Google Analytics platform principles course - 2014 certificate
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Google Analytics platform principles course - 2014 certificate

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This course is taught by Justin Cutroni, Digital Analytics Advocate at Google.

- Unit 1 - Platform Fundamentals
* Course overview
* The platform components
* The data model
- Unit 2 - Collection
* Data collection overview
* Website data collection
* Mobile app data collection
* Measurement Protocol data collection
- Unit 3 - Processing & Configuration
* Processing & configuration overview
* Processing hits into sessions & users
* Importing data into Google Analytics
* Transforming & aggregating data
- Unit 4 - Reporting
* Reporting overview
* Building reports with dimensions & metrics
* The reporting APIs
* Report sampling
- Final Assessment

Published in: Marketing
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