Social Media Revolutions How to communicate in the web 2.0 world

Hello Liverpool

from Newcastle

Hello Liverpool

From NewcastleGateshead

What’s a social network?

Anyone like knitting?

Soap, disillusionment and bare knuckle fighting

Let’s build one An interest A link A grouping Shared knowledge/experience

An interest

A link

A grouping

Shared knowledge/experience

StringFace

Not about technology Key behaviours: Openness Sharing Friendship Human Interesting

Key behaviours:

Openness

Sharing

Friendship

Human

Interesting

Not the hard sell

Who wants to watch a video?

Who wants to watch a video that works well on YouTube?

Don’t forget the medium No harm in first video being on YouTube Second one works better because of what YouTube is

No harm in first video being on YouTube

Second one works better because of what YouTube is

Who wants to watch a video that takes advantage of what YouTube can do?

How about the risks? People might leave negative comments People might use your content in a different way People will not stay ‘on message’

People might leave negative comments

People might use your content in a different way

People will not stay ‘on message’

Sorry!

People will do it anyway Why not get in there first?

Why not get in there first?

Responses Don’t bother Report/ban Answer Respond for the benefit of others

Don’t bother

Report/ban

Answer

Respond for the benefit of others

Don’t forget whose house you’re in

Liberté, égalité, fraternité

Did I forget something?

Ah yes...

Listen (but not in a creepy way)

In summary Who’s your audience? Where are they? What do you want to share? Why would they want you to share that? And...

Who’s your audience?

Where are they?

What do you want to share?

Why would they want you to share that?

And...

What are you going to say when the boss asks you why you’ve spent all day on Facebook? Or what’s in it for ‘the company’

Thanks Alastair Smith [email_address] http://al-smith.co.uk