implementation planning - Michael Spina </li></ul><ul><li>Group work: wishes, ideas, suggestions </li></ul><ul><li>Presentation of the outcome of the work </li></ul><ul><li>Concluding survey / future perspectives - He r wig Frieda g </li></ul>
  7. 7. ICV Public Relations Committee „ Der PR-committee ist zuständig für die externe / interne Kommunikation auf der Basis gezielter, professioneller PR-Arbeit“ * * Spielregeln des ICV “ The PR committee is responsible for external / internal communication based on targeted, professional PR work ” * * ICV operational rules
  8. 8. <ul><li>Purpose of the committee's work </li></ul><ul><ul><li>A purpose is understood as being a motive for a goal-oriented activity or behaviour. Without “movement / action” there is no purpose and as a consequence of this – no effect either . </li></ul></ul><ul><ul><li>The purpose of our committee's work is bas ed on the ICV´s overall strategy : </li></ul></ul>ICV Public Relations Committee ” We are improving the popularity of the ICV in the European professional audience”
  9. 9. <ul><li>Goals of the co mmittee's work </li></ul><ul><ul><li>We place the ICV’s sustainable controlling approach as management concept and the role of the controller as partner to the management at the very centre of our communication . </li></ul></ul><ul><ul><li>And it is these topics that we communicate to a professional audience , in particular to : - Members of the International Controller Association (ICV) - Controllers / Chief Financial Officers - Members of universities (economics ) </li></ul></ul><ul><ul><li>We use the following media to do this: </li></ul></ul><ul><ul><li>- the trade press - the intranet / Internet </li></ul></ul><ul><ul><li>Internationality is achieved by the intensive use of English as well as the regional languages in our target countries. </li></ul></ul>ICV Public Relations Committee
  10. 10. <ul><li>Limitation of the committee's work </li></ul><ul><ul><li>The committee recognises the restriction of our financial resources and supports the Association’s work by : - co-financing PR work via revenue-earning activities - increasing membership by generating member benefits </li></ul></ul>ICV Public Relations Committee
  11. 11. <ul><li>Our strategic topics </li></ul><ul><ul><li>Our four-year programme </li></ul></ul><ul><ul><li>Expanding the ICV website  Web 2012 ( s tart 11/2008) </li></ul></ul><ul><ul><li>Active relations with the press  Print 2012 (s tart 11/2009) </li></ul></ul><ul><ul><li>Future members (students)  Uni 2012 ( p robable start 01/2011) </li></ul></ul>ICV Public Relations Committee
  12. 12. ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>P urpose and goals of the committee's work - Rainer St el zer </li></ul><ul><li>ICV Internet presence (Web 2012) </li></ul><ul><ul><li>Overview - He r wig Frieda g 3 Min </li></ul></ul><ul><ul><li>International ICV pages - Nicole ta Thom ka 3 Min </li></ul></ul><ul><ul><li>W ork group pages - Brigitte Dienstl-Arnegger 5 Min </li></ul></ul><ul><li>ICV publications (Print 2012) - Hans-Peter Sander </li></ul><ul><li>2010 implementation planning - Michael Spina </li></ul><ul><li>Group work: wishes, ideas, suggestions </li></ul><ul><li>Presentation of the outcome of the work </li></ul><ul><li>Concluding survey / future perspectives - He r wig Frieda g </li></ul>
  13. 13. <ul><li>ICV Internet presence (Web 2012), o verview </li></ul><ul><ul><li>Europe-wide domain address  www.controllerverein.com  www.controlling-online.eu </li></ul></ul><ul><ul><li>appointment of a web editor  May 2009 </li></ul></ul><ul><ul><li>overhauling the web layout  May 2009 </li></ul></ul><ul><ul><li>and encompasses the following sub- projects: </li></ul></ul><ul><li>1: ControllingWiki  started last January </li></ul><ul><li>2: Knowledge  search function, accumulation of knowledge </li></ul><ul><li>3: Member benefits  ICV community </li></ul><ul><li>4: Current items  YouTube, translations </li></ul><ul><li>5: Career  German/English career tips </li></ul>ICV Public Relations Committee
  14. 14. <ul><li>ICV Internet presence (Web 2012) </li></ul>ICV Public Relations Committee
  15. 15. <ul><li>ICV Internet presence (Web 2012) And there are so many other smaller matters: </li></ul><ul><ul><li>The integration of the Polish and Austrian homepages </li></ul></ul><ul><ul><li>Apart from YouTube also Slideshare integration for pdf´s and ppt´s </li></ul></ul><ul><ul><li>Application for membership </li></ul></ul><ul><ul><li>We present: with an image of ICV supporters / sponsor logos </li></ul></ul><ul><ul><li>Controlling TV (only in German) </li></ul></ul><ul><ul><li>Integration of current press reports (only in German) </li></ul></ul><ul><ul><li>Attempt to generate revenue with advertising blocks (Quartermedia and affiliates) </li></ul></ul><ul><li>  </li></ul>ICV Public Relations Committee
  16. 16. <ul><li>ICV Internet presence (Web 2012) International ICV pages </li></ul>ICV Public Relations Committee <ul><ul><li>10 languages </li></ul></ul><ul><ul><li>Budget of € 10,000 for translations </li></ul></ul><ul><ul><li>Country-specific pages accessible via short URLs: http://www.controllerverein.com/ch /pl, / bg, /hu, etc. </li></ul></ul><ul><ul><li>On the English ICV page: </li></ul></ul><ul><ul><li> - Login for members </li></ul></ul><ul><ul><li> - Registration and English E-news archive </li></ul></ul><ul><ul><li> - ControllingWiki </li></ul></ul><ul><ul><li> - Controller statements </li></ul></ul><ul><ul><li>- Current international reports under “international” </li></ul></ul><ul><ul><li> - Career: career advice / jobs </li></ul></ul><ul><ul><li>Contact for all questions / problems: </li></ul></ul><ul><ul><ul><li>Nicole ta Thom ka : n.thomka@gmx.de </li></ul></ul></ul>
  17. 17. <ul><li>ICV Internet presence (Web 2012) Extensive Polish ICV homepage </li></ul>ICV Public Relations Committee <ul><ul><li>Contact s for our Polish colleagues: Edyta Szarska, Andrzej Derkowski, Justyna Debska </li></ul></ul>
  18. 18. <ul><li>ICV Internet presence (Web 2012) Examples of foreign-language pages (Hungarian) </li></ul>ICV Public Relations Committee
  19. 19. <ul><li>ICV Internet presence (Web 2012) The ICV work groups in the internet </li></ul><ul><ul><li>The structure of the work group pages </li></ul></ul><ul><ul><li>Our wishes </li></ul></ul><ul><ul><li>How we as work group leaders wish to provide the ICV members with even better support </li></ul></ul>ICV Public Relations Committee
  20. 20. <ul><li>ICV Internet presence (Web 2012) work group pages: a) structure </li></ul><ul><li>For a long time the work groups have their own pages at www.controllerverein.com > Arbeitskreise [work groups] . </li></ul><ul><li>The traditional work group pages are laid out as follows </li></ul><ul><li>A portrait of the work group with space for “philosophy”, “orientation” and “the work group’s objectives” </li></ul><ul><li>Contact </li></ul><ul><li>Events </li></ul><ul><li>History </li></ul><ul><li>The m inutes ( A ccessible to members only ) . </li></ul>ICV Public Relations Committee
  21. 21. <ul><li>ICV Internet presence (Web 2012) work group pages: a) structure </li></ul>ICV Public Relations Committee
  22. 22. <ul><li>ICV Internet presence (Web 2012) work group pages: b) regional pages </li></ul>ICV Public Relations Committee <ul><li>The classification of the German work group pages on regional lines is new. It makes it possible to have </li></ul><ul><li>a more rapid overview of the offers within a particular region. </li></ul><ul><li>an additional “regional page” where the region can present itself together with its regional executive, and further offers and events. </li></ul>
  23. 23. <ul><li>ICV Internet presence (Web 2012) work group pages: b) regional page </li></ul>ICV Public Relations Committee
  24. 24. <ul><li>ICV Internet presence (Web 2012) our wish es </li></ul><ul><li>The following basically applies: </li></ul><ul><li>The scope and level of detail of the work group pages primarily falls within the area of responsibility and depends on the commitment of the work group leader and of the members of work groups. </li></ul><ul><li>The optical layout – whether graphics, photos or sub-headings are being worked on – can also be adjusted by the page editor within a preset broad framework. </li></ul><ul><li>You will find below brief snapshots of how this can look like. </li></ul>ICV Public Relations Committee
  25. 25. <ul><li>ICV Internet presence (Web 2012) Examples of work group pages (reports from the Mecklenb u rg - Vorpommern work group) </li></ul>ICV Public Relations Committee
  26. 26. <ul><li>ICV Internet presence (Web 2012) Examples of work group pages (Contact - North 1 work group) </li></ul>ICV Public Relations Committee
  27. 27. <ul><li>ICV Internet presence (Web 2012) Examples of work group pages (Portrait of the Berlin-Brandenburg work group) </li></ul>ICV Public Relations Committee And on top of that there is more on offer, such as “work group members”, “Co-operation with universities” and “Information from the work group leadership”
  28. 28. <ul><li>ICV Internet presence (Web 2012) our wishes </li></ul><ul><li>We would like to have informative, but above all lively work group pages. </li></ul><ul><li>With a good mix of reports and photos, interviews and portraits, with facts and background information, with professional and human interest topics. </li></ul>ICV Public Relations Committee
  29. 29. <ul><li>ICV Internet presence (Web 2012) Our contribution, so that our / your ICV homepage achieves excellence: </li></ul><ul><li>With your support: an even more user friendly structure of our ICV </li></ul><ul><li>homepage </li></ul><ul><li>Our “friendly-edit” for all </li></ul><ul><li>Our web editor has been supporting the work group leaders since </li></ul><ul><li>mid-2009. I look forward to receiving your suggestions and tasks! </li></ul><ul><li>Brigitte Dienstl-Arnegger </li></ul><ul><li>Web edit orial office: controllerverein.com </li></ul><ul><li>Mail address: info@dietexterin.com </li></ul>ICV Public Relations Committee
  30. 30. ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>Purpose and goals of the committee's work - Rainer St el zer </li></ul><ul><li>ICV Internet presence (Web 2012) </li></ul><ul><ul><li>Overview - He r wig Frieda g </li></ul></ul><ul><ul><li>International ICV pages - Nicole ta Thom ka </li></ul></ul><ul><ul><li>W ork group pages - Brigitte Dienstl-Arnegger </li></ul></ul><ul><li>ICV publications (Print 2012) - Hans-Peter Sander 3 Min </li></ul><ul><li>2010 implementation planning - Michael Spina </li></ul><ul><li>Group work: wishes, ideas, suggestions </li></ul><ul><li>Presentation of the outcome of the work </li></ul><ul><li>Concluding survey / future perspectives - He r wig Frieda g </li></ul>
  31. 31. <ul><li>ICV publications (Print 2012) </li></ul><ul><ul><li>Expanding the ICV p rint medi a : - in future CM with 10 pages “ ICV i n CM” - CM spe c ial: “ Controlling International” and “ Expert work group r eport” </li></ul></ul><ul><ul><li>Intensi fication of the ICV ’s press relations </li></ul></ul><ul><ul><li>Support of the press relations of regional work group s </li></ul></ul><ul><ul><li>Creating a relationship between those with an interest in controlling an d the ICV and generating r evenues (€ 25 ,000 ): - German Controllers´ E-News ( fortnightly , 11 , 400 subscribers ) - Polish ICV N ewsletter ( monthly , 650 subscribers ) - English Int ernational Controllers´ E-News ( monthly , 11 , 300 subscribers ) </li></ul></ul><ul><ul><li>Controlling Blog (600 hits / day ) </li></ul></ul><ul><ul><li>Podcasts f o r the ICV homepage </li></ul></ul>ICV Public Relations Committee
  32. 32. <ul><li>Expansion of ICV print media </li></ul><ul><ul><li>CM with 10 pages in future </li></ul></ul><ul><ul><li>- work group p ortr ai t s </li></ul></ul><ul><ul><li>- r eports on the work of work group s - r eports on conferences </li></ul></ul><ul><ul><li>- c ontribution to “ e ditorials” </li></ul></ul><ul><ul><li>CM special </li></ul></ul><ul><ul><li>- “Controlling International” </li></ul></ul><ul><ul><li>- ne w : “ Expert work group report” </li></ul></ul>ICV Public Relations Committee
  33. 33. <ul><li>Intensification of the ICV press relations </li></ul><ul><ul><li>Continuity and relevance </li></ul></ul><ul><ul><li>Using the local press </li></ul></ul>ICV Public Relations Committee
  34. 34. <ul><li>Support of regional ICV press relations </li></ul><ul><ul><li>Support by the p ress officer </li></ul></ul><ul><ul><li>Tips for “local press relations” </li></ul></ul><ul><ul><li>However : press relations are to be carried locally </li></ul></ul>ICV Public Relations Committee
  35. 35. ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>Purpose and goals of the committee's work - Rainer St el zer </li></ul><ul><li>ICV Internet presence (Web 2012) </li></ul><ul><ul><li>Overview - He r wig Frieda g </li></ul></ul><ul><ul><li>International ICV pages - Nicole ta Thom ka </li></ul></ul><ul><ul><li>W ork group pages - Brigitte Dienstl-Arnegger </li></ul></ul><ul><li>ICV publications (Print 2012) - Hans-Peter Sander </li></ul><ul><li>2010 implementation planning - Michael Spina 3 Min </li></ul><ul><li>Group work: wishes, ideas, suggestions </li></ul><ul><li>Presentation of the outcome of the work </li></ul><ul><li>Concluding survey / future perspectives - He r wig Frieda g </li></ul>
  36. 36. <ul><li>2010 implementation planning </li></ul><ul><li>1. CBC C ontrolling B usiness C ommunity a web-based social network as a communication platform for controllers; Martin Herrmann has taken over the management of the project – with Silke Neunzig and Michael Spina also being in the CBC team </li></ul><ul><ul><li>CBC goals </li></ul></ul><ul><ul><li>Supporting the facilities allowing direct contact amongst ICV members </li></ul></ul><ul><ul><li>Strengthening collaboration within the ICV organisation </li></ul></ul><ul><ul><li>Improving the ICV market presence with respect to its members </li></ul></ul><ul><ul><li>Supporting the work of work group leaders by </li></ul></ul><ul><ul><li>central address administration: work group members / guests / those interested in controlling </li></ul></ul><ul><ul><li>Addressable contact with those interested in controlling </li></ul></ul><ul><ul><li>for advertising purposes (ICV events) and </li></ul></ul><ul><ul><li>ICV membership </li></ul></ul>ICV Public Relations Committee
  37. 37. ICV Public Relations Committee <ul><li>CBC project </li></ul><ul><ul><li>CBC schedule </li></ul></ul><ul><ul><li>September 2009: Issuing of goals and actions by the management board, drawing up of specification s by Qbus </li></ul></ul><ul><ul><li>November 2009 : Tenderers’ responses, Evaluation and recommendation </li></ul></ul><ul><ul><li>January 2010: Presentation and approval by the ICV management board </li></ul></ul><ul><ul><li>Until mid-March 2010: Scheduling, tests and pilot operation </li></ul></ul><ul><ul><li>May 2010 / prior to CC 2010: Start of live operations </li></ul></ul>√
  38. 38. <ul><li>Further 2010 implementation planning </li></ul><ul><ul><li>2. for members only (attractive homepage content only for ICV members) </li></ul></ul><ul><ul><li>3. Controlling literature (book reviews, author statements, readers-forum, amazon link) </li></ul></ul><ul><ul><li>4. The ICV lives in the “ ICV in CM ” (each CM edition with 10 pages of reports on the ICV life) </li></ul></ul>ICV Public Relations Committee
  39. 39. ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>Purpose and goals of the committee's work - Rainer St el zer </li></ul><ul><li>ICV Internet presence (Web 2012) </li></ul><ul><ul><li>Overview - He r wig Frieda g </li></ul></ul><ul><ul><li>International ICV pages - Nicole ta Thom ka </li></ul></ul><ul><ul><li>W ork group pages - Brigitte Dienstl-Arnegger </li></ul></ul><ul><li>ICV publications (Print 2012) - Hans-Peter Sander </li></ul><ul><li>2010 implementation planning - Michael Spina </li></ul><ul><li>Group work: wishes, ideas, suggestions 30 Min </li></ul><ul><li>Presentation of the outcome of the work </li></ul><ul><li>Concluding survey / future perspectives - He r wig Frieda g </li></ul>
  40. 40. <ul><li>Group work: wishes, ideas, suggestions </li></ul><ul><li>Wishes related to the ICV PR work and ideas for the successful implementation of the group topics: </li></ul><ul><ul><li>Team 1: Web 2012 - general pages </li></ul></ul><ul><ul><li>Team 2: Web 2012 – content only for ICV members </li></ul></ul><ul><ul><li>Team 3: Print 2012 – “ ICV in CM” – 10 pages for the ICV </li></ul></ul><ul><ul><li>Team 4: regional press relations </li></ul></ul>ICV Public Relations Committee
  41. 41. ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>Purpose and goals of the committee's work - Rainer St el zer </li></ul><ul><li>ICV Internet presence (Web 2012) </li></ul><ul><ul><li>Overview - He r wig Frieda g </li></ul></ul><ul><ul><li>International ICV pages - Nicol eta Thom ka </li></ul></ul><ul><ul><li>W ork group pages - Brigitte Dienstl-Arnegger </li></ul></ul><ul><li>ICV publications (Print 2012) - Hans-Peter Sander </li></ul><ul><li>2010 implementation planning - Michael Spina </li></ul><ul><li>Group work: wishes, ideas, suggestions </li></ul><ul><li>Presentation of the outcome of the work </li></ul><ul><li>Concluding survey / future perspectives - He r wig Frieda g </li></ul>
  42. 42. <ul><li>Presentation of the outcome of the work </li></ul><ul><li>Wishes related to the ICV PR work and ideas for the successful implementation of the group topics: </li></ul><ul><li>Team 1: Web 2012 - general pages </li></ul><ul><li>Team 2: Web 2012 – content only for ICV members </li></ul><ul><li>Team 3: Print 2012 – “ ICV in CM” – 10 pages for the ICV </li></ul><ul><ul><li>Team 4: regional press relations </li></ul></ul>ICV Public Relations Committee
  43. 43. ICV Public Relations Committee <ul><li>Objectives, strategy and implementation </li></ul><ul><li>Purpose and goals of the committee's work - Rainer St el zer </li></ul><ul><li>ICV Internet presence (Web 2012) </li></ul><ul><ul><li>Overview - He r wig Frieda g </li></ul></ul><ul><ul><li>International ICV pages - Nicole ta Thom ka </li></ul></ul><ul><ul><li>W ork group pages - Brigitte Dienstl-Arnegger </li></ul></ul><ul><li>ICV publications (Print 2012) - Hans-Peter Sander </li></ul><ul><li>2010 implementation planning - Michael Spina </li></ul><ul><li>Group work: wishes, ideas, suggestions </li></ul><ul><li>Presentation of the outcome of the work </li></ul><ul><li>Concluding survey / future perspectives - He r wig Frieda g </li></ul>
  44. 44. <ul><li>Survey </li></ul><ul><ul><li>Please help us to perform even better </li></ul></ul>ICV Public Relations Committee
  45. 45. <ul><li>Future perspectives </li></ul><ul><ul><li>Controlling as defined by Deyhle should not only be perceived as control / monitoring in the narrow sense of the word </li></ul></ul><ul><ul><li>Controllers constitute an important profession within our society and they contribute to sustainable economic development </li></ul></ul><ul><ul><li>Europe is growing closer together and we as European controllers are making a contribution to this </li></ul></ul><ul><ul><li>This is why we get involved in the International Controllers´ Association (ICV) </li></ul></ul><ul><ul><li>This is why we need wide-ranging PR work </li></ul></ul><ul><ul><li>Thanks for your support! </li></ul></ul>ICV Public Relations Committee

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