Your SlideShare is downloading. ×
Social Media Revolutions: How to communicate in the web 2.0 world
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Revolutions: How to communicate in the web 2.0 world

822

Published on

Workshop given at the Tourism Management Institute Annual Convention in Liverpool on October 8 2009

Workshop given at the Tourism Management Institute Annual Convention in Liverpool on October 8 2009

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
822
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Revolutions How to communicate in the web 2.0 world
  • 2. Hello Liverpool
  • 3. from Newcastle
  • 4. Hello Liverpool
  • 5. From NewcastleGateshead
  • 6. What’s a social network?
  • 7.  
  • 8. Anyone like knitting?
  • 9. Soap, disillusionment and bare knuckle fighting
  • 10. Let’s build one
    • An interest
    • A link
    • A grouping
    • Shared knowledge/experience
  • 11. StringFace
  • 12. Not about technology
    • Key behaviours:
    • Openness
    • Sharing
    • Friendship
    • Human
    • Interesting
  • 13. Not the hard sell
  • 14. Who wants to watch a video?
  • 15. Who wants to watch a video that works well on YouTube?
  • 16. Don’t forget the medium
    • No harm in first video being on YouTube
    • Second one works better because of what YouTube is
  • 17. Who wants to watch a video that takes advantage of what YouTube can do?
  • 18. How about the risks?
    • People might leave negative comments
    • People might use your content in a different way
    • People will not stay ‘on message’
  • 19.  
  • 20. Sorry!
  • 21. People will do it anyway
    • Why not get in there first?
  • 22. Responses
    • Don’t bother
    • Report/ban
    • Answer
    • Respond for the benefit of others
  • 23. Don’t forget whose house you’re in
  • 24.  
  • 25. Liberté, égalité, fraternité
  • 26. Did I forget something?
  • 27. Ah yes...
  • 28. Listen (but not in a creepy way)
  • 29. In summary
    • Who’s your audience?
    • Where are they?
    • What do you want to share?
    • Why would they want you to share that?
    • And...
  • 30. What are you going to say when the boss asks you why you’ve spent all day on Facebook? Or what’s in it for ‘the company’
  • 31. Thanks Alastair Smith [email_address] http://al-smith.co.uk

×