The importance of social media in the healthcare and medical industry.

1. SSoocciiaall MMeeddiiaa && HHeeaalltthhccaarree
Prepared by: Ali Almoosawi
Twitter @ali_almoosawi

2. AAGGEENNDDAA
* The Social World
* Social Media in Healthcare
* Managing Reputation through Social Media
* Who Should Manage Social Media

3. WWee LLiivvee iinn aa SSoocciiaall WWoorrlldd
Consider these points:
*The Social Media user-base is
growing exponentially
*23% of Facebook users login five
time each day
*There are 400 million tweets
sent each day
*The +1 button (Google+) is
served more than 5 billion times
per day
*20% of all internet page views
come from Facebook.
http://www.searchenginejournal.com/growth-social-media-2-0-infographic/77055/
http://thesocialskinny.com/103-crazy-social-media-statistics-to-kick-off-2014/

4. SSoocciiaall MMeeddiiaa AApppplliieedd ttoo BBuussiinneessss
* 80% of users prefer to connect with brands on
Facebook
* Approximately 46% of web users turn to social
media before making a purchase
* 74%of marketers believe Facebook is important
for their lead generation strategy
* Social Media generates almost double the
marketing leads of tradeshow, direct mail,
telemarketing or PPC
www.socialmediatoday.com
www.velocitydigital.co.uk

5. HHooww iiss SSoocciiaall MMeeddiiaa uusseedd iinn
HHeeaalltthhccaarree??
* Social Media allows hospitals, doctors, and patients to
engage and connect—increasing the number of
positive touch-points and improving brand image
http://mashable.com/2012/12/18/social-media-mobile-healthcare/

6. TThheerree aarree ooppppoorrttuunniittiieess ttoo
iinnfflluueennccee……
* Doctors, hospitals, and nurses are the most
trusted sources for health-related content on
Social Media.
http://mashable.com/2012/12/18/social-media-mobile-healthcare/

7. Patients Want ttoo SShhaarree TThheeiirr EExxppeerriieenncceess
* Patients are more likely to share positive experiences than
negative experiences
* Social Media provides a medium for reputation management and
better customer service
http://mashable.com/2012/12/18/social-media-mobile-healthcare/

8. SSoocciiaall MMeeddiiaa aass aa CChhaannnneell
ffoorr CCuussttoommeerr SSeerrvviiccee
http://socialmediatoday.com/2034816/7-social-media-challenges-contact-centers
“71% of those who experience positive social customer care are
likely to recommend that brand to others, compared to just 19% of
customers who don’t get a response”
(http://socialmediatoday.com/1737591/10-steps-brilliant-social-customer-service-infographic)

9. What aabboouutt nneeggaattiivvee ccoommmmeennttss??
When you’re facing negative word of mouth on the internet, time is
not on your side. The longer you wait to respond, the angrier the
customer will get—and the more likely others will pick up on the
issue and spread the negative buzz.
Maybe you don't want angry customers, but let's be honest—you’ll
never have 100 percent customer satisfaction. No one does. So
use those unhappy customers to better understand what
you're doing wrong, improve your customer service department
and learn from the experience. And while you're at it, turn the
angry customers into brand evangelists.

10. AA WWoorrdd ffrroomm aa WWoorrllddwwiiddee
LLeeaaddeerr iinn MMeeddiiccaall CCaarree
“Take some baby steps and get into the shallow
end of the pool as soon as possible. The great
strategic ideas will probably come after you have
some experience in the social media world.”
-Lee Aase, Director of the Social Media Center for the Mayo Clinic

11. WWhhyy OOuuttssoouurrccee yyoouurr SSoocciiaall MMeeddiiaa??
Social Media Management Requires Experience
*We have years of experience managing social media accounts for a variety
of clients
*We know how to engage with clients and patients professionally
*We know what to post to be most effective and encourage positive interaction
Managing Social Media is Time-consuming
*Managing Social Media takes time—time that you probably don’t have. We
have the time and resources to apply to helping you succeed with Social
Media
*We manage your accounts and take care of all posting, commenting, and
engagement so you don’t have to add one more thing to your long to-do list

12. NNoo TTiimmee ttoo WWaassttee
* The longer you wait to integrate social media into your
business, the more your potential clients and patients
will find someone else to meet their needs
* Because it takes time to establish an online presence,
every moment not devoted to building that presence
puts you further behind competitors
* There are many opportunities for new leads, greater
brand awareness, and better client-engagement—and
it can begin right away

13. TThhaannkk YYOOUU!!